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Ecommerce: How to Survive its Troughs

ReadWriteStart

For most online vendors, this new revenue model was a significant change in the way brands set advertising campaigns. Tech companies realized it’s easier to host an ecommerce website than open a shop and pay for the warehouse as well. You have your business venture ready, you’ve bought the domain and hosting, and prepared to be famous.

eCommerce 152
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5 myths about the marketplace that mobile strategies busted

The Next Web

In the era of mobile, social, and the sharing economy, we’re seeing the emergence of next-gen mobile-enabled marketplaces in every ecommerce category, from fashion ( Poshmark ), to health ( Brighter and HealthTap ), lodging ( Airbnb and HotelTonight ), transportation ( Uber and Lyft ), and real estate ( Zillow ).

Mobile 136
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How to Measure Small Business Website Performance

Up and Running

Use a third-party tool and embed the URL Use a top-notch hosting provider Add WordPress themes that are lightweight over one that has too many features. Mobile-first. Check if your website is mobile-responsive. Google has stated that it will index the mobile versions of a website first and then the desktop version.

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Segmentation vs. Personalization — Differences and How to Use Both

Up and Running

The majority of shoppers—across multi-channel, online experiences —noticing a change in the way they shop due to retailers understanding and interpreting their data. Segmentation is a strategy best utilized in the early stages of a marketing campaign or life of your business. When to use it. When to use it.

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How Boards Need to Evolve Over Time

Both Sides of the Table

If you want to know more about them and why they grew so rapidly I’ve written about them here ( online / offline mobile ad integration ) & here ( the most obvious mobile phone ad unit ). how much energy to put into channel partners vs. direct sales. how much energy to put into channel partners vs. direct sales.

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5 Ways to Use Tech to Improve Customer Satisfaction

Women Entrepreneurs Can

Leverage Mobile Apps. Outsourcing the whole app development is common practice today and enables entrepreneurs without coding knowledge to create an additional channel for communicating with their customers. If it is unavailable on the mobile app as well, you will get a notification when it gets restocked.

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The Ultimate Guide for Starting and Running a Business at Home

Up and Running

Landline phone or mobile phone ( VoIP if you’re doing a lot of international business). You’re basically looking to establish multiple avenues of communication with customers through digital and traditional channels. Come up with a compelling social media campaign to build brand awareness (a competition perhaps, or a giveaway).