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Deep dive: Cancellation rate in SaaS business models

A Smart Bear: Startups and Marketing for Geeks

It’s harder to train people and keep your culture going, and those founders who were brilliant at seeking market-fit and constructing the foundation of a startup might be ill-suited for scaling that organization. “LTV” means “the total revenue you’ll get from a customer over its lifetime.”

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Why Uber is The Revenge of the Founders

Steve Blank

A version of this article is in the Harvard Business Review. Uber , Zenefits , Tanium , Lending Club CEOs of companies with billion dollar market caps have been in the news – and not in a good way. Typically, this caliber of bankers wouldn’t talk to you unless your company had five profitable quarters of increasing revenue.

Founder 269
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Marketing and Growth Lessons for Uncertain Times

ConversionXL

“Rare is the business that has a formal disaster plan, let alone one that covers a global Black Swan event.” An article on growth and marketing in the middle of a crisis—the current one or any other—can seem tone deaf. Frameworks for businesses during a crisis. Tim Stewart, trsdigital. But nothing gets better if we stand still.

Marketing 121
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Post-Crisis Digital Trends That Will Reshape Your Business in 2020

Up and Running

Driven by job cuts and budget reductions urging businesses to hire more freelancers , online freelancing platforms will enable companies to tap into expanded pools of global talent and hire qualified workers. Similarly, there will be more opportunities for companies to enter the freelancing platform creation market. 5G Network.

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How to Stop Playing “Target Market Roulette”: A new addition to the Lean toolset

Steve Blank

Modern entrepreneurship began at the turn of this century with the observation that startups aren’t smaller versions of large companies – large companies at their core execute known business models, while startups search for scalable business models. This new framework can act as the front-end of Customer Development.

Lean 334
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Innovation, Change and the Rest of Your Life

Steve Blank

I’ve seen the Valley grow from Sunnyvale to Santa Clara to today where it stretches from San Jose to South of Market in San Francisco. But in the 20 th century, dominated by hardware, software, and life sciences, technology swings inside an existing market happened slowly — taking years, not months. The founders.

Restful 238
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“Fantastic” beats “efficient”

A Smart Bear: Startups and Marketing for Geeks

The convenience of online shoe shopping is a game-changer — to the tune of billions of dollars of revenue — but how could they make up the costs ? If word-of-mouth can replace 90% of your advertising/marketing budget, maybe you can use that money to address the challenges of extra expenses. Word-of-mouth by definition.