A Smart Bear: Startups and Marketing for Geeks
OCTOBER 31, 2011
I was totally product focused for the last year and now it’s live, so I need to start thinking about finding some customers. ” So instead finding out who and where those potential customers are , which is hard, he just made a product, which is easy (for him). So I think the ideal customer is: SaaS, ISV, Web Products.
A Smart Bear: Startups and Marketing for Geeks
APRIL 29, 2013
Even after the first hundred customers, half of those were serendipitous one-offs, not representative of repeatable, controllable customer acquisition, and the scale of the data isn’t statistically significant. The answer for a funded startup is “Bid as much as possible, to get as many customers — and data!
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A Smart Bear: Startups and Marketing for Geeks
NOVEMBER 5, 2014
It’s often said that you shouldn’t talk about price during customer development interviews. This is often B2C because the value is in quantity of customers, and there’s 100x more consumers than businesses. $1/mo Even bootstrapped businesses can make this work (e.g. simple enough to be self-service). . $10/mo
A Smart Bear: Startups and Marketing for Geeks
JULY 12, 2010
Trouble is, customers don't want more features, they want the right features. As the competition also adds features, they reach a critical mass where they have all the features 80% of your customers want, and then just having "more" is no longer an interesting selling point. We're patenting our features. So where does that leave us?
A Smart Bear: Startups and Marketing for Geeks
JUNE 20, 2011
I recently helped a friend broker the sale of his small, bootstrapped company. But one thing they do have is a “channel,&# meaning an established pipeline wherein a product can be pushed (often by salesmen) into customer’s hands. Actually, no. Channels are often measured in the billions of dollars.
A Smart Bear: Startups and Marketing for Geeks
APRIL 25, 2011
None of their customers used Macs, so they didn’t think Macs were important, but then it turns out the main investor is keen on seeing the demo on a Mac, and when they tried it, it didn’t work. One day I got a call from some poor schleps I didn’t want to help. Should we take on those clients?
A Smart Bear: Startups and Marketing for Geeks
OCTOBER 11, 2010
We're going to use an affiliate program so our customers sell it for us.". WhenBusy is a bootstrapped startup that lets people schedule meetings with you in currently-available time-slots without you having to share your calendar [disclosure: I'm an advisor]. some would be ready to become paying customers. Frightening honesty.
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