Steve Blank

APRIL 30, 2009

SuperMac sold our graphic boards for the Macintosh through multiple distribution channels: direct sales to major accounts, national chains, independent rep firms, etc. But the computer retail channel was a large part of our sales. Standing in the aisles we collectively got a sinking feeling.

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Sales Silicon Valley RSS Las Vegas 120

Steve Blank

MARCH 25, 2009

Was SuperMac attempting to introduce radically new products and create a new market ? Was the company attempting to be a low cost provider by introducing cheaper products to an existing market? Was the company attempting to be a low cost provider by introducing cheaper products to an existing market? No, not really.

Silicon Valley 144

Silicon Valley Marketing RSS California 144

Steve Blank

OCTOBER 5, 2009

I had last been in Chapel Hill on a winter’s day in 1986, traveling with the VP of Sales of our new supercomputer startup, Ardent. It was the best of times, it was the worst of times Ardent would be my third technology company as a VP of Marketing (Convergent Technologies and MIPS Computers were the other two.)

North Carolina 126

North Carolina Silicon Valley Fractional VPE Part-Time VPE 126

Mike Michalowicz

FEBRUARY 28, 2018

His practice, Complete Family Vision Care Optometry, is in San Diego, California. Dr. Neufeld’s advice to compete with the increasing outside pressures on the industry is to constantly evolve with the market and innovate in your practice. Tip 4: Consider Specialty Marketing | Nancy Rausman. Learn more here: [link].

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San Diego Technical Review California Retention 111

crowdSPRING Blog

SEPTEMBER 14, 2012

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! Small Business and Startups: The True “Lean” Movement – [link]. Small Business and Startups: The True “Lean” Movement – [link].

Social Media 92

Social Media Small Business Design Media 92

Steve Blank

APRIL 21, 2011

The Stanford Lean LaunchPad class was an experiment with a new model of teaching startup entrepreneurship. This week they were testing their hypotheses about the sales “Channel” – how a company delivers its value proposition (i.e. Veritas estimated that their new total available market was 13 million city street lights in the U.S.,

Channel 221

Channel Artificial Inteligence San Francisco Business Model 221

Steve Blank

JUNE 25, 2009

Twenty eight years ago I was the bright, young, eager product marketing manager called out to the field to support sales by explaining the technical details of Convergent Technologies products to potential customers. They looked at their watches, gave our sales guy a quizzical look and left.

Technology 139

Technology Silicon Valley Fractional VPE Part-Time VPE 139

Steve Blank

NOVEMBER 16, 2009

And without revenue how do we know if we achieved product/market fit to exit Customer Validation?” However the Customer Development Model and the Lean Startup work equally well for startups on the web. Yet some startups such as Biotech don’t have market risk, instead they are dominated by technical risk.

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Customer Development Web Developer Customer 223

Startup Lessons Learned

JULY 25, 2013

The Lean Startup methodology has its roots in the tech sector, where companies need to iterate quickly in order to survive. In fact, at last year’s Lean Startup conference we had speakers from a number other sectors, including government, transportation, education and public health. The FDA hosts Innovation Pathway 2.0,

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Lean Ghana Startup Government 167

Steve Blank

APRIL 9, 2009

At the same time we were educating the press , we began to educate our own marketing department about what exactly we were supposed to be doing inside the company. During the first few weeks I asked each of my department heads what they did for marketing and the company. Titles are not the same as what your job is. This is a big idea.

Silicon Valley 263

Silicon Valley Technical Review RSS PR 263

Steve Blank

DECEMBER 7, 2009

I was out and about in Silicon Valley doing what I would now call Customer Discovery trying to understand how marketing departments in large corporations worked. I remember presenting our ideas for Marketing Automation to one VP of Marketing in a large Silicon Valley company. Are These Your Slides?

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Silicon Valley Non-disclosure Agreement NDA Startup 232

Hearpreneur

JUNE 4, 2021

After doing some market research, I realized that there was a market for the handcrafted greeting cards that I make, and in September 2019, MsCraftprincess Designs was formed. I got my start when I was young—as an eBay Powerseller—and I eventually moved on to building a thriving marketing agency. Photo Credit: Daniel Javor.

Entrepreneur 136

Entrepreneur B2B Database Technical Review 136

Steve Blank

FEBRUARY 23, 2009

The same issues arose time and again: big company management styles versus entrepreneurs wanting to shoot from the hip, founders versus professional managers, engineering versus marketing, marketing versus sales, missed schedule issues, sales missing the plan, running out of money, raising new money.

Silicon Valley 126

Silicon Valley RSS Venture Capital Customer Development 126

Steve Blank

JULY 30, 2009

As the (very junior) product marketing manager I got a call from our local salesman that someone at Apple wanted more technical information than just the spec sheets about our new (not yet shipping) chip. I vividly remember the sales guy saying, “It’s only some kid in field service. What happened?

Silicon Valley 133

Silicon Valley RSS California Customer Development 133

Steve Blank

APRIL 2, 2009

We had thought really hard about “ market type ” and decided to reposition the company from a technology provider to a solutions provider. Over the years marketers have found that using numbers to compare yourself to other products works well. Now as VP of Marketing, I could have sat back and let my PR agency handle the press.

Silicon Valley 124

Silicon Valley Technical Review RSS Software Review 124

Duct Tape Marketing

OCTOBER 5, 2022

How To Use Immersion To Create Amazing Experiences written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Dr. Paul J. In this episode of the Duct Tape Marketing Podcast , I interview Dr. Paul J. Take The Marketing Assessment: Take the Assessment. Like this show? Duct Tape Transcript.

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Framework Technical Review Software Review Naming 78

Steve Blank

SEPTEMBER 24, 2009

Pattern Recognition One of the great things about being an entrepreneur is that you are constantly running a pattern recognition algorithm against a continual collection of customer and market data. For me this was one of the joys of entrepreneurship – constant learning and new insights.

Customer 201

Customer Silicon Valley RSS California 201

Both Sides of the Table

NOVEMBER 1, 2009

Our sales guys were on the front line and heard what they needed to win deals. He decided that our largest customers would be involved in the setting of our priority lists (we did some of this internally in the early years but we saw it mostly as a sales process). The Outside In organization had a one-way flow.

Customer 280

Customer Technical Review Software Review Mexico 280

Steve Blank

NOVEMBER 2, 2009

For those of you who have been following the discussion, a Lean Startup is Eric Ries ’s description of the intersection of Customer Development , Agile Development and if available, open platforms and open source. Over its lifetime a Lean Startup may spend less money than a traditional startup.

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Lean Silicon Valley Startup RSS 250

Steve Blank

JULY 27, 2009

Our small training department had been without a manager for months and finding a replacement didn’t seem to be high on the VP of Sales list. I walked into the VP of Sales’ office and with my knees trembling, I politely asked for the job. What’s Marketing? For entrepreneurs good things come to those who ask.

Silicon Valley 120

Silicon Valley RSS Technical Review California 120

Steve Blank

SEPTEMBER 14, 2009

To do this they have to accomplish five things; 1) get deal flow – via networking and legwork, they identify likely industries, companies and teams with the potential for rapid growth (less than 10 years), 2) evaluate those companies and teams on the basis of technology, market opportunity, and team.

Silicon Valley 223

Silicon Valley IPO Technical Review Venture Capital 223

Steve Blank

MAY 22, 2009

If you’re in markets that still exhibit at them (semiconductors, communications, enterprise software, etc.,) ———— T o: Marketing Department From: Steve Subject: Going to Trade Shows Like it Matters Generating Leads Ownership If your company is going to a show to generate leads, then sales owns the show. .

Silicon Valley 129

Silicon Valley RSS California Customer Development 129

Steve Blank

JUNE 6, 2016

He is a senior advisor to several multinational corporations and a recognized thought leader on corporate innovation, big data, cloud computing, and digital marketing platforms. You need to be able to understand how to take advantage of the market you’re operating in, including how to take advantage of corporations. .

Silicon Valley 120

Silicon Valley Entrepreneur Fractional CTO Analytics 120

Steve Blank

MAY 11, 2009

This is the first way to get video into a computer, we’re going to sell and market this board like there’s no tomorrow. We had seen the reactions of people playing with the prototypes in our lab and when we demo’d it to our sales force. That’s every marketeers excuse for putting their kids in an ad.)

Video 168

Video Silicon Valley RSS California 168

Steve Blank

JUNE 4, 2012

As the morning fog burns off the California coast, I am working with Steve Blank, preparing for the Lean LaunchPad Faculty Development Program we are running this August at U.C. So he had adopted Steve’s Lean LaunchPad class and was using The Startup Owner’s Manual as his core text. . ———– The 99%.

Silicon Valley 307

Silicon Valley Lean Utah Customer Development 307

Steve Blank

SEPTEMBER 10, 2009

In future posts I’ll describe how Eric Ries and the Lean Startup concept provided the equivalent model for product development activities inside the building and neatly integrates customer and agile development. They never understood Market Type. Why does Market Type matter?

Customer Development 203

Customer Development Developer Customer Silicon Valley 203

Steve Blank

JUNE 8, 2009

In the last three posts, we drew the relationship of market risk and invention risk with vertical markets and pointed out verticals where customer development would be useful. Ultimately you want to see if you can find customers and a market for the product as specified – as early as possible. Innovation – Business Model?

Vertical 123

Vertical Silicon Valley RSS Marketing 123

Steve Blank

SEPTEMBER 3, 2009

This post describes how the traditional product development model distorts startup sales, marketing and business development. Finally, I’ll write about how Eric Ries and the Lean Startup concept provided the equivalent model for product development activities inside the building and neatly integrates customer and agile development.

Customer Development 220

Customer Development Developer Customer Silicon Valley 220

Hearpreneur

JUNE 30, 2017

I had to have them but I could only find them for sale from the wholesale that made them, so I had to buy 12 pairs. We always have over 7000 shoes in stock, 3000 dresses and 5000 swimsuits most of them for sale for under $30. . Even American Apparel is rumored to be leaving California when their lease is up.

Lean 48

Lean China California Entrepreneur 48

Austin Startup

FEBRUARY 1, 2018

Is it an exciting challenge to create and study information about markets, industry trends, competitive movements, user sentiment; and to evaluate that information, and to find within it the answers about what a fast-growing and fast-developing company should do next? Are you passionate about creating great user experiences within a product?

Management 85

Management Product Technical Review Software Review 85

Steve Blank

MAY 1, 2009

If you’ve never seen Eric’s Lean Startup presentation, take a few minutes to at least watch his part. If you’ve never seen Eric’s Lean Startup presentation, take a few minutes to at least watch his part. « Market By Numbers - Brant Cooper , on May 5, 2009 at 3:55 pm Said: [.]

Customer Development 142

Customer Development Developer Silicon Valley Customer 142

Steve Blank

AUGUST 27, 2009

This series of posts is a brief explanation of how we’ve evolved from Product Development to Customer Development to the Lean Startup. Ironically, the model is a good fit when launching a new product into an existing , well-defined market where the basis of competition is understood, and its customers are known.

Silicon Valley 263

Silicon Valley Product Startup Product Development 263

The Startup Magazine

MARCH 10, 2021

We see it everywhere, from sales figures to side effects on prescriptions, to chances we will win the lottery. Governments use statistics in order to help them make decisions, they also use social science for research into communities, and this also leans heavily on statistics. Market research organizations. Trading and finance.

North Carolina 90

North Carolina San Jose Government Raleigh 90

Steve Blank

SEPTEMBER 17, 2009

In future posts I’ll describe how Eric Ries and the Lean Startup concept provide the equivalent model for product development activities inside the building and neatly integrates customer and agile development. As a result different market types modify what you do in in each step of Customer Development.

Customer Development 246

Customer Development Developer Customer Silicon Valley 246

Steve Blank

NOVEMBER 19, 2009

However, in catching up with the VP of Sales of Ardent last night, I was reminded one of the few times I did return for closure. In my career I’ve been involved with lots of sales deals, and for some reason losing this was the one deal I never forgot. It was for sale on Ebay. I liked to fail fast, move on, and not look back.

Silicon Valley 191

Silicon Valley San Diego RSS California 191

Steve Blank

APRIL 28, 2011

The Stanford Lean LaunchPad class was an experiment in a new model of teaching startup entrepreneurship. Is it a multi-sided market, and if so who’s the user versus who’s the payer. Filed under: Business Model versus Business Plan , Lean LaunchPad , Teaching. With one week and one more updates to go, this post is part seven.

Revenue 219

Revenue West Virginia Oklahoma Oklahoma City 219

Steve Blank

MAY 21, 2009

If you’re in markets that still exhibit at them (semiconductors, communications, enterprise software, medical devices, etc.,) As the company gets larger and a large professional sales organization kicks in, its second priority is to generate qualified leads. you know they’re expensive in time, dollars and resources.

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Silicon Valley RSS California Customer Development 185