California Cost Engineer Vertical 
Steve Blank
MAY 28, 2009
Steve,&# he said, “you’re missing the most interesting part of vertical markets. Customer/Market Risk Versus Invention Risk One day I was having lunch with a VC sharing what I learned from my students. Customer/Market Risk Versus Invention Risk One day I was having lunch with a VC sharing what I learned from my students.
Gregg Fraley, Author of Jack's Notebook
FEBRUARY 13, 2013
She’s also a professor at the University of Cincinnati in their Engineering department. Steve Jobs once challenged Obama to find him 30,000 engineers so he could build a plant in California. It wasn’t like we were packaging software we were producing the highest performing vertical axis wind turbine.
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Steve Blank
NOVEMBER 2, 2009
In times when venture capital is hard to get, investors extract high costs for failure (down-rounds, cram downs , new management teams, shut down the company.) Sales people cost money, and when they’re not bringing in revenue, their wandering in the woods is time consuming, cash-draining and demoralizing. Who recommends a sale?
Steve Blank
APRIL 20, 2009
By the late 1930′s when HP started, a small group (measured in hundreds) of engineers who made radio tubes were building the valleys’ ecosystem for electronics manufacturing, product engineering and technology management. And these microwave engineers were working at startups – not large companies.
The Startup Magazine
APRIL 9, 2020
California has been a national leader in codes that protect building occupants from seismic events, but there is a great deal of work remaining to be done. Pedram Zohrevand , an engineering consultant, explains the ways in which builders and property owners can increase their structures’ earthquake safety.
Steve Blank
APRIL 10, 2009
One of the things he mentioned was that when it came to decision-making he still tended to think and act like an engineer. Since every situation is unique, there is no perfect solution to any engineering, customer or competitor problem, and you shouldn’t agonize over trying to find one. The same is true in your company.
Steve Blank
NOVEMBER 30, 2009
As the engineers were busy rearchitecting the original Stanford MIPS chip into a commercial product, one of my jobs was to find out what features customers wanted. On the other hand, the Motorola 68000 microprocessor (used in the Sun and Apollo engineering workstations) and the IBM 360/370 mainframes were big-endian. What a great idea.
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