And oh yeah, you can also use this tool to plan your media buying campaigns if you are into online advertising 2. Google Conversion Optimizer Google Conversion Optimizer is a conversion testing tool. You can use Conversion Optimizer to test one element or several elements of your webpage. Ain’t it amazing? MORE >>

Here’s how to increase the conversion rate of your ecommerce site. What’s the conversion rate I can be happy with? good conversion rate to strive for is better than the one you have right now. The grandfather of boosting ecommerce conversion rates is having high quality photos of your product. Check it out. MORE >>

Yesterday you learned what makes a good landing page and the 9 concepts below can be used as a checklist to keep you on track the next time you run a marketing campaign. Use video to increase conversions. Studies have shown that using videos improve conversions. So what can you do to improve your conversions using design? MORE >>

You can learn a lot from the Obama and Romney campaigns about how to use Twitter, says Shane Steele, Twitter's director of sales and marketing. Both campaigns are innovative; they tweet about events in real time, for instance, and show behind-the-scenes photos to followers. Here's how both candidates are using it--and you can too. MORE >>

You may think you're getting good value from your paid Google AdWords campaign, but chances are you could be doing better. Continuing my analysis of common website and social media mistakes, it's time for me to address typical Google AdWords campaign errors that can literally cost you thousands of dollars if left unchecked. Here's why. MORE >>