Startup Professionals Musings

FEBRUARY 18, 2016

Then companies can determine promotional effectiveness by narrowly defined customer segments, by location, or by delivery channel. Customer retention with churn modeling. Every business wants to predict which customers are about to leave, and for what reasons, so they can target their retention efforts. Movie recommendations.

Analytics 120

Analytics Retention Social Media Campaign 120

ConversionXL

OCTOBER 14, 2021

Are your campaigns driving conversions? Similarly, understanding that awareness is growing across the industry might prompt AirHelp to team up with a similar company (a non-competitor, but a relevant industry leader) to launch a dual campaign. Brand tracking is how you measure if those efforts are paying off. Take Tesla.

Metrics 157

Metrics Marketing Campaign Audience 157

Duct Tape Marketing

AUGUST 4, 2022

If you’re thinking about social media as the destination for your marketing campaigns, you’re already doing it wrong. 7:44] How do you engrain this idea of conversations not campaigns into your social media team members? [9:46] Is this, I, this notion of thinking conversations, not campaigns. They’re starved for connection.

Social Media 89

Social Media Conversion Media Artificial Inteligence 89

Hearpreneur

JANUARY 23, 2022

While they may all be lucrative, in 2022, I'd like to leverage our internal analytics to better determine which channels we should divest from so that we can reinvest in more successful sales channels that bring in high-value customers and partners. Thanks to Adam Wood, Revenue Geeks ! #10- 10- Rethink ‘Manic Mondays’.

Entrepreneur 128

Entrepreneur Revenue Channel Technical Review 128

ConversionXL

JUNE 19, 2019

Use product lifecycle marketing to map campaigns to the stage of your product. Key Messaging: define the core messages and unique value proposition that you’ll communicate across every asset and channel. Create Assets: align your assets and channels to the stage of the buyer’s journey. Launch: set the campaign live.

Agile 90

Agile Analytics Algorithm Software Review 90

Austin Startup

MARCH 26, 2019

Don’t be afraid to try completely new campaigns with different brand language and color schemes. They will be your best friend when things go unexpectedly wrong with the channel or when something breaks. More mature DTC brands are finding success with a broad range of marketing channels?—?paid And something always breaks.)

Technical Review 49

Technical Review Software Review China Acquisition 49

Hearpreneur

FEBRUARY 13, 2022

Omni-channel messaging will become even more crucial as more organizations adopt this strategy, especially during a pandemic. Experiential marketing campaigns, such as live streaming of events, may attract a big audience to a business. Fifth, software systems can now develop ad campaigns for new listings automatically.

Artificial Inteligence 106

Artificial Inteligence Software Review Technical Review Entrepreneur 106

ConversionXL

OCTOBER 4, 2018

That knowledge gap hampers efforts to staff and stock the stadium appropriately. which marketing campaigns, channels, touches, behaviors, and demographics are contributing to a business outcome, a form of “machine learning–based attribution.”. Slow adoption but soaring interest. customer churn.

Analytics 131

Analytics Algorithm Artificial Inteligence Campaign 131

abovethecrowd.com

JUNE 2, 2021

Paypal famously offered customers $5 to invite a friend, who would then also get $5 as part of a highly successful viral marketing campaign (they actually started at $20, and then reduced it to $10 and then ended at $5). Would that help retention and NPS (Net Promote Score)? Would they be loyal? Damn straight it would.

IPO 82

IPO Customer Matching Silicon Valley 82

ConversionXL

AUGUST 12, 2016

However it comes with it’s own set of challenges, like retention and churn. Because pumping hard-earned money into a marketing channel with negative returns will kill your SaaS. The marketing team came up with a clever ad (far too clever, by the way) and it featured a good looking, stock-photo-ish guy. Image Source.

Software Review 48

Software Review Metrics Revenue Acquisition 48

ConversionXL

NOVEMBER 13, 2015

In Ancient Greece, public speaking was the main channel for political debate and decision-making, legal decision-making, and even philosophical discussion. Since these theories and processes were created when public speaking was the popular channel, remembering your speech without a reference point was vital. Memory Retention.

Greece 48

Greece PPC Audience Retention 48

ConversionXL

JULY 11, 2016

Compared to earlier tv-branding campaigns today, memory allocation is scattered across multiple devices and activities at a time. Report tangibly and make content marketing comparable to direct marketing channels. All PPC channels will work for you if you stop using brute force. Retarget and measure! Need Keywords?

PPC 48

PPC Analytics Video Non-Compete 48

Occam's Razor

MAY 2, 2017

For example, your company is shifting aggressively into leveraging Machine-Learning in your marketing strategies and hence have made a shift to Smart Display Campaigns a huge priority. There are multiple points of value from the Trailheads program (lower support costs, higher retention, faster time to value for clients etc.)

Metrics 141

Metrics Acquisition eCommerce Analytics 141

www.vccafe.com

MARCH 11, 2013

Campaign Monitor. web analytics measure marketing campaigns. SEO and campaign management tool. customer retention, churn reduction, lifetime value. Campaigner - email marketing suite. Campaign Monitor â?? London Stock Exchange. Preferred Stock Purchase Agreement. Login System. Crowdfactory.

Software Review 53

Software Review Technical Review Startup 53

maplebutter.com

JANUARY 8, 2013

Product/Metrics (70%/30% time) * Get your product activation (sign-up + meaningful action) to 60% * then, Get your product retention to 20% weekly. I just launched a small online retail business last week, and feel a bit lost about marketing ideas and how to get the most out of social media channels. It all depends on where you’re at.

Technical Review 44

Technical Review Startup Cofounder Software Review 44

Occam's Razor

FEBRUARY 28, 2017

Company did recover, their stock is doing fine. It also has massively delicious implications in your data, acquisition and retention strategies (ignoring the sweet, heavenly, implications on your customers). This is real, from last week: " Our 2017 goal is to reduce the cost of your display campaigns by 20%. "

Metrics 60

Metrics Analytics Acquisition Naming 60

Occam's Razor

NOVEMBER 15, 2010

No company in the Milky Way has succeeded without having a balanced portfolio of acquisition channels (fancy word for source of traffic). Search, Referring Sites, Direct, Campaigns. If the web analytics tool is implemented right these are all your existing customers or people from offline campaigns. 10% Campaigns.

Web 139

Web Analytics eCommerce Campaign 139