David Teten

SEPTEMBER 23, 2017

In venture capital in particular, early-stage companies are often operating in frontier industries, where the rules are unpredictable and conventional analytic frameworks may be misleading. The majority of funds are using the popular B2C websites and services for basic due diligence, e.g., Linkedin, Twitter, HackerNews.

Private Equity 60

Private Equity Venture Capital Equity Technical Review 60

ConversionXL

JUNE 8, 2017

And if you are in SaaS, you could certainly work also with the AARRR framework designed by Dave McClure : Image Source. A media owner might segment its readers into “entertainment” vs. “politics” vs. “gossip” and make those segments available to buy against. I encourage you to look at the PXL framework developed by CXL.

Programming 97

Programming Revenue Analytics Software Review 97

Occam's Razor

NOVEMBER 13, 2009

No dragging of the feet, the book starts with a bang by laying out the framework that will be the center of every company that will leverage data (qualitative, quantitative, competitive) on the web. The best WA report, segmentation, site search, SEO & PPC analysis, email, rich media, cookies, data sampling. I am out of breath!

Analytics 71

Analytics Web Technical Review Metrics 71

Duct Tape Marketing

MARCH 17, 2023

09:24] What are the significant like channel differences even, or approaches to a B2B marketer as opposed to a B2C marketer? [12:44] But first of all, the first edition was B2B and B2C, and this edition is exclusively B2B. Louis Gudema (09:33): Well, and I'm gonna talk about the leading B2C companies, the p and gs and those Yeah.

B2B 83

B2B Marketing B2C ChatGPT 83

Duct Tape Marketing

MARCH 23, 2023

09:29] So you have a framework called: BEST, can you explain it? [13:50] So every brand, no matter the industry, whether you're B2B or B2C, there's something that is interesting about your brand. So you, I have a framework that I think you probably refer to it as "best" because that's what it's spells, B E S T.

Framework 76

Framework Audience Audio Elevator Pitch 76

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. For example, you can partner with social media and PPC teams to create content that encourages subscribers to sign up to receive something of value. What about social media support?

Email 136

Email Customer Marketing Software Review 136

ConversionXL

AUGUST 21, 2019

Some companies invite subscribers to share the lead magnet, either through social media or email: This approach was common with companies like Intercom and HubSpot, which suggests that it may work better for marketers who are playing the (very) long game with their nurture efforts. Ask them to share. See how (plus social proof).”.

B2B 131

B2B Technical Review Email Sales 131

David Teten

DECEMBER 3, 2019

“We’re using … TinyLetter for our “Content Newsletter” … and Buffer to schedule social media posts. Point Nine Capital uses Mention for media monitoring. I use Hootsuite to coordinate my social media activity, which consists of Teten.com, PEVCTech.com , Linkedin , AngelList , and (passively) Twitter and Facebook.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

ConversionXL

JUNE 16, 2022

Create a framework or marketing playbook that outlines the required cross-selling content and offers for different segments at different points in the customer journey. The majority of these interactions are self-guided from sources including social media, syndicated content, and industry-specific resources.

B2B 129

B2B Email Sales Acquisition 129

Occam's Razor

FEBRUARY 10, 2016

While I can't know all the goals you should set (and the economic value you should use for each goal), let me share with you five goals that every business, B2B or B2C, should set up in their analytics practice (in Google Analytics, IBM Analytics, Adobe Analytics, or whatever it is that you are high on right now).

Analytics 60

Analytics eCommerce Metrics Acquisition 60

Occam's Razor

DECEMBER 9, 2013

To learn more about the Do in stage one please review my See-Think-Do-Coddle framework for content, marketing and measurement.]. Expressed by me on behalf of all humans on earth: The world's greatest social media strategy: 1. Force them to execute my recommendation for greatest social media strategy: 1. Entertain Me 2.

Analytics 165

Analytics Marketing Channel Metrics 165

Occam's Razor

OCTOBER 10, 2011

I am going to define a way for you to think about measuring social media, and you can't actually easily measure what I am going to recommend. Social media is evolving at an incredible pace. So what actually matters in Social Media? I am going to break the second part of the rule. So why break the rule? Conversation Rate.

Social Media 165

Social Media Metrics Conversion Media 165

Occam's Razor

SEPTEMBER 15, 2014

Here's a graph that shows how US adults consume media, it shows time in hours. To use my See-Think-Do-Care framework , mobile websites have to solve for See, Think and Do while mobile apps usually have to solve for Care. Media-Mix Modeling/Experimentation. Media-Mix Modeling/Experimentation. Tag your mobile website.

Analytics 141

Analytics Metrics Mobile DC 141

YoungUpstarts

MAY 24, 2017

Free with ads model is popular within products targeted to B2C markets. This choice is justified when you have a highly visited media website with consistent content updates. Steve Blank promotes this framework and it has been used by a lot of startups in the Silicon Valley. It could also work well with a viral app (e.g.

Startup 173

Startup Viral Silicon Valley B2C 173

Up and Running

NOVEMBER 3, 2016

Here at Bplans, we’re also fans of Hootsuite—we recommended this social media monitoring tool on our list of our favorite marketing tools. This saves me so much more time, which means I can put more into what I’m saying rather than in typing it up for each social media site.”. The Jobs-To-Be-Done Framework paired with Qualaroo.

Marketing 60

Marketing Social Media Analytics Framework 60

Duct Tape Marketing

MARCH 14, 2024

Hopefully they've actually developed some methodologies, some frameworks that they can bring and immediately bring to your business. Maybe it's social media or maybe it's producing a newsletter, or you've hired freelancers to write content or to do SEO work or something. I already mentioned this idea of holding you accountable.

Hiring 70

Hiring Leadership Email Campaign 70

Occam's Razor

JUNE 11, 2014

From B2C to B2B. B2C sites like Travelocity and Fry's have not cornered the market on this. The awesome See-Think-Do framework.]. The primary purpose is to do more than/better than what they do with branding on all other media channels, the secondary, much smaller purpose is to enable commerce in a very quite manner.

Design 150

Design Software Review Technical Review Mobile 150

Occam's Razor

FEBRUARY 20, 2012

If you are a regular reader of this blog you know how deeply fond I am of the Acquisition, Behavior, Outcomes framework. I want to know if they have even a simplistic understanding of how to rock social media. No business, B2C or B2B or here2there, can exist without a robust YouTube strategy. Awesome, right? #3.

Web 138

Web Analytics Technical Review Affiliate 138

www.rocketwatcher.com

NOVEMBER 8, 2010

Rocket Watcher Product Marketing for Startups Product Marketing for Startups About Speaking Contact Email Posts Startups Product Marketing Messaging Social Media Commentary Uncategorized Marketing Metrics 101 for B2B Startups 13. Nov, 2010 The Dangers of Outsourcing Content Creation 01.

B2B 42

B2B Metrics Marketing Startup 42

Occam's Razor

JUNE 7, 2017

It is time to point out an ugly truth, and to be the brave person that you are, the intelligent rational assessor of reality that you are, and kill all the organic social media activity by your company. Is the Huge Audience on Social Media Platforms Completely Useless? . + Life is short. Bottom-line. I urge you to have an open mind.

Social Media 162

Social Media Media Artificial Inteligence Channel 162

ConversionXL

AUGUST 1, 2017

But if you create a loyal customer for your social media management tool or your brand of shoes, you have a lifetime customer as well as the high probability of word-of-mouth referrals. We can say the same thing for B2C products, for example, HeadSpace. Nir Eyal’s Hook framework is a popular way to model habit ( Image Source ).

Customer 114

Customer Retention B2C Programming 114

Cracking the Code

OCTOBER 10, 2008

While the CAC ratio helps SaaS businesses at scale to manage their Sales and Marketing spend, the SLC is a helpful framework for early stage businesses before you have meaningful data. This is a clear example where business-to-business (B2B) marketers need to learn from their business-to-consumer (B2C) counterparts. Software 2.0:

Software Review 48

Software Review North America Europe Metrics 48

ConversionXL

AUGUST 1, 2017

But if you create a loyal customer for your social media management tool or your brand of shoes, you have a lifetime customer as well as the high probability of word-of-mouth referrals. We can say the same thing for B2C products, for example, HeadSpace. Nir Eyal’s Hook framework is a popular way to model habit ( Image Source ).

Customer 91

Customer Retention B2C Programming 91

ConversionXL

OCTOBER 30, 2021

The marketing and sales funnel is a time-tested framework for mapping the customer journey. For example, person #1 is searching for “the best social media software for automation.” In digital marketing, this will most likely be through search engines and social media. Social media, on the other hand, are browsing channels.

Customer 140

Customer Marketing Social Media CPA 140

Occam's Razor

NOVEMBER 2, 2015

I believe that every human with time to spare, and a connection to the web, should be on social media. Do the big gigantic numbers imply that your business should use these social media channels? Even the people who powered your investment in Social Media, the Gurus, have, reluctantly, accepted this reality. Success Metrics.

Social Media 60

Social Media Media B2C B2B 60

ConversionXL

JUNE 2, 2020

Byron Sharp and the Ehrenberg-Bass Institute have criticized differentiation, arguing that its role in the B2C setting is less important. If you wanna learn more about this, I highly recommend the book Never Lose a Customer Again , which lays out a fantastic framework. When differentiation doesn’t matter. The bar is quite low.

Differentiation 162

Differentiation Software Review United States Demand 162

steveblank.com

JULY 8, 2011

interactions, widgets, effects Django – high-level Python framework Cappuccino – open source framework for app development Kodingen – cloud development environment, code editor, hosting service, collaboration platform. What about Django [link] as Web Development Framework?

Software Review 110

Software Review Startup Silicon Valley Analytics 110