ConversionXL

JANUARY 18, 2022

It helps them audit existing content portfolios (blog posts, landing pages, etc.) Marketing: Which channels are they active on? If your goal is to create a movement behind your brand, then all your content marketing efforts and brand marketing campaigns should be behind that purpose. Messaging: What language do they use?

Marketing 109

Marketing Social Media Non-Compete Audience 109

ConversionXL

MARCH 19, 2020

When it comes to identifying what has changed, Labay continues: I’d think the first stop is analytics—who dropped off, what channels, who remained, etc., Use that intelligence to inform product portfolio and investment choices.”. What does a thoughtful campaign look like? but polls and surveys are obvious choices, too.

Marketing 121

Marketing Campaign Non-Compete Lean 121

ReadWriteStart

JULY 18, 2011

Years later Clavier's name now comes up all the time when one of his portfolio companies finds success; his exits include Mint, Tapulous, and UserPlane, other investments include Mashery (a ReadWriteWeb sponsor), Rapleaf, Fitbit, bitly, GroupOn, Twitter and many more. For 10 years there have been no gazelles to take down.

Investment Bankers 153

Investment Bankers Technical Review Cofounder Due Diligence 153

Up and Running

SEPTEMBER 10, 2014

Moreover, only 13% of these successful campaigns raised over $20k. Taking a campaign online and encouraging non-accredited investors to use a crowdfunding platform is a great way to show their support, manage the volume, and market your business. They will typically ask a question about your business and the conversation begins!

Angel Investor 159

Angel Investor Technical Review Software Review Accredited Investor 159

Occam's Razor

JULY 24, 2018

Some metrics apply across all channels, like Awareness, Consideration and Purchase Intent. Analyzing these metrics not only fundamentally changes marketing strategy (think tens of millions of dollars for large companies); their insights can change your company’s product portfolio, your customer engagement strategies and much more.

Analytics 93

Analytics Framework Metrics Algorithm 93

Occam's Razor

SEPTEMBER 29, 2009

One of the ultimate excuses for not measuring impact of Marketing campaigns is: "Oh, that's just a branding campaign." Before we go any further I must clarify that I love branding campaigns just as much as the next guy. I love campaigns that Visa runs. are you doing the "branding campaign"?

Campaign 128

Campaign Analytics Metrics Search 128

Occam's Razor

OCTOBER 21, 2013

A lot of the keywords I used to add to my campaigns came from the long, long tail I saw in my organic search data (I would take the best performers there and use PPC to get more traffic) and from competitive intelligence research. No keyword-level conversion analysis. These changes impact my AdWords spend sub-optimally.

Search 154

Search SEO Analytics Engineer 154

www.forentrepreneurs.com

FEBRUARY 2, 2010

However, for the trials that they did receive they were successful at converting them to closed deals at the expected conversion rate. Peeling back another layer, they will tell you that the number of trials is equal to the visitors to the site x the conversion rate of those visitors to trials. Bookings is the pre-cursor to Revenue.

Metrics 55

Metrics Design Entrepreneur Startup 55

View from Seed

FEBRUARY 27, 2019

Recently, I’ve been working with a few of our portfolio companies to help them think about how to recruit and interview their first analytics hire. Of course, Analytics and Finance are never cleanly separated and these two teams usually collaborate closely (especially when it comes to forecasting/budgeting).

Analytics 149

Analytics Hiring SQL Forecast 149

Occam's Razor

MARCH 30, 2017

Broadly speaking it is important to internalize that humans are going to get out of the campaign business (campaign management, content, offers, manual spreadsheet massaging, handful of keywords/pages/whatever focus, etc.). Most manual touch (even with a tool) search campaigns take into account three or four signals.

Artificial Inteligence 60

Artificial Inteligence Analytics Marketing Campaign 60

Occam's Razor

JULY 1, 2008

There is perhaps no challenge greater than tracking offline impact of your online presence (campaigns or other activity). conversion rate (average as reported by shop.org) and you are dutifully reporting our revenue of $1 million as a result. Your hair is thinning from repeatedly trying to get funding for online campaigns.

Analytics 116

Analytics Conversion Campaign Redemption 116

Occam's Razor

JULY 18, 2011

Email remains an immensely credible and profitable channel, with an immense reach to boot. To not have it as an active part of your marketing portfolio is sub-optimal. Analyzing email campaigns requires three important insights: 1. Your campaign data. Your company cross-channel outcomes data. Your website data.

Metrics 137

Metrics Campaign Email Marketing 137

Occam's Razor

SEPTEMBER 19, 2011

With a plethora of digital media channels at our disposal and new ones on the way every day(!), How do you figure out which channels to invest in more and which to kill? Oh, and the killer question… if you invest in multiple channels, how much incrementality does each channel bring to your bottom-line? The people.

.Net 119

.Net Campaign Analytics Channel 119

Brandanew

JULY 9, 2015

While Content Marketing can directly lead to that, many prioritize it lower than working say on improving the product or say, running campaigns that give short-term or immediate results. The easiest way to understand whether or not you have found the right experts is to check their portfolio of work. Image source: Flickr.

Marketing 100

Marketing SEO Metrics Agile 100

Duct Tape Marketing

APRIL 14, 2022

They can keep doubling down on advertising with the digital goliaths of today or begin to diversify and invest in other marketing channels, with an eye toward the future. What makes it scalable and more of a marketing channel is that it's managed using software. John Jantsch (05:42): Is, is as opposed to just another channel.

Marketing 90

Marketing Affiliate Channel Software Review 90

David Teten

DECEMBER 3, 2019

However, in private markets, there is more room to optimize across all 11 steps of the investing process: firm management , marketing, fundraising , origination , manage relationships, due diligence, negotiation, monitoring, portfolio acceleration , reporting, and. 3) Raise capital.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Occam's Razor

AUGUST 13, 2012

Finally there were questions we can always count on: setting goals and tracking conversions, justifying analytics and wanting to track the absolutely impossible ( why can't I track people across all devices and all websites? ). Web Analytics tools in the market are not the answer (especially across multi-channel and multi-devices).

Analytics 124

Analytics Channel Metrics Web 124

Occam's Razor

APRIL 2, 2012

Multi-Channel Attribution is a red hot topic in our industry, and yet it is so poorly understood. Roll up your sleeves, put a smile on your face, grab a pinch of common sense, a heavy dose of reality and let's go… Three Types of Multi-Channel Attribution Problems. Multi-Channel Attribution. In case you were curious.

Channel 152

Channel Analytics Framework Advertising 152

Both Sides of the Table

MAY 7, 2018

I literally have a Google Sheet for nearly every portfolio company who is in the process of raising a round. Conversely if you’re raising $20 million in a C round then you probably shouldn’t be targeting an $80 million fund because they aren’t likely a good fit. One first-pass qualification is “stage.” No matter how tempting it is.

LP 215

LP San Francisco Minneapolis Partner 215

Occam's Razor

APRIL 13, 2015

Assisted Conversions: Smarter Marketing Impact Attribution. One hidden gem in an ecommerce context is the Path Length report in the Multi-Channel Funnels folder. If they deliver two conversion over multiple visits, it shows visits to conversion one and visits to conversion two.) Take advantage of his hidden gem.

Analytics 60

Analytics Web eCommerce Metrics 60

Occam's Razor

AUGUST 9, 2016

Go to the Reporting section of our Store Demo account, click on Conversions in the left nav, then Ecommerce, and now Overview. Here's the official definition: A value close to 0 indicates that this channel functioned primarily as the final conversion interaction. It is a complete rethink of ecommerce analysis.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

OCTOBER 24, 2016

Step 3: Assisted Conversions. The art and science of allocating optimal amounts of credit to each marketing channel, based on the activity it created, is called attribution analysis. Attribution analysis will help you understand how to value Social Network AND the Direct channel AND Organic Search. Step 3: Assisted Conversions.

Analytics 60

Analytics Metrics Technical Review Channel 60

Occam's Razor

JULY 22, 2013

Identify gaps in our content/engagement/channel strategy on the web, 2. micro-conversion). But it is horrible marketing to do a BUY FROM ME NOW campaign to See stage customers. You might also get asked this question: Wait, don't we have Facebook, Twitter and Google+ channels? You want sales, yes. It is also rude.

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

MARCH 25, 2014

Your primary owned channel is your website, mobile or desktop. Your primary rented channels, at the moment, are your social existences. You are able to contribute content on these channels, you are able to engage with the audience, you are able to control the conversation/your presence a bit. Bonus reading: Rent or Own?

Metrics 155

Metrics Marketing Analytics Channel 155

Occam's Razor

SEPTEMBER 30, 2013

It delivers conversions when I visit your site once and buy something. A final tertiary challenge is that in a world dominated by conversations and social, your static content rarely entices any new conversations. Finally it generates a constant stream of social amplification and social conversations! So fix that.

Analytics 154

Analytics Marketing Social Media Technical Review 154

Duct Tape Marketing

SEPTEMBER 28, 2017

Jake: Yes, so basically the whole concept for the Dream Client campaign came up where I basically read “The Ultimate Sales Machine” by Chet Holmes many years ago. I’ll first of all say before we dive into this topic that the Dream Client campaign is not for everyone. That’s where we were at my agency.

Campaign 41

Campaign Widget Technical Review Conversion 41

Duct Tape Marketing

SEPTEMBER 14, 2022

As you know, we've had many conversations about that. Semrush is your one stop shop for online marketing build, manage, and measure campaigns across all channels, faster and easier. And then we figure that out and we start trying to find ways of adding value and building a portfolio. So Todd, welcome back. So you did it.

Audio 72

Audio Software Review Networking Social Media 72

Occam's Razor

MARCH 23, 2010

In fact smarter than you would be through any other channel on the planet! When it comes to proving which campaigns are better and which numbers to report to the management what will you do? Even with the tools we have, in the state we have them, we can be smart. Don't fall for the FUD. See through the mistruths.

Analytics 118

Analytics Web Metrics Channel 118

Occam's Razor

MAY 20, 2013

Part of the reason is that even if you work for a multi-channel company you are likely in the "web," "interactive," "internet," or "digital" division. Digital advertising and marketing is a key part of ZQI's multi-channel acquisition portfolio. Not too shabby, right? Different, right?

Analytics 139

Analytics Aggregator Channel B2B 139

Occam's Razor

SEPTEMBER 21, 2015

You'll tell them in 40 mins, leaving 20 for conversation. The goal will be to get to the point faster, and move the conversation away from the data to what should be done. I choose YOY Change for my sort (worst to best) as I thought that was the more important thing to drive the conversation. If it is not, trash!

Stock 60

Stock Conversion Matching Audience 60

YoungUpstarts

DECEMBER 7, 2017

I’ll also discuss some of the emotions that can be used to carry out triggered marketing, plus four important steps in building an effective triggered marketing campaign. Building an effective triggered marketing campaign. Track your target audience actions and gather enough feedback to make appropriate adjustments to your campaign.

Marketing 124

Marketing Analytics Campaign Email 124

Occam's Razor

FEBRUARY 7, 2022

Bonus read: Four types of experiments you can run on Facebook: A/B, Holdout, Brand Survey, and Campaign Budget. ). One of the coolest things we’ve done over the last year is to ascertain how to get t rue incremental complete campaign brand lift for our large campaigns. So, why not start at the end of the conversion process?

Analytics 101

Analytics Programming Global Campaign 101

This is going to be BIG.

APRIL 1, 2020

Channels meant for conversion, while cheaper right now, might not work for weeks or even a couple of months. If you’re selling to small businesses, creating channels of content that explain various grant and loan programs would be super helpful—I don’t care if you sell point of sale software for restaurants. What do they need?

Marketing 116

Marketing Channel Video Viral 116

Duct Tape Marketing

JULY 7, 2022

Key Takeaway: A lot of small business owners struggle with charging enough, and that price increase conversation is something many people avoid. So you can at least look at it and go, okay, that gives me the courage to go in and have a conversation with them cuz I'm not making any money. You have no cash flow, you're dead.

Customer 87

Customer B2B Framework Sales 87

Occam's Razor

NOVEMBER 15, 2010

It's as if they have never seen a report with Visits & Conversions before. At the very minimum your notepad should contain answers to these two questions: What is the macro-conversion? What are two or three micro-conversions? What to look for: I am really looking for a balanced portfolio of traffic sources.

Web 139

Web Analytics eCommerce Campaign 139

Occam's Razor

DECEMBER 12, 2011

I am going to attempt to significantly simply your life by recommending the critical few metrics you should use to analyze performance of your digital marketing campaigns and website. So extract the # of conversions, import into Excel, add a column for Cost, do the math, sing or weep (based on what the data says!:)). Where is it?

Metrics 151

Metrics Web Analytics CPA 151

Occam's Razor

FEBRUARY 28, 2017

In this case this was technically a micro-outcome in this case (conversion is offline). This is real, from last week: " Our 2017 goal is to reduce the cost of your display campaigns by 20%. " Here’s one metric you might have heard of that relies on 3rd party cookies: View-Thru Conversions. Conversion Rate.

Metrics 60

Metrics Analytics Acquisition Naming 60