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CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

Real conversations with good people. Gavin Braman, Co-Founder @ Drifting Creatives. Just like Peep, other marketers from hypergrown products, such as David Cancel (founder at Drift) argue that product-based differentiation is vanishing. Andrei Faji, Engagement Marketing @ PandaDoc. Great talks. Sooo many delicious tacos!

B2B 94
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Using Cohort Analysis for Conversion Optimization

ConversionXL

Some things cohorts can answer: How did customers who came in from the Christmas campaign behave differently than those at other times of the year? Customers that converted in the last year that came in through a bottom-of-the-funnel marketing campaign. Did one group see one marketing message that the other didn’t? Expansion Potential.

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The Rise of AI in Advertising

Duct Tape Marketing

He co-authored The Ultimate Guide to Google Ads , now in its sixth edition, which is the world’s best-selling book on Google Ads, with over 130,000 copies sold. 20:15] How do you tie conversion rate optimization to your ad spend? [21:49] Mike also co-authored The Ultimate Guide to Google Ads. Like this show?

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What Does a Demand Generation Manager Do? (And How to Become One)

ConversionXL

The role of a demand generation manager (DGM) is to manage the team and the campaigns that create awareness and interest. Marketers raise brand awareness to capture leads that are handed to sales teams to convert into customers. DGMs see that demand is maintained throughout the sales cycle.

Demand 95
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6 Useful Tips To Maximize Your eCommerce Sales During Christmas

Brandanew

Some products have a strong seasonal surge around the holiday season, and you need to be aware of your sales cycles. You can increase your online sales at Christmas by planning: Offers, promotions & sales. Push up your social media advertising & PPC campaigns. Create special campaigns for each segment.

eCommerce 100
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Effective Ways To Differentiate And Scale Your Business

Duct Tape Marketing

Debbie is the co-founder and CEO of Senior Living SMART, a full-service marketing agency focused exclusively on the senior housing and care industry. In fact, a recent episode, they titled Half Baked Marketing Ideas, they Got Down In The Weeds, talked about some outside of the box campaigns with real businesses.

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How to Create a Demand Funnel (for 44X Revenue)

ConversionXL

In that unannounced meeting, Brett Hurt, our CEO and co-founder, laid it out for us. To have the future we wanted, we needed to shift away from monetizing our open-data community and toward enterprise sales. For example, if you have a 50% conversion rate from MQL to SQL, that’s not bad (depending on your volume).

Demand 101