Remove B2C Remove Email Remove Sales Cycle Remove Web
article thumbnail

A Quick Primer on B2B Conversion Optimization

ConversionXL

Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea. There are a few things that make optimizing for B2B a different beast: The sales cycle is usually longer.

B2B 48
article thumbnail

Looking for your summer internship? Look no further.

Austin Startup

To Apply: Email jobs@Thrillbox.com and reference the Capital Factory intern program. To Apply: Email jobs@Thrillbox.com and reference the Capital Factory intern program. To Apply: Email your resume or detailed LinkedIn profile & short description of why you’re interested in startups, particularly JustLegal, to rc@justlegal.com.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

CXL Live 2017 Recap: Optimization & Growth Insights from 20+ Experts

ConversionXL

It’s not which variant collects more email addresses, it’s which variant sells more books. Email addresses are observations. This works on email, too. Good email copy needs to stop a busy person from doing whatever they were doing before. Tools used: JIRA, SiteSpect, Apptimize, Adobe Analytics, Amazon Web Services.

article thumbnail

Marketing Automation: Solving Problems At The Push Of A Button

YoungUpstarts

Automation helps with mass emails, social media replies, and on-page content. The increased difficulty and added opportunity is ironic and problematic for business-to-business companies as well as B2C (business to consumer) advertisers. Search engines use anchor text to identify and weigh the authority of web pages.

article thumbnail

Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs

www.forentrepreneurs.com

Business model viability, in the majority of startups, will come down to balancing two variables: Cost to Acquire Customers (CAC) The ability to monetize those customers, or LTV (which stands for Lifetime Value of a Customer) Successful web businesses have long understood these metrics as they have such an easy way to measure them.

article thumbnail

Why You Should Start Marketing the Day You Start Coding

Software By Rob

But myself and another developer could get together and clone almost any popular web application in a month. This is best achieved by building a launch notification email list, something fairly commonly implemented these days. In 2-4 hours you can setup a landing page and begin collecting emails.

article thumbnail

Short guide to sales and marketing for start-ups [Guest Post]

VC Cafe

It works both in a B2B and B2C context, as some studies show that 44% of online consumers say that having questions answered by a live person while in the middle of an online purchase is one of the most important features a Web site can offer. What Inbound Sales means is that customer proactively seek an opportunity to speak to you.

Sales 60