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How to Build a Successful Subscription Business Model

Up and Running

Gartner predicted that “By 2020, all new entrants and 80% of historical vendors will offer subscription-based business models.” Everything from software, to digital goods, eCommerce packages, and even newsletter based subscription boxes. Why implement a subscription service?

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Conversion, retention and churn benchmarks

VC Cafe

They encompass the effectiveness of marketing (the startup’s ability to reach and resonate with target customers) and stickiness (the product’s ability to deliver value to customers over time). In this post, we’ll take a closer look at the benchmarks on conversion, retention and churn for the key business models.

Retention 109
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This Is Why You Should Start A Subscription Box Business

YoungUpstarts

Subscription business models have been around for a pretty long time, but thanks to modern technology, this model has evolved from milk or newspapers delivery to a versatile eCommerce experience. Subscription business brings recurring revenue. It is a bootstrappable model. Conclusion. Organic food. Eco products.

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Product Design for SaaS Startups: Best Practices and Examples

ReadWriteStart

I’ll start by taking you to the world of Startup X, a passionate team of entrepreneurs who believed they had the next big thing in the world of software as a service (SaaS). The product design team helped them identify their users’ pain points and redesign the product to provide a more seamless customer experience.

Design 105
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When Customers Make You Smarter

Steve Blank

We talk a lot about Customer Development, but there’s nothing like seeing it in action to understand its power. Here’s what happened when an extraordinary Digital Health team gained several critical insights about their business model. The class has talked to ~2,200 customers to date. A Five-sided Market.

Customer 323
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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

Growth hacking is a practice that aims to acquire as many customers as possible while spending as little money as possible. The faster this process can be repeated, the more likely they’ll find scalable, repeatable ways to grow the business.”. Rather than run marketing campaigns to pull customers away from its rival, it experimented.

Retention 113
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Twitter Link Roundup #199 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

Empower Your Small Business: 4 keys to success, 2014 trends, content marketing – crowdspring.co/19PV71E. Let customers smell more, and you’ll sell more - crowdspring.co/1bHjVfO. Study Finds Small Businesses Waste 25 Percent Of Their PPC Budgets - crowdspring.co/GNk8Aa. ” – crowdspring.co/19fkE20. crowdspring.co/19IC5KK.