ConversionXL

FEBRUARY 12, 2015

My bachelor’s degree is in IT, my first job out of college was a programmer, then I did sales and marketing for many years, run an SEO company and a SaaS business. Doesn’t matter if it’s B2B or B2C, ecommerce or SaaS, we’re deadling with (irrational, emotional) human beings. I’m a polymath too. #2

Conversion 48

Conversion Analytics Software Review Hiring 48

ConversionXL

APRIL 28, 2020

To have the future we wanted, we needed to shift away from monetizing our open-data community and toward enterprise sales. It wasn’t quite a flip from B2C to B2B, but it was close. While they knew that—and that might seem weird—I did start my career as a sales development representative (SDR) selling demand generation SaaS products.

Demand 101

Demand Revenue SQL B2B 101

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. Instead, Talu Tales is delivering a valuable experience that can be nurtured towards a sale. The follow-up and additional reviews speak to the consumer’s subconscious mind. The reviews prove it.

Email 136

Email Customer Marketing Software Review 136

Duct Tape Marketing

MARCH 17, 2023

09:24] What are the significant like channel differences even, or approaches to a B2B marketer as opposed to a B2C marketer? [12:44] Click on over and give us a review on iTunes, please! But first of all, the first edition was B2B and B2C, and this edition is exclusively B2B. Like this show? And I, that's really my expertise.

B2B 80

B2B Marketing B2C ChatGPT 80

Duct Tape Marketing

MARCH 23, 2023

09:29] So you have a framework called: BEST, can you explain it? [13:50] Click on over and give us a review on iTunes, please! So every brand, no matter the industry, whether you're B2B or B2C, there's something that is interesting about your brand. So this helped personalize our sales folks. Like this show?

Framework 73

Framework Audience Audio Elevator Pitch 73

ConversionXL

JUNE 16, 2022

It’s called cross-selling; a tactic that drives 35% of sales for Amazon and helps leading SaaS companies reduce churn. Cross-selling is recommending additional, complementary products or services to increase the sale value or boost CLTV. From this small addition to each page, Amazon generates over a third of sales on its platform.

B2B 129

B2B Email Sales Acquisition 129

Occam's Razor

JUNE 11, 2014

From B2C to B2B. Empower customer reviews that are actually helpful. And you are guessing why store sales are down (and because of such a simple fix!). B2C sites like Travelocity and Fry's have not cornered the market on this. We will look at many different examples. From bras to dresses. From pants to jewelry.

Design 150

Design Software Review Technical Review Mobile 150

Occam's Razor

FEBRUARY 10, 2016

While I can't know all the goals you should set (and the economic value you should use for each goal), let me share with you five goals that every business, B2B or B2C, should set up in their analytics practice (in Google Analytics, IBM Analytics, Adobe Analytics, or whatever it is that you are high on right now).

Analytics 60

Analytics eCommerce Metrics Acquisition 60

Cracking the Code

OCTOBER 10, 2008

Cracking The Code. Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. Only after reaching $1M in CMRR should you consider hiring European sales and services execs behind customer demand. Labels: SaaS , sales and marketing , software. at 11:09 AM.

Software Review 48

Software Review North America Europe Metrics 48

ConversionXL

APRIL 12, 2017

Analytic: A measure software can track. Inject code to create popup offers. Insert line of code. Long copy” doesn’t mean “long form sales page”. There’s a time and place for long form sales pages. PAS framework: problem, agitation, solution. Framework for framing the discipline. Neither should video.

San Antonio 86

San Antonio Metrics B2B Analytics 86

ConversionXL

AUGUST 1, 2017

Simply showing the water resistance of the Samsung S5—or better yet, showing a customer buying an S5 and being told by the sales rep that it was fully water-resistant—would have been much more powerful. We can say the same thing for B2C products, for example, HeadSpace. The One Number You Need to Grow – Harvard Business Review.

Customer 114

Customer Retention B2C Programming 114

ConversionXL

AUGUST 1, 2017

Simply showing the water resistance of the Samsung S5—or better yet, showing a customer buying an S5 and being told by the sales rep that it was fully water-resistant—would have been much more powerful. We can say the same thing for B2C products, for example, HeadSpace. The One Number You Need to Grow – Harvard Business Review.

Customer 91

Customer Retention B2C Programming 91

ConversionXL

OCTOBER 30, 2021

The marketing and sales funnel is a time-tested framework for mapping the customer journey. For example, a person finds your business, visits your website, completes a form, chats to the sales team, and then becomes a customer. For example, person #1 is searching for “the best social media software for automation.”

Customer 140

Customer Marketing Social Media CPA 140

steveblank.com

JULY 8, 2011

signup, upgrade, trial pricing Zuora – online subscription management FeeFighters – find the cheapest credit card processors HealPay – Collections made easy Customer Support Tender – support, knowledgebase tool for your site GetSatisfaction - conversations between companies / customers.

Software Review 110

Software Review Startup Silicon Valley Analytics 110

ConversionXL

JUNE 2, 2020

You can see the same in software. Adding words like “robust” to your email marketing software description won’t do much. Byron Sharp and the Ehrenberg-Bass Institute have criticized differentiation, arguing that its role in the B2C setting is less important. Maybe you’re the sales leader. You build Y, they build Y.

Differentiation 162

Differentiation Software Review United States Demand 162