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Tripwire Marketing: From Bankruptcy to Over 1 Million Dollars in Profits in One Year

ConversionXL

In 2015, 9-figure apparel retailer Karmaloop.com filed for bankruptcy. We engineered incentives for those visitors that took longer than this time to act. The post Tripwire Marketing: From Bankruptcy to Over 1 Million Dollars in Profits in One Year appeared first on CXL. They brought me in as CMO.

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6 Stories of Successful New Entrepreneurs to Inspire Your Business

Up and Running

TRISTAR — Engineering its own success. An engineering services firm, TRISTAR is the first woman and minority-owned firm based in Indiana to offer the Department of Defense (DoD) technical support services. UEC Electronics — Engineering contracts. Since its inception, iRobot has sold over 30 million robots globally.

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Why Some Startups Win

Steve Blank

I had taken the job of VP of Marketing in a company emerging from bankruptcy. The other departments gave the same type of logistical answers; the product-marketing department, for example, said their job was to get the product specs from engineering and write data sheets. Help Engineering understand customer needs. That was it.

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How New Technologies Enabled These Young Entrepreneurs To Threaten The Traditional Retail Landscape

YoungUpstarts

Why are there so many digital commerce companies which can challenge large traditional retailers and even force them into bankruptcy? After two years of dedication, countless days and after-work nights, the founders are proud to finally introduce the first Benkheim Claudel – a German engineered luxury time piece with exclusive design.

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A Look At Some Popular, Trending Business Ideas

YoungUpstarts

Bankruptcy is relatively common, especially post-2009, but recovering from it can require professional help. Search engine optimization (SEO) is exactly what it sounds like: optimizing your online presence so it ranks higher on search engines when people are Googling your If you have a business, you need an online presence.

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Startup Due Diligence Is Not a Mysterious Black Art

Startup Professionals Musings

Technical due diligence typically starts with a full one or two day review with the engineering and product marketing staff. Founders with bad credit, active lawsuits, or recent bankruptcies dramatically increase the risk. A dysfunctional team, or even one naysayer in a critical position can stall your investment.

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7 Ways Due Diligence Helps Before Final Commitment

Startup Professionals Musings

This element is usually called technical due diligence and typically consists of a day with your engineering and marketing team led by internal team leaders. Any unusual financial risks, including contingencies, large contracts, recent bankruptcies or credit denials on the part of any owners must be disclosed.