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This Week in VC with Dana Settle of Greycroft Partners

Both Sides of the Table

Our guest this week on #TWiVC was Dana Settle , partner at Greycroft Partners , a venture capital firm with offices in New York and Los Angeles. Current round: $35mm in Series C (extension of Series B at higher valuation) from General Atlantic, Matrix Partners. Note that I’m not defining who numbers 1,2 are.

Partner 240
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How to Craft a Digital Advertising Strategy that Combats Rising Costs and Captures New Customers

ConversionXL

If your business has a five- or six-figure digital advertising budget, you can put more money behind campaigns. It will also ensure you’re not “spraying and praying” with campaigns—and you’re not wasting your budget. The concept of content advertising is a relatively new one. How many of them are likely to buy?

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Retail Reimagined: 9 Trends for the Future of Physical Retail

ConversionXL

Having an online presence alongside a physical store alone isn’t enough: your channels need to work together to build a holistic experience. Omnichannel retailing is a fully-integrated approach to commerce, providing shoppers a unified experience across all channels or touchpoints. Brian Berger. A focus on local.

eCommerce 155
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How Boards Need to Evolve Over Time

Both Sides of the Table

The functions of an early-stage board are pretty obvious and well understood: Providing introductions to customers, biz dev partners, recruits, the press, other investors, etc. Offering a sparring-partner function on strategic decisions. how much energy to put into channel partners vs. direct sales. Mentorship.

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Don’t go on a phishing trip!

Berkonomics

You certainly have seen some form of this social engineering – where criminals pretend to be an organization or individual such as the IRS, a creditor, partner, CEO/CFO or other key executive. According to a recent lawsuit filed by a New York U.S. The goal is to “phish” a person into taking actions they shouldn’t.

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The Benefits of Hiring A Virtual Assistant For Your Business Growth

Duct Tape Marketing

Previously, Rob was the founder and publisher of The New York Enterprise Report, a media company that served small and midsize businesses. Recent, an episode featured Max Novak, the founder of Nova Cast, where he talked all about how podcast booking campaigns create value For listeners and for brands. And he said, I'm in.

Hiring 64
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The Branding Evolution: When To Invest In Developing Your Brand And When To Tackle A Rebrand

YoungUpstarts

Budget can be spent on external partners and agencies or on hiring directly within the company to design the brand. Or you describe your company differently in every campaign. Their original logo of a Buddha in a headset, “The Mentor,” was kitschy and unique, but difficult to scale and use across various channels.

Developer 182