ConversionXL

SEPTEMBER 9, 2021

Combining these goals and objectives will give you meaningful metrics to track. Objective Goal Metrics Grow the business Increase awareness and perceived value Followers, fans, shares, retweets, etc. On Twitter , it’s laid back to suit the B2C, creative audience segment. Short-form video. And they often are.

Social Media 142

Social Media Media Developer Marketing 142

Duct Tape Marketing

OCTOBER 11, 2023

Shattering The Mold: Unleashing the Creator Economy in B2B Marketing written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Christie Horsman In this episode of the Duct Tape Marketing Podcast , I interviewed Christie Horsman, who brings a decade of expertise in both B2B and B2C marketing within the SaaS arena.

B2B 79

B2B Marketing B2C Community 79

ConversionXL

OCTOBER 30, 2021

Build awareness for your brand through content marketing such as blog posts, videos, or lead magnets by brainstorming and researching low intent keywords to target. Clicking on the link takes visitors directly to a sign-up page for a video tour that includes a list of intriguing product benefits. Using video helps to grab attention.

Customer 140

Customer Marketing Social Media CPA 140

crowdSPRING Blog

OCTOBER 4, 2013

Every day on the crowdSPRING Twitter account and on my own Twitter account , I post links to posts or videos I enjoyed reading or viewing. These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! Want to succeed? ” – crowdspring.co/1dUrddm.

Social Media 100

Social Media Small Business Design Media 100

YoungUpstarts

SEPTEMBER 10, 2018

More metrics need to be identified such as product testing, market validation, and/or customer validation in order to show that a market opportunity exists. Our business model back then was very complex, and it included a B2C as well as a B2B business model, that wasn’t being implemented yet. Reasons for rejection analyzed + tips.

Programming 124

Programming Chile B2B B2C 124

ReadWriteStart

JULY 7, 2021

Business to Consumer (B2C) – It is the most common type of business model. Unquestionably, they continuously track the number of clicks, conversions, impressions, likes, leads, and shares for all the posts and videos. Various business models in an on-demand courier delivery app.

Technical Review 163

Technical Review Artificial Inteligence Demand Social Media 163

ConversionXL

MAY 1, 2019

Trend lines aren’t impressive if they track metrics that appear distant from business goals. You can sell clothes with images; you’d struggle to sell an online game without video. That’s true even among B2B customers who are supposedly more rational than their B2C counterparts. Their sales page speaks directly to practitioners.

Marketing 124

Marketing Sales Cycle Retention Differentiation 124

Up and Running

JANUARY 18, 2021

That same research highlights the preference extends to B2B and B2C customers, and only 20% of B2B shoppers want to return to in-person sales. Clicking to call or access a chatbot, tweeting for service, or being able to schedule a video conference/demo should be in their hands. Customers are doing dynamic pricing work, too.

eCommerce 150

eCommerce B2B Forecast Demand 150

crowdSPRING Blog

SEPTEMBER 5, 2014

Every day on the crowdSPRING Twitter account and on my own Twitter account , I post links to posts or videos I enjoyed reading or viewing. These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! Want to become better with CSS?

Social Media 92

Social Media Small Business Design Media 92

ConversionXL

NOVEMBER 3, 2016

Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea. When would you ever try to produce less sales in B2C eCommerce? What Are Your Goals, and What Are Your Metrics?

B2B 48

B2B Conversion B2C Sales Cycle 48

ConversionXL

OCTOBER 16, 2022

Basic metrics like deals completed and revenue generated don’t measure customer acquisition success. Facebook, Instagram, and TikTok are generally stronger B2C plays, while LinkedIn is better suited to B2B. Snappy mobile-friendly videos are proven to get more engagement than other content formats. Digital ad spending in the U.S.

Acquisition 129

Acquisition eCommerce Customer Churn Rate 129

Austin Startup

MAY 29, 2019

You can see one of the ways how this network effect works for Bazaarvoice and its clients in this Bazaarvoice Connections video. In investing in B2C, we also look for network effects but usually those are created rather than natural. B2C startups we’ve invested in like ROIKOI and Thread are tapping into network effects?—?and

Networking 48

Networking Fractional CTO CTO Hire B2C 48

ConversionXL

NOVEMBER 8, 2018

Ultimately, however, Amazon rewards sellers who optimize for a single metric: sales. Voice, video, and an Amazon-free result. Voice search results for product queries often return video results—and exclude Amazon. Narrow the list to those that return a carousel of YouTube videos. Identify brand-product voice queries (e.g.

B2B 100

B2B eCommerce Search Technical Review 100

Occam's Razor

DECEMBER 9, 2013

Look at the way the text is laid out, how video is incorporated, the structure of the site and everything else. Bonus: Facebook Marketing: Best Metrics, ROI, Business Value ]. If you open your copy of Google/Adobe Analytics or CoreMetrics or Webtrekk you'll notice that every single report has a gigantic number of metrics in it.

Analytics 165

Analytics Marketing Channel Metrics 165

www.clickz.com

JANUARY 7, 2013

B2C Email Marketing Email Marketing Optimization Advanced Email Marketing Email Marketing Best Practices Email Marketing. Media Planning Media Buying Publishing Display Advertising Video Mobile. Ad Industry Metrics. Actionable marketing tip: Build owned media in the form of a blog and video. B2C Email Marketing.

Social Media 86

Social Media Media B2C New York 86

ConversionXL

AUGUST 21, 2019

Choose a single metric to help you measure your campaign’s ROI. Some of these metrics are easier to track than others, but the point is to set a goal that accurately reflects the business outcome you’re after. Leads who engaged with higher-intent content, particularly the platform demo video and case studies, became MQLs.

B2B 131

B2B Technical Review Email Sales 131

Up and Running

APRIL 17, 2018

And, these trends don’t just apply to businesses selling directly to consumers (B2C). B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 trillion in sales, compared to B2C’s $2.3 Check out the video below for an easy-to-understand definition of SEO.

SEO 80

SEO eCommerce Analytics Software Review 80

Occam's Razor

OCTOBER 10, 2011

We have IT-minded people engaging in massive data puking (one report with 30 metrics anyone?) I want to propose a framework you can use to measure success using metrics that matter for one simple reason: They actually measure if you are participating in the channel in an optimal fashion. That is why I love this metric.

Social Media 165

Social Media Metrics Conversion Media 165

YoungUpstarts

SEPTEMBER 27, 2019

Reduce the file size of your videos and images. For example, you can use a tool such as Fintenza to check metrics such as new visitors, page views, traffic quality, sessions, session duration and bounce rate. Charles Mburugu is a HubSpot-certified content writer/marketer for B2B, B2C and SaaS companies. Minimize redirects.

B2C 147

B2C Flash B2B Lead Generation 147

Brandanew

OCTOBER 13, 2015

> 66% B2B and 60% B2C “best in class” content marketers had a documented Content Marketing Strategy according to the Content Marketing Institute. Some of the quantitative metrics that companies use to measure their Content Marketing success include: a) Traffic. Write down your Content Marketing Strategy. >

Social Media 100

Social Media Marketing SEO B2B 100

ConversionXL

MARCH 4, 2016

Content management, sharing and tracking: Allow teams to manage, share and track engagement on their content (documents, videos, webpages, images etc.) CMS: Create more engaging content by combining various types of media like documents, webpages and videos into one link. Outbound prospecting. Attract relevant people. conversion rate.

B2B 48

B2B Sales Technical Review Software Review 48

YoungUpstarts

MAY 17, 2017

For a B2C business, create a press release kit that can be distributed. Coming up with a teaser video informing your audience with your business’s USPs and launch date. And finally, defining the metrics that define success for your business. For B2B business the metrics you could be targeting are. Conversion rate.

Marketing 133

Marketing Social Media B2C B2B 133

Occam's Razor

JUNE 28, 2011

Web Analysts are blessed with an immense amount of data, and an amazing amount of valuable, even sexy, metrics to understand business performance. Yet our heroic efforts to report the aforementioned sexy metrics lead to little business action. Since crappy sounds bad, let's just say you are reporting super lame metrics.

Metrics 126

Metrics Web Analytics Campaign 126

Occam's Razor

JUNE 11, 2014

From B2C to B2B. B2C sites like Travelocity and Fry's have not cornered the market on this. In addition to Newest First or Ratings High to Low, you also see other lovely and helpful things like Photo Reviews First, Video Reviews First, Length Long to Short etc. Take any metric you want. From bras to dresses.

Design 150

Design Software Review Technical Review Mobile 150

ConversionXL

APRIL 12, 2017

Videos of the 20+ talks will be available to CXL Institute subscribers in about a month.). Jared Spool: Is Design Metrically Opposed? Useless measures and silly metrics. Metric: A measure we track (usually over time). A metric should tell you what you will do differently. Neither should video. Image Credit.

San Antonio 86

San Antonio Metrics B2B Analytics 86

David Teten

DECEMBER 3, 2019

(To see the video above, please click the image, and then click on the Play button.). Skype and Zoom are useful for video/audio conferences. The majority of funds are using the popular B2C websites and services for basic due diligence, e.g., Linkedin, Twitter, HackerNews. I personally use Salesforce.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Duct Tape Marketing

JUNE 7, 2023

So if your frontline team doesn't have what they need, it shows itself in those experience metrics on the customer side. And then they need to go and now they're gonna send a white paper or they're gonna send a video link, but they have to go to another system in order to grab that content, right? Is the product and service good?

Employee 75

Employee Technical Review Advisory Board Sales 75

Occam's Razor

JULY 22, 2013

My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). You are B2C or B2Q or Non-profit or an Adult-oriented business. I believe it has to do with choosing the wrong success metrics. That's fine.

Framework 163

Framework Marketing Metrics Audience 163

View from Seed

AUGUST 30, 2016

These companies are all over the map: B2B, B2C, SaaS, ecommerce, healthcare, SMB-focused, enterprise-focused, etc. “Users” is interesting, but the engagement metrics and value of users is where real success comes into play. Doesn’t look all that compelling. But how are networks truly measured?

Social Media 185

Social Media B2B North America Media 185

Startup Lessons Learned

JULY 5, 2010

This new volume also tackles examples from the Internet and wireless startups of today, both B2B and B2C. This new volume also tackles examples from the Internet and wireless startups of today, both B2B and B2C. Four Steps primarily centers its stories and case studies on B2B hardware and software startups. Expo SF (May.

Customer Development 166

Customer Development Developer San Francisco Customer 166

Mucker Lab

APRIL 6, 2023

If you work in B2C or e-commerce, you optimize that Add to Cart flow like crazy because that is your revenue. So it's not a video, it’s something you can play with. They grew so much on this B2C concept, but then a few years ago, they hired a sales team and this year they begin to hire more. It's not your own data.

Product 78

Product CTO Hire Startup Fractional CTO 78

Occam's Razor

FEBRUARY 20, 2012

No business, B2C or B2B or here2there, can exist without a robust YouTube strategy. So off to YouTube to do some relevant searches to see what videos show up. Do I see any promoted videos in the results (to control the message)? How lame or awesome are their videos (you want to teach and pimp both at the same time)?

Web 138

Web Analytics Technical Review Affiliate 138

Occam's Razor

FEBRUARY 10, 2016

I can report on pageviews and bounce rates and sessions and all the other lovely metrics we normally obsess about. Now, all those other metrics suddenly have a purpose and context. This the reason I love setting engagement goal types (remember though, don't call the metric Engagement, it's an excuse and not a metric).

Analytics 60

Analytics eCommerce Metrics Acquisition 60

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. But that alone is too general, so it’s important to get specific by setting clear metric objectives. These specific objectives give the campaign clear direction and your team a target to aim for.

Email 136

Email Customer Marketing Software Review 136

Occam's Razor

NOVEMBER 13, 2009

Chapter 3 The Awesome World of Clickstream Analysis: Metrics. The second half shows exactly how to pick the best metrics for your org and, my absolute favorite (Page 64), how to diagnose the root cause of a metrics performance. Chapter 9 Emerging Analytics: Social, Mobile, and Video. A good thing. Glory will be yours!!

Analytics 71

Analytics Web Technical Review Metrics 71

YoungUpstarts

OCTOBER 2, 2014

If we transform that into a journey instead, we can do a better job of keeping visitors and customers engaged in a branded experience that lets us understand the buyer personas we’re targeting from the information we gather through metrics. We’re building what we define as content marketing automation software.

Marketing 162

Marketing Curation B2C Audience 162

Occam's Razor

NOVEMBER 2, 2015

billion users (watching 6 billion hours of videos!). In this post let's look at each Social Network, see what B2B and B2C brands are doing there today, from that draw lessons as to 1. Success Metrics. In my Oct 2011 post, Best Social Media Metrics , I'd created four metrics to quantify this value.

Social Media 60

Social Media Media B2C B2B 60