Duct Tape Marketing

SEPTEMBER 30, 2022

If you're moving out of brick and mortar into online, more and more businesses, whether you're B2B or you're b2c, are realizing that digital is a primary channel or at least equal. It's like, that's who they got to know us, and now they're starting to trust us, so they're gonna give us their name and email. Like this show?

Marketing 72

Marketing Differentiation B2C PR 72

YoungUpstarts

SEPTEMBER 10, 2018

Our business model back then was very complex, and it included a B2C as well as a B2B business model, that wasn’t being implemented yet. For example, in terms of the B2C plan we needed to provide more details on the markets we were addressing and the channels we were using to tackle them. It was all hypothetical.

Programming 124

Programming Chile B2B B2C 124

Austin Startup

APRIL 17, 2017

Internship Title: Marketing Intern Compensation: Unpaid Description: As the Marketing Intern at Thrillbox, you’ll be helping run all internal marketing campaigns for 30,000 users in 115 countries of their mobile app 360 video player. To Apply: Email jobs@Thrillbox.com and reference the Capital Factory intern program.

Semantic 48

Semantic Social Media Database Artificial Inteligence 48

ConversionXL

NOVEMBER 3, 2016

Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea. When would you ever try to produce less sales in B2C eCommerce? Videos are great, and often underplayed in the B2B context.

B2B 48

B2B Conversion B2C Sales Cycle 48

ReadWriteStart

AUGUST 19, 2019

Every business, including B2B or B2C, has to bear the financial loss in their implementing their business strategies. Display your coupon codes on your website, emails, and social media channels. Don’t limit your content only to blogs and articles; switch to video marketing , podcasts , and pictures.

Small Business 138

Small Business Marketing SEO Social Media 138

The Next Web

DECEMBER 30, 2012

This is common in B2C apps (Facebook, for example), but it’s still new in B2B apps like Wave Accounting. In partnership with Citi, the YEC recently launched #StartupLab , a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses via live video chats, an expert content library and email lessons.

Business Model 133

Business Model Technical Review Advertising B2C 133

Duct Tape Marketing

JUNE 7, 2023

Duct Tape Transcript Email Download New Tab John Jantsch (00:00): Hey, did you know that HubSpot's annual inbound conference is coming up? Or SEO optimization. And then they need to go and now they're gonna send a white paper or they're gonna send a video link, but they have to go to another system in order to grab that content, right?

Employee 73

Employee Technical Review Advisory Board Sales 73

ConversionXL

MARCH 4, 2016

Content management, sharing and tracking: Allow teams to manage, share and track engagement on their content (documents, videos, webpages, images etc.) Email/Calling productivity: Help improve first contact efficiency typically while prospecting. Blogs, SEO, Ads. Email campaigns, Cold calling. Attract relevant people.

B2B 48

B2B Sales Technical Review Software Review 48

Duct Tape Marketing

FEBRUARY 6, 2024

Understanding Research Engine Optimization And Its Impact on SEO with Shama Hyder written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Shama Hyder. 06:56] What is Dark Social?

Engineer 62

Engineer SEO ChatGPT Channel 62

YoungUpstarts

AUGUST 17, 2014

Automation helps with mass emails, social media replies, and on-page content. Considering the breadth of online platforms and opportunity (search, social media, video, content marketing, etc), it’s difficult for advertisers to keep up (and keep track) with digital progress. Blackhat SEO. What Is Marketing Automation?

Architecture 180

Architecture Marketing SEO Cofounder 180

David Teten

JANUARY 11, 2020

Superhuman **, my email client. David Shadpour, CEO, Social Native *, recommends Mixmax **, a gmail enhancement to track email activities (opens, clicks), schedule emails, and create reminders. not via a tool like Hootsuite), especially when posting native video. I post there the occasional video in which I’m featured.

Social Media 60

Social Media Technical Review Media Private Equity 60

YoungUpstarts

FEBRUARY 23, 2015

Messages must also be differentiated between Business to Consumer (B2C) and Business to Business (B2B) customers: B2C messages are driven by offers that communicate a sense of well-being, convenience, security, productivity/increased significance, exclusivity, continuity, positive social sharing or possibility. Email Marketing.

Social Media 100

Social Media Campaign SEO B2C 100

YoungUpstarts

OCTOBER 2, 2014

We also know that content performs for your business when you pair it with marketing automation software; you can use content to build up email subscriptions, understand your audience’s interests, and nurture the leads in your sales funnel. Are they interested in learning about SEO?

Marketing 162

Marketing Curation B2C Audience 162

Occam's Razor

JANUARY 20, 2010

I recently did a webinar for the Search Engine Strategies conference (I am doing the opening conference keynote at SES London and SES New York ) and my Market Motive co-faculty member Greg Jarboe sent me this KPI via email: "Your webcast was a big success. How do you measure SEO performance on a page level? Back to our story.

Analytics 90

Analytics Search SEO Metrics 90

Occam's Razor

NOVEMBER 13, 2009

The best WA report, segmentation, site search, SEO & PPC analysis, email, rich media, cookies, data sampling. Chapter 9 Emerging Analytics: Social, Mobile, and Video. I love getting to know my audience, and while your emails and tweets are pretty fun there is nothing like a picture. I am out of breath! Non-Ecommerce.

Analytics 71

Analytics Web Technical Review Metrics 71

ConversionXL

APRIL 11, 2016

You often read that most people prefer to watch a video than read text. You’ve been hearing about video for years now, but it’s still relatively uncharted. Big brands are spending tens of thousands on videos that fall flat while a lucky few are going viral. The State of Video in 2016. 55% do so daily.

Video 48

Video Conversion Mobile Search 48

ConversionXL

NOVEMBER 22, 2022

Click-through rate: Understand how your emails and ads engage customers Where to track click-through rate 11. But if form submissions come mostly from another source like email marketing, website visitors would simply be a metric, not a KPI. Traffic from Display and Video ads. Here’s what to look at: Websites. submits a form).

Metrics 105

Metrics Analytics Marketing Acquisition 105

Duct Tape Marketing

MARCH 17, 2023

09:24] What are the significant like channel differences even, or approaches to a B2B marketer as opposed to a B2C marketer? [12:44] Duct Tape Transcript Email Download New Tab John Jantsch (00:00): This episode of the Duct Tape Marketing Podcast is brought to you by Creative Elements hosted by Jay Klaus. Like this show?

B2B 79

B2B Marketing B2C ChatGPT 79

www.forentrepreneurs.com

FEBRUARY 2, 2010

A quick look around all the B2C startups shows that, although viral growth is often hoped for, in reality it is extremely rare. Far more common is a need to acquire customers through a series of steps like SEO, SEM, PR, Social Marketing, direct sales, channel sales, etc. that will cost the company significant amounts of money.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

NZ Entrepreneur

MARCH 11, 2020

It’s normal to know when someone has opened an email, read page 3 of your proposal, clicked on a link in an email newsletter, responded to a post on social media, etc. On some level, the phone has already morphed into zoom calls and skype calls – we’ve still got audio, but we’ve now got video as well.

Social Media 63

Social Media Channel Technical Review Sales 63

Ben's Blog

JUNE 3, 2024

Marketing is particularly well suited for adopting generative AI because it is an iterative, creative, and dynamic practice that relies on the types of media — texts, images, video — that have driven LLM development. How do you iterate on video so it performs best on both TikTok and Instagram? via Captions ). via Captions ).

Software 85

Software Sales Marketing Vertical 85

Occam's Razor

DECEMBER 9, 2013

Look at the way the text is laid out, how video is incorporated, the structure of the site and everything else. Start investing in your email marketing strategy for extending relationships, and your paid search strategy for brand terms. You can do it for Bing, email, AOL ads, social, even SEO! Look at the colors.

Analytics 165

Analytics Marketing Channel Metrics 165

Mike Michalowicz

FEBRUARY 11, 2013

By having contest entrants choose among several products you get them familiar with your other products and get their email address too! You can also print off coupons for their Human Resource department to distribute, or send them a digital coupon they can email to employees to print off. Inspire Customers To Call You.

Small Business 167

Small Business Marketing PR Social Media 167

Occam's Razor

JULY 22, 2013

If I'm doing SEO for keyword cluster xyz, what am I really solving for? Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. You will send email type A to people in the See stage and email type B to people in the Think stage.

Framework 163

Framework Marketing Metrics Audience 163

ConversionXL

JUNE 16, 2019

This post applies Jakob Nielson’s 10 Usability Heuristics to B2B websites that focus on lead generation (as well as “high consideration” B2C sites that lack any transactional functionality). This is a good practice not only for SEO but also user experience. That’s an important distinction. Page headers.

B2B 73

B2B Design Matching Search 73

ConversionXL

AUGUST 7, 2019

Yet, according to another study , only 11% of B2B companies have ongoing influencer marketing programs, compared to 48% of B2C brands. We’ve all given and received one-off recommendations in Slack groups or via email. Video content. Video has won marketers’ hearts and minds: 83% believe that video content grows sales.

B2B 110

B2B Marketing Social Media B2C 110

Rembrandt Communications

MARCH 6, 2015

You have tons of Web pages, Infographics, videos, company news, articles… the list goes on. The post B2C and B2B Content Marketing Tips – Is Your Copy Just Sitting There? appeared first on Boost sales with BtoB Content Strategy, SEO and PR here. That’s great. You win an award for having lots of content. But […].

B2C 100

B2C B2B PPC PR 100

ConversionXL

JULY 9, 2015

The strongest conversions have started even before a customer lands on your site, through strategic SEO practices and targeted inbound marketing. How many emails did they receive? This can range from a single-field form that requests an email address to a more detailed form that requires company, source, credit card info, and more.

Analytics 48

Analytics Conversion Software Review Email 48

Occam's Razor

JANUARY 28, 2013

There is a lot any business — B2C, B2B, A2Z — can learn from Songza. Or maybe you expect to see videos of farmers picking their produce or interviews to underline that Ragu is not a nameless, soulless corporate giant. Plus: No videos. I love the social nature of sharing playlists. The suggestions engine they have.

Web 164

Web Design Marketing Security 164

Duct Tape Marketing

JANUARY 28, 2020

Transcript of Using Personalized Video to Build Relationships written by John Jantsch read more at Duct Tape Marketing. We make it easy for you to record and send video messages in place of some of the typed out texts you might send otherwise. ” It’s so much easier to communicate that in a little screen capture video.

Video 39

Video Technical Review Software Review Colorado 39

Occam's Razor

FEBRUARY 20, 2012

No business, B2C or B2B or here2there, can exist without a robust YouTube strategy. So off to YouTube to do some relevant searches to see what videos show up. Do I see any promoted videos in the results (to control the message)? How lame or awesome are their videos (you want to teach and pimp both at the same time)?

Web 138

Web Analytics Technical Review Affiliate 138

ConversionXL

APRIL 22, 2015

Conversion optimization is being SEO-fied more and more: rubbish content is starting to be more widespread than high quality content – and people looking get into CRO can’t tell the difference. B2B and B2C. You can record video sessions of people going through your site. SaaS, ecommerce, lead gen, affiliate models.

Analytics 48

Analytics Technical Review Conversion Framework 48

ConversionXL

MAY 27, 2020

Take this email pitch I received recently. This all might look like an easy, stress-free way of acquiring links, but let me use one of the phrases SEOs like the most: ”It depends!”. B2B copywriting almost always requires more skill and time compared to B2C. I’ve found people are much more responsive there versus email.).

B2B 142

B2B Social Media Email Campaign 142

Hearpreneur

DECEMBER 15, 2017

We were witnessing, firsthand, the dramatic shifts in B2C e-commerce, and the resulting incredible experiences and benefits brands were delivering their retail consumers. The differences between B2C and B2B within the same brands were staggering! 25- Love for video production. Thanks to Nate Burlando, Distinct HVAC ! #25-

Entrepreneur 113

Entrepreneur Czech Republic Retention B2C 113

Duct Tape Marketing

APRIL 10, 2019

Two B2Bs and one B2C. No, two B2Cs and one B2B. John Jantsch: Before we give away your email address, which we will do in the show notes. So we do a little spotlight video every day for twelve days, they all get a big boost on their Facebook likes, we get a big boost on our Facebook likes. That is really how we built it.

SEO 76

SEO Networking Engineer Marketing 76

ConversionXL

OCTOBER 30, 2021

What emails did they click through? Generating awareness through SEO. Build awareness for your brand through content marketing such as blog posts, videos, or lead magnets by brainstorming and researching low intent keywords to target. SEO can be used to raise awareness through guest posting , too. .

Customer 140

Customer Marketing Social Media CPA 140

ConversionXL

APRIL 12, 2017

Videos of the 20+ talks will be available to CXL Institute subscribers in about a month.). It’s not which variant collects more email addresses, it’s which variant sells more books. Email addresses are observations. Neither should video. This works on email, too. Using email as the key is easy. Image Credit.

San Antonio 86

San Antonio Metrics B2B Analytics 86