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Account-Based Marketing vs. Lead Generation: Which is Right for You?

ConversionXL

Account-based marketing (ABM) and lead generation both offer a way to do this. Done right, both can help attract the kind of high-quality leads that become long-term customers and advocates. Templafy generated 475% ROI with lead generation. Lead generation gets people through the door.

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Can Too Much Bootstrapping Be Bad For Business?

YoungUpstarts

Looking at the startup scene through the lens of TechCrunch or VentureBeat, one may not be faulted for assuming that securing VC capital is the default way to raise a business. A major chunk of businesses are built the traditional way – either through capital infused by the founders or through bank loans.

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Snyk: How Freemium Can Help Your Start-up Grow from Series A to $2.6B in 30 Months

Cracking the Code

Snyk was founded with the mission to help developers make their code secure, providing a platform to automatically assess and remediate open source vulnerabilities. The company’s success has been largely driven by its developer-led freemium model, going from Series A funding to a valuation of $2.6B in just 30 months.

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25 Entrepreneurs Explain How They Came Up With Their Business Names

Hearpreneur

Otherwise, it’s uniqueness stood out on its own and it generated curiosity. Attracting someone from the start can save money on ads, lead generation, and marketing in the future. Our business name was inspired by our flagship product as well as the available domain names at the time we started our business.

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Smartphone Location Tracking Apps Next Wave Is B2B

Startup Professionals Musings

Entrepreneurs need to look more broadly into the business-to-business (B2B) space for more lucrative opportunities. Segments that come to mind include product tracking, navigation, safety, security, local business search, and payments. Inexpensive lead generation. See who is checking into your business.

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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

Small investment firms often have interns and entrepreneurs in residence passing through, each of which is a security risk. See Bessemer Venture Partners’ A comprehensive guide to security for startups. MandateWire and FinSearches provide leads on limited partners with new mandates which might fit your fund. 2) Market .

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Location-Based Services in B2B Offer Better Return

Startup Professionals Musings

Segments mentioned include product tracking, navigation, safety, security, local business search, and payments. As outlined a while back by Adam Holden-Bache on Social Media B2B , I’m convinced that business-to-business has more money and more untapped opportunities, along the following lines: Strategic partnerships.

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