Startup Professionals Musings

NOVEMBER 26, 2014

Digital marketing is simply the move to the digital tools and technologies that most people depend on every day, including smartphones, search engines, tablets, video on demand, and the social media channels like Facebook, LinkedIn, Twitter, and YouTube.

Marketing 253

Marketing Startup Non-Compete B2C 253

Occam's Razor

JANUARY 28, 2013

Security Choice: The Power of Conversion Through Transparency. The suggestions engine they have. There is a lot any business — B2C, B2B, A2Z — can learn from Songza. Then they match it back to their rules engine that serves me the best options. It says Continue securely. It is such a cool service.

Web 164

Web Design Marketing Security 164

David Teten

SEPTEMBER 23, 2017

My colleagues Sebastian Soler , Steven Greenberg and I recently launched a new online community, PEVCTech.com , exclusively for PE/VC investors; engineers who work at PE/VC funds; and other technologists who specialize in working on this problem. VC Firm. $ Tech % of workforce. Google Ventures (GV). 17% (13 / 80). 6) Negotiate deal.

Private Equity 60

Private Equity Venture Capital Equity Technical Review 60

YoungUpstarts

FEBRUARY 23, 2015

Messages must also be differentiated between Business to Consumer (B2C) and Business to Business (B2B) customers: B2C messages are driven by offers that communicate a sense of well-being, convenience, security, productivity/increased significance, exclusivity, continuity, positive social sharing or possibility.

Social Media 100

Social Media Campaign SEO B2C 100

ConversionXL

MARCH 31, 2021

The best content distribution approach is to reverse-engineer your client’s consumption habits. A strong content strategy begins with a detailed roadmap on how you plan to secure new business. The discussion also allowed us to see the most upvoted comments from members giving advice advocated by the broader community. Conclusion.

Audience 127

Audience Non-Compete Distribution Channel 127

Startup Professionals Musings

DECEMBER 19, 2015

Digital marketing is simply the move to the digital tools and technologies that most people depend on every day, including smartphones, search engines, tablets, video on demand, and the social media channels like Facebook, LinkedIn, Twitter, and YouTube.

Marketing 120

Marketing Non-Compete B2C B2B 120

David Teten

DECEMBER 3, 2019

Small investment firms often have interns and entrepreneurs in residence passing through, each of which is a security risk. See Bessemer Venture Partners’ A comprehensive guide to security for startups. The majority of funds are using the popular B2C websites and services for basic due diligence, e.g., Linkedin, Twitter, HackerNews.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Reid Hoffman

AUGUST 17, 2021

Greylock investor Sridhar Ramaswamy , who co-founded search engine startup Neeva , says it’s more important for startups to think about creating a product that is useful and resonates with people before worrying about whether a large incumbent is doing it. But the business principles are very different.

Cofounder 69

Cofounder Differentiation Search Advertising 69

Reid Hoffman

AUGUST 17, 2021

Greylock investor Sridhar Ramaswamy , who co-founded search engine startup Neeva , says it’s more important for startups to think about creating a product that is useful and resonates with people before worrying about whether a large incumbent is doing it. But the business principles are very different.

Cofounder 69

Cofounder Differentiation Search Advertising 69

Occam's Razor

SEPTEMBER 15, 2014

It does not matter if you are a B2B or B2C or A2K, you will always see this. The drilldowns are Keyword, Source (engine) and Mobile Device Branding. and others do not provide keyword data for users who do secure searches. Transactions, Revenue and Ecommerce Conversion Rate. What do you learn from this report?

Analytics 141

Analytics Metrics Mobile DC 141

mashable.com

OCTOBER 5, 2012

Generally speaking, a name is more valuable to a B2C (marketing-driven) company than a B2B (sales-driven) counterpart, so allocate your efforts accordingly. Our startup creates custom vertical search and decision making engines for people or businesses with structured data. infographic. infographics. iphone apps. mashable video.

Naming 84

Naming Startup Social Media RSS 84

Mucker Lab

APRIL 6, 2023

It's very hard for PLG to be the only or main motion with infrastructure products because it's not something one engineer will just test and buy. A lot of times as founders–especially technical founders, engineers, product people–believe if we build this awesome feature that solves your pain point, you should come and use it.

Product 78

Product CTO Hire Startup Fractional CTO 78

Occam's Razor

JANUARY 20, 2010

I recently did a webinar for the Search Engine Strategies conference (I am doing the opening conference keynote at SES London and SES New York ) and my Market Motive co-faculty member Greg Jarboe sent me this KPI via email: "Your webcast was a big success. How do you measure success of a online webinar? Do your happy dance!

Analytics 90

Analytics Search SEO Metrics 90

Cracking the Code

OCTOBER 10, 2008

In this case, fully-burdened is not just the salary, bonus, and benefits of the sales rep, but also allocations for sales engineering support, executive support, marketing expense, and professional service expenses associate with securing the customer. Yet many B2B companies don’t have a clue.

Software Review 48

Software Review North America Europe Metrics 48

Software By Rob

OCTOBER 14, 2010

Nothing fancy here – it’s common knowledge that search engines look more favorably on a website with a “natural&# link profile, part of which involves receiving links organically over time rather than receiving a zillion of them on a single day. 3 Secure Networking on 10.14.10 at 9:55 am [.]

Software Review 77

Software Review Marketing Technical Review Software 77

VC Cafe

JANUARY 16, 2011

Established location-based services to enable the CSP offer B2B and B2C services based on mobile positioning, tracking & locating, turn-by-turn navigation and mobile local search. Dasur’s solution is based on a unique, patented pattern recognition engine. Cellint provides the best road traffic information service world wide.

Mobile 103

Mobile Securities and Exchange Commission Flash IP 103

Startup Lessons Learned

OCTOBER 23, 2009

– Eric Ries In April of 2009 my partner and I had an idea for a web app, a B2C platform that we are selling as SaaS [software-as-a-service]. We have seen our competitors whose feature sets are very rich, to say the least, but we think in some cases, are as over-engineered as they are feature-rich.

San Francisco 144

San Francisco Customer Wiki Lean 144

ConversionXL

APRIL 4, 2014

Some of these tools include: Personalized product recommendation engines. For B2C eCommerce businesses, the user usually comes with some purchase intent, so it doesn’t always make sense to use such tactics to capture emails. In this message, it is important to explain your return policy, free shipping, security of payment, etc.

eCommerce 112

eCommerce Sales Marketing Software Review 112

ConversionXL

MAY 27, 2020

B2B copywriting almost always requires more skill and time compared to B2C. Being featured on sites like Search Engine Journal (SEJ), Moz, Entrepreneur, and HubSpot is solid social proof. The pre-outreach strategy increases the chances of securing links. Have you built a relationship with the editor?

B2B 142

B2B Social Media Email Campaign 142

Duct Tape Marketing

JANUARY 28, 2020

And then you want that positive growth loop or referral engine or whatever language you want to use there, with the online reviews, the positive word of mouth, repeat, purchasing, expanded purchasing, et cetera. And again, I don’t care whether this is B2B, B2C. Ethan Beute: Correct, correct.

Video 39

Video Technical Review Software Review Colorado 39

ConversionXL

OCTOBER 30, 2021

In digital marketing, this will most likely be through search engines and social media. According to Statista , Facebook is strong for both B2B and B2C marketers, LinkedIn is better suited to B2B marketing, and Instagram is best for B2C marketers. Base your strategy around ways people will find you. Image source.

Customer 140

Customer Marketing Social Media CPA 140

ConversionXL

JUNE 2, 2020

Byron Sharp and the Ehrenberg-Bass Institute have criticized differentiation, arguing that its role in the B2C setting is less important. WP Engine used speed. It can be a commanding differentiator because there’s a natural psychological importance to having a long history, one that makes people secure in their choices.

Differentiation 162

Differentiation Software Review United States Demand 162