Balance Sheet Engineer Revenue Sales 
A Smart Bear: Startups and Marketing for Geeks
JANUARY 4, 2018
Late last year we passed $100M in annual recurring revenue. That revenue is in on 75,000 customers, earned through the hard work of 500 employees across six offices on three continents. Every day, 5% of the entire online world visits a customer running on the WP Engine Digital Experience Platform. Period, full-stop.
Both Sides of the Table
SEPTEMBER 28, 2014
So if your costs are $500,000 per month and you have $350,000 per month in revenue then your net burn (500-350) is equal to $150,000. We want a strong balance sheet (um, ok. but that’s our firm’s money on your balance sheet. Gross burn is the total amount of money you are spending per month.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Steve Blank
FEBRUARY 16, 2010
In my last post I described what happened when a company prematurely scales sales and marketing before adequately testing its hypotheses in Customer Discovery. You would think that would be enough to get wrong, but entrepreneurs and investors compound this problem by assuming that all startups grow and scale by executing the Revenue Plan.
Austin Startup
APRIL 8, 2019
Attached please find last month’s balance sheet and P&L. Maybe we’re the first company in history whose zero cash date keeps getting extended without any revenue. ?? All of our hosting and tools come in at just under $XXX per month and our core team payroll+benefits is ~$XXX per month. REDACTED]?—?In In progress?—?expected
Steve Blank
MAY 14, 2012
Traditionally, engineering, sales, and marketing have all focused on the immovable launch date. Financial progress is tracked using metrics like income statement, balance sheet, and cash flow. Executing on a sales and marketing plan. Focusing on the launch date. where they can “launch” the product.
Both Sides of the Table
JULY 1, 2015
I’m not saying don’t hire sales staff or market your products aggressively. I’m not saying you shouldn’t grow engineering or do PR. I see another breed of startups who are dependent on startups for the majority of their revenue. But as with any sales advice, revenue diversity matters.
Up and Running
MAY 9, 2016
Census Bureau, in 2014, the construction industry as a whole generated $960 billion in annual revenue, and according to the U.S. Infrastructure: also known as heavy engineering, heavy/highway, or heavy civil, and usually encompasses large-scale public works projects, highways, roads, bridges, dams, utilities, and water/wastewater systems.
Expert insights. Personalized for you.
152 
Let's personalize your content