Occam's Razor

SEPTEMBER 15, 2014

When you tag your email, paid search, display, organic and paid socially shared urls, you are going to ensure that your analytics solution will capture the source accurately (even in all those cases where there is no referrer). It does not matter if you are a B2B or B2C or A2K, you will always see this. What do you learn from this tab?

Analytics 141

Analytics Metrics Mobile DC 141

Mike Michalowicz

FEBRUARY 11, 2013

Being active on social media sites will not only increase brand awareness, it’ll also boost your company’s rank on search engines, and prove that you’re a business that is in sync with the times. Surprises always work to instill loyalty and retention. They are the first thing people see on search engines.

Small Business 167

Small Business Marketing PR Social Media 167

ConversionXL

AUGUST 7, 2019

Yet, according to another study , only 11% of B2B companies have ongoing influencer marketing programs, compared to 48% of B2C brands. For example, Search Awards are well-known in the digital marketing niche. Somehow I’m the European Search Personality of the year ???? B2B brands shouldn’t feel left out, even if they lag behind.

B2B 110

B2B Marketing Social Media B2C 110

ConversionXL

FEBRUARY 3, 2016

Nearly 85% of respondents believe that habituated buying decisions are just as relevant to B2B marketing as B2C marketing. I can drive customers to my product with advertising, with search engine optimization… there’s all kinds of ways to drive users. You want to focus on retention and habit formation. Tweet It!].

Conversion 48

Conversion Technical Review Software Review B2B 48

Occam's Razor

FEBRUARY 28, 2017

It also has massively delicious implications in your data, acquisition and retention strategies (ignoring the sweet, heavenly, implications on your customers). Smarter Search, Display. In my definition, this is also online to offline, offline to online or whatever the heck to whatever the heck. What can you do with Login-ID identity?

Metrics 60

Metrics Analytics Acquisition Naming 60

Up and Running

MAY 8, 2015

When consultants, designers, and developers do this, they may be thinking that it’s in the best interest of the relationship, but it often does more harm than good and results in lower retention rates and fewer referrals. A quick Google search will reveal numerous results either for or against the idea.

Management 60

Management B2C B2B Retention 60

Hearpreneur

DECEMBER 15, 2017

#7- To prioritizes employee and client retention. The company that employed us began putting profits above people and new sales above client retention. The three of us had the exact opposite mentality and created a company that prioritizes employee and client retention. Photo Credit: Steven Randall.

Entrepreneur 115

Entrepreneur Czech Republic Retention B2C 115

ConversionXL

AUGUST 1, 2017

Customer loyalty is sometimes confused with customer satisfaction, as well as retention. Retention is the behavioral indicator of loyalty, whereas loyalty is usually attitudinal (though technically retention could be considered behavioral loyalty). The first place I search is Google, because I’m used to it and it’s easy.

Customer 114

Customer Retention B2C Programming 114

ConversionXL

AUGUST 1, 2017

Customer loyalty is sometimes confused with customer satisfaction, as well as retention. Retention is the behavioral indicator of loyalty, whereas loyalty is usually attitudinal (though technically retention could be considered behavioral loyalty). The first place I search is Google, because I’m used to it and it’s easy.

Customer 91

Customer Retention B2C Programming 91

ConversionXL

AUGUST 27, 2020

It’s easy to jump ahead and search for the best tools, but if you don’t have any users there’s really no point. Perhaps your onboarding funnel has a poor conversion rate or your user retention is too low. Cohort Analysis lets us see the retention for any group of users (i.e. To be data-driven, you need data.

Analytics 90

Analytics Product eCommerce Channel 90

www.rocketwatcher.com

NOVEMBER 8, 2010

I’ve seen online B2C startups use Dave McClure’s Startup Metrics for Pirates as a starting point for measuring what marketing is doing. For example I’ve seen folks track branded organic searches (where the person came to the site by searching on your company or product name) against a “pr&# lead source.

B2B 42

B2B Metrics Marketing Startup 42

ConversionXL

OCTOBER 30, 2021

For example, person #1 is searching for “the best social media software for automation.” In digital marketing, this will most likely be through search engines and social media. Over 90% of all global traffic comes from Google, and its ownership of search is holding steady. That puts them in the awareness stage. Easy to Use.

Customer 140

Customer Marketing Social Media CPA 140

steveblank.com

JULY 8, 2011

A new tool that will help the entrepreneur in the trademark issue is Markify – a trademark search that finds all similar trademarks. This kind of search normally costs more than $500… Test your name [link] so you don’t end up with a name that is confusingly similar to an existing trademark.

Software Review 110

Software Review Startup Silicon Valley Analytics 110