Duct Tape Marketing

JANUARY 28, 2020

Transcript of Using Personalized Video to Build Relationships written by John Jantsch read more at Duct Tape Marketing. Ethan Beute: We’re a software company. We make it easy for you to record and send video messages in place of some of the typed out texts you might send otherwise. Back to Podcast. Transcript.

Video 39

Video Technical Review Software Review Colorado 39

ConversionXL

MARCH 10, 2017

There’s no such thing as a perfect email subject line. However, you can follow these principles, which will guide you closer to writing email subject lines that are perfect for your audience. If you’re sending emails, you should be testing your subject lines. Think of your email list as a living, breathing thing.

Email 93

Email Campaign Audience Mobile 93

Up and Running

JANUARY 18, 2021

That same research highlights the preference extends to B2B and B2C customers, and only 20% of B2B shoppers want to return to in-person sales. Clicking to call or access a chatbot, tweeting for service, or being able to schedule a video conference/demo should be in their hands. Voice will prioritize better buying.

eCommerce 150

eCommerce B2B Forecast Demand 150

ConversionXL

APRIL 11, 2016

You often read that most people prefer to watch a video than read text. You’ve been hearing about video for years now, but it’s still relatively uncharted. Big brands are spending tens of thousands on videos that fall flat while a lucky few are going viral. The State of Video in 2016. 55% do so daily.

Video 48

Video Conversion Mobile Search 48

ConversionXL

NOVEMBER 22, 2022

Click-through rate: Understand how your emails and ads engage customers Where to track click-through rate 11. But if form submissions come mostly from another source like email marketing, website visitors would simply be a metric, not a KPI. Traffic from Display and Video ads. Website traffic is a digital marketing staple.

Metrics 105

Metrics Analytics Marketing Acquisition 105

Duct Tape Marketing

JUNE 23, 2022

Jenny has been creating, executing, and reviewing strategies for online communities for more than 10 years. 3:59] Who needs to be thinking about community — B2B brands or B2C brands? [5:58] Click on over and give us a review on iTunes, please! She's been creating, executing and reviewing strategies for online communities.

Community 90

Community B2B B2C Technical Review 90

Duct Tape Marketing

OCTOBER 11, 2023

Shattering The Mold: Unleashing the Creator Economy in B2B Marketing written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Christie Horsman In this episode of the Duct Tape Marketing Podcast , I interviewed Christie Horsman, who brings a decade of expertise in both B2B and B2C marketing within the SaaS arena.

B2B 78

B2B Marketing B2C Community 78

online.wsj.com

SEPTEMBER 23, 2012

Computer Software. Media & Marketing. Small Business. More Industries. Accounting. Advertising. Broadcasting & Entertainment. Computer Hardware. Consumer Products. Defense & Aerospace. Financial Services & Insurance. Food & Tobacco. Hospitality. Industrial Goods & Services. Marketing & Strategy. Media Agencies. Metals & Mining. NAME Comcast.

Venture Capital 107

Venture Capital Software Review Rhode Island North Dakota 107

ConversionXL

JUNE 25, 2021

For many inquiries, they include both videos as well as written instructions that are easy to understand and navigate. . You can also use a service like Wynter to run message testing and gain intel on a specific web page, ad, or email copy. .

Product 96

Product Social Media Audience Software Review 96

Duct Tape Marketing

MARCH 17, 2023

09:24] What are the significant like channel differences even, or approaches to a B2B marketer as opposed to a B2C marketer? [12:44] Click on over and give us a review on iTunes, please! But first of all, the first edition was B2B and B2C, and this edition is exclusively B2B. Like this show? And I, that's really my expertise.

B2B 79

B2B Marketing B2C ChatGPT 79

The Next Web

MARCH 3, 2014

As time passed and I took on the marketing role for my startup (while everybody else was busy coding), I started to see marketers differently. Your mission is to grow, and for B2C companies it means more users. A tip from our dev team: don’t hard-code strings in your app. Today, I think of them as storytellers. ASO like a pro.

Brazil 158

Brazil Technical Review PR Development Team Review 158

ConversionXL

JUNE 16, 2022

A/B test landing pages and emails to see which copy, images, audio, CTAs , and buttons perform best. Do product videos increase click-through rates? Course-building platform Kajabi does exactly this in an email cross-selling its podcasting feature. The first line of the email makes readers sit up and take notice: ( Source ).

B2B 129

B2B Email Sales Acquisition 129

Occam's Razor

JUNE 11, 2014

From B2C to B2B. Empower customer reviews that are actually helpful. B2C sites like Travelocity and Fry's have not cornered the market on this. If the mobile phone did not have a back-button hard-coded into the hardware perhaps I would try to read the. Empower customer reviews that are actually helpful.

Design 150

Design Software Review Technical Review Mobile 150

NZ Entrepreneur

MARCH 11, 2020

Today’s software and CRM systems give incredible visibility and sales insights to business owners who want to make data-driven decisions, based on accurate knowledge of what their customers really want. On some level, the phone has already morphed into zoom calls and skype calls – we’ve still got audio, but we’ve now got video as well.

Social Media 63

Social Media Channel Technical Review Sales 63

ConversionXL

JUNE 2, 2020

Or email marketing tools. You can see the same in software. Often, they go for the obvious—stuff like “easy-to-use” email marketing. Adding words like “robust” to your email marketing software description won’t do much. Mailchimp is number one in email marketing. Take A/B testing tools.

Differentiation 162

Differentiation Software Review United States Demand 162

steveblank.com

JULY 8, 2011

Poplytics – online surveys and analytics AskYourTargetMarket – market research surveys SurveyMonkey - granddaddy of on-line surveys Amazon Mechanical Turk – you can set up a question and get answers PickFu – A/B testing $5 for 50 opinions Collaboration Dropbox – store, sync, and, share files online.

Software Review 110

Software Review Startup Silicon Valley Analytics 110

Duct Tape Marketing

SEPTEMBER 30, 2022

Click on over and give us a review on iTunes, please! If you're moving out of brick and mortar into online, more and more businesses, whether you're B2B or you're b2c, are realizing that digital is a primary channel or at least equal. More About Karrie Sanderson: Connect with Karrie on LinkedIn. Like this show? Duct Tape Transcript.

Marketing 72

Marketing Differentiation B2C PR 72

Up and Running

APRIL 17, 2018

And, these trends don’t just apply to businesses selling directly to consumers (B2C). B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 trillion in sales, compared to B2C’s $2.3 Ask them to review your products. trillion in 2021, up from $1.3

SEO 80

SEO eCommerce Analytics Software Review 80

Hearpreneur

DECEMBER 15, 2017

We were witnessing, firsthand, the dramatic shifts in B2C e-commerce, and the resulting incredible experiences and benefits brands were delivering their retail consumers. The differences between B2C and B2B within the same brands were staggering! My entire staff had been laid off due to an acquisition by an aggressive v.c.

Entrepreneur 113

Entrepreneur Czech Republic Retention B2C 113

Mike Michalowicz

FEBRUARY 11, 2013

Also offer discount coupon codes to twitter members. Point your readers to each blog site that reviews your product. By having contest entrants choose among several products you get them familiar with your other products and get their email address too! Get a Twitter account in your business name. Leverage Linked-In.

Small Business 167

Small Business Marketing PR Social Media 167

ConversionXL

MARCH 4, 2016

And sales enablement software helps arm sales teams with the information they need to close sales. Content management, sharing and tracking: Allow teams to manage, share and track engagement on their content (documents, videos, webpages, images etc.) Email campaigns, Cold calling. Email/Call: Nurture leads to keep them warm.

B2B 48

B2B Sales Technical Review Software Review 48

Mucker Lab

APRIL 6, 2023

If you work in B2C or e-commerce, you optimize that Add to Cart flow like crazy because that is your revenue. For example, Amplitude is a product analytics software. So it's not a video, it’s something you can play with. And they already know the software so you just need to negotiate price. It's not your own data.

Product 78

Product CTO Hire Startup Fractional CTO 78

Duct Tape Marketing

JUNE 7, 2023

Click on over and give us a review on iTunes, please! Duct Tape Transcript Email Download New Tab John Jantsch (00:00): Hey, did you know that HubSpot's annual inbound conference is coming up? So consumers are, and B2B and B2C are starting to make decisions beyond the normal brand. Like this show? That's right.

Employee 73

Employee Technical Review Advisory Board Sales 73

Duct Tape Marketing

APRIL 13, 2017

A promotional tweet to Facebook post to influencer marketing on Instagram to a full-scale video on YouTube, the options can be many. They’ll click the call to action to populate a form prefilled with their personal information, which can be reviewed and edited. Video views. Facebook advertising. Advertising on Twitter.

Social Media 60

Social Media Media Marketing Lead Generation 60

ConversionXL

JUNE 8, 2017

According to a recent academic study, “a typical Netflix member loses interest after perhaps 60 to 90 seconds of choosing, having reviewed 10 to 20 titles (perhaps 3 in detail) on one or two screens.” According to the same study, 80% of its customers’ video plays comes from its personalized recommendation engine.

Programming 97

Programming Revenue Analytics Software Review 97

ConversionXL

MAY 24, 2012

customer testimonials (full name + photo or video), neutral expert opinions, third-party reviews, verified (scientific) studies. It doesn’t matter whether you’re doing B2C or B2B marketing, there’s always an actual human being reading your stuff, so the text has to connect with that person. So engage first.

Software Review 119

Software Review Non-Compete Technical Review Campaign 119

Occam's Razor

JULY 6, 2016

It does not matter if you are are B2B or B2C. They have an approach to simplicity in software that is closer to a pure Google experience (when compared to the nails scratching a blackboard irritation that is personified in the Samsung phones). When was the last time you submitted a product review on your site? REVIEW ORDER?

Design 86

Design Software Review Mobile Analytics 86

Duct Tape Marketing

FEBRUARY 2, 2023

Click on over and give us a review on iTunes, please! Duct Tape Transcript Email Download New Tab John Jantsch (00:00): This episode of the Duct Tape Marketing Podcast is brought to you by Outbound Squad, hosted by Jason Bay and brought to you by the HubSpot Podcast Network. You couldn't do video and it just didn't work.

Community 81

Community Marketing Audience Networking 81

Startup Lessons Learned

JULY 5, 2010

When I wrote a review of Four Steps on this blog in November, 2008, I did my best to be candid and warn of a few shortcomings: And Steve is the first to admit that its a "turgid" read, without a great deal of narrative flow. Four Steps primarily centers its stories and case studies on B2B hardware and software startups.

Customer Development 166

Customer Development Developer San Francisco Customer 166

Duct Tape Marketing

MAY 22, 2019

Like you mentioned, John, we just had a launch in my course and to do that we sent a lot of emails so we didn’t publish anything on the blog for about a month now, or three weeks, almost a month, and organic traffic has actually stayed remarkably consistent across the month. Brian Dean: I’ll give you a good example.

SEO 59

SEO Kansas City Kansas Missouri 59

ConversionXL

APRIL 12, 2017

Videos of the 20+ talks will be available to CXL Institute subscribers in about a month.). It’s not which variant collects more email addresses, it’s which variant sells more books. Email addresses are observations. Analytic: A measure software can track. Inject code to create popup offers. Insert line of code.

San Antonio 86

San Antonio Metrics B2B Analytics 86

Startup Lessons Learned

MAY 14, 2009

Lessons Learned by Eric Ries Thursday, May 14, 2009 The Lean Startup Workshop - now an OReilly Master Class My rate of posting has been much lower lately, and this is mostly due to preparations for the upcoming Lean Startup Workshop on May 29. Id also welcome nominations over email , if you have someone you think is a good fit for the event.

Lean 60

Lean San Francisco Continuous Deployment Software Review 60

ConversionXL

JULY 9, 2015

Be it Google Analytics (by far the most popular analytics provider), Adobe, Kiss, Moz, Marketo, Hubspot, Mixpanel, or any other options , the software is only as useful as you make it. How many emails did they receive? Consider the following: Do users require training or can they use the software out of the box? What keywords?

Analytics 48

Analytics Conversion Software Review Email 48

Occam's Razor

SEPTEMBER 15, 2014

This might seem slightly bizarre, but before you do anything email every person you know in your company, take your agency out for an expensive lunch, massage the right egos in your IT team, do whatever it takes to get every link shared by your company digitally to use campaign tracking parameters. What do you learn from this report?

Analytics 141

Analytics Metrics Mobile DC 141

Occam's Razor

NOVEMBER 13, 2009

The best WA report, segmentation, site search, SEO & PPC analysis, email, rich media, cookies, data sampling. Chapter 9 Emerging Analytics: Social, Mobile, and Video. If you use a link please consider using: [link] That link has an affiliate code, all proceeds of which go to the above mentioned charities. Review the book.

Analytics 71

Analytics Web Technical Review Metrics 71

Occam's Razor

FEBRUARY 20, 2012

The Write A Review call to action (the more reviews there are on credit cards, the more valuable the site is for comparison shoppers the more people will come and do business with them). No business, B2C or B2B or here2there, can exist without a robust YouTube strategy. If yes, download it. Play with it.

Web 138

Web Analytics Technical Review Affiliate 138

Occam's Razor

JULY 22, 2013

Perhaps you wake up in the morning and walk into a store and buy new clothes (or expensive software from Oracle). Well, you can sign up to be notified of when reviews of something you are considering are posted (PS: how clever is that, and why does Amazon not do this?). You are B2C or B2Q or Non-profit or an Adult-oriented business.

Framework 163

Framework Marketing Metrics Audience 163