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How to Optimize Videos for Conversions

ConversionXL

But does video help increase conversions? Shoeline.com improved their conversion rate by 44% for product pages by adding videos. Vidyard.

Tips For an Awesome Social Media Campaign

Blogtrepreneur | Entrepreneur Blog

Before you begin a social media campaign, you’ll want to ensure your website and blog are set up for easy navigation and search engine optimized.

18 Cognitive Biases You Can Use for Conversion Optimization

ConversionXL

Conversely, the more people talk about your site in a negative way, the less likely they are to purchase from you. holiday? A new paid campaign?

9 Conversion Rate Optimization Principles to Get You Started (If You Can’t Test)

ConversionXL

Even a mere 1 second delay can result in “11% fewer page views, a 16% decrease in customer satisfaction, and 7% loss in conversions.”. Speed.

Conversion: The Most Important Internet Metric of All (Revisited)

abovethecrowd.com

Yet despite the remarkable power of this metric, it is alarming how few companies today truly understand conversion and how to optimize it.

Should You Optimize for Micro-Conversions?

ConversionXL

If we’re supposed to optimize what’s closest to the money, what is the value in optimizing for micro-conversions? What Are Micro-Conversions?

6 Conversion Rate Optimization Case Studies With Surprising Results

ConversionXL

How Walmart.ca’s Responsive Redesign Boost Conversions by 20%. How Truckers Report Improved Landing Page Conversions by 79.3%. Test #1.

Does “Going Viral” Actually Result in More Conversions?

ConversionXL

Your boss probably thinks so, but the truth is that a lot of sites that aren’t ready to go viral launch their campaigns too soon. Mirror.

Viral 12

A Crash Course on A/B Testing Facebook Ad Campaigns

ConversionXL

Having a well-thought-out plan for A/B testing  Facebook ad campaigns is essential if you want to improve your performance reliably and consistently.

Tired of Bland, Boring Facebook Ads? How to Create an Engaging Facebook Ad Campaign

Up and Running

In addition to generating conversions, compelling ads that inspire an emotional response in your users will also spark discussions.

Does Offering More Choices Actually Tank Conversions?

ConversionXL

What does that mean for conversions, though? Does having too many options really reduce conversions? More choice equals freedom, right?

7 Myths Holding Back Your Conversion Rate

Fresh Inc.: The Staff Blog

There are a number of myths emerging in the field of conversion optimization, and they can hold back your campaign's potential.

How to Optimize a Site Without a Clear Online Conversion

ConversionXL

But what if you’re an analyst, optimizer, or digital marketer and working on a site without a clear conversion? Government agencies. Nonprofits.

3 Things Beginning Conversion Optimizers Completely Miss The Mark On

ConversionXL

When most beginners start with conversion rate optimization, they get carried away by the rosy picture of A/B testing. Let’s test button colors?

Brand Measurement: Analytics & Metrics for Branding Campaigns

Occam's Razor

One of the ultimate excuses for not measuring impact of Marketing campaigns is: "Oh, that's just a branding campaign."

Email Marketing: Campaign Analysis, Metrics, Best Practices

Occam's Razor

Analyzing email campaigns requires three important insights: 1. Your campaign data. Ready for the best email marketing campaign metrics?

8 Email Segmentation Examples That Can Boost Conversions

ConversionXL

To do this, Snappa sets up their email drip campaign so they can send relevant one-off emails based on certain actions they haven’t taken.

Email 33

The Beginner’s Guide to SaaS Conversion Optimization

ConversionXL

When we talk about conversion optimization , much of the strategies remain the same across industries. How is Optimization Different for SaaS?

Using Cohort Analysis for Conversion Optimization

ConversionXL

Some things cohorts can answer: How did customers who came in from the Christmas campaign behave differently than those at other times of the year?

Unlocking Your Company’s Growth Engine w/ Conversion Rate Optimization w/ Sean Ellis

ConversionXL

Without a system, CRO might result in short-term, campaign-level wins but it very rarely translates into a sustainable growth engine. Marino?

7+ Under-Utilized Google Analytics Reports for Conversion Insights

ConversionXL

You can find insights for conversion optimization from lots of different reports & some of the juicier reports are lesser known. In Europe?

19 Psychological Tactics for Successful Crowdfunding Campaigns

ConversionXL

With standard conversions, people receive value immediately. scoured the academic research on crowdfunding, philanthropy, and helping behavior to understand when and why people donate money (and how you can use those principles in a crowdfunding campaign). Before launching your campaign, build your community reputation. Fraud.

A Quick Primer on B2B Conversion Optimization

ConversionXL

Conversion optimization is a little different if you’re in B2B. Longer Sales Cycles and Micro-Conversions. Account-Based Marketing.

B2B 15

6 Reasons Sales Campaigns Fail

Fresh Inc.: The Staff Blog

Why does one sales campaign end in success and another in abject failure. Are you making these six common selling errors? that get issued.

The Conversion Rate that Actually Matters in Mobile Apps

ConversionXL

Conversion optimization for mobile apps is getting more sophisticated. At Stage 2: Optimize Your User Acquisition Campaigns. Conclusion.

Knowing your customer is key to conversion rate optimisation

The Equity Kicker

Conversion rate optimisation is a hot topic these days. We’re looking at an arms race here. Startup general interest Uncategorized

How to Use eCommerce Email Marketing to Increase Conversions

ConversionXL

Once you perfect the strategy, conversions will soar. ” They got a great conversion from that. Eastern on Tuesday. Not necessarily.

Is Influencer Marketing the Future of Marketing?

Brandanew

So it’s only natural that brands have started to prioritize this marketing channel, giving it an important role in their marketing campaigns.

8 Things Wrong with Your Google AdWords Campaign

Fresh Inc.: The Staff Blog

You may think you're getting good value from your paid Google AdWords campaign, but chances are you could be doing better. Here's why.

7 Underused Email Campaigns That Will Help You Nail Your Conversions

ConversionXL

Mastering some savvy automated campaigns is an easy way to permanently get ahead of your competition. Of course it is! What are they afraid of?

3 Facebook Ads Case Studies for Improving Conversion Rate

Fresh Inc.: The Staff Blog

Having trouble converting on your Facebook Ad campaigns? See how these companies do it

7 Social Media Marketing Habits That Lead To Failure

Brandanew

Trial and error is the only way you will consistently improve and grow your campaigns. be a digital marketing superstar. Sign me up.  .

Best Social Media Metrics: Conversation, Amplification, Applause, Economic Value

Occam's Razor

Conversation Rate. Conversation Rate = # of Audience Comments (or Replies) Per Post. So aim for a higher Conversation Rate.

How To Do Conversion Optimization With Very Little Traffic?

ConversionXL

“ I have too little traffic to test; hence, I can’t do conversion optimization. ” I’ve heard this a lot. B t , I say.

6 Ways to Maximize Web Conversions

Fresh Inc.: The Staff Blog

Maximize your online conversions by using your traffic profile as a strategic guide. Therefore, MOFU offers should be considered. 3.

How Predictive Analytics Is Transforming eCommerce & Conversion Rate Optimization

ConversionXL

The post How Predictive Analytics Is Transforming eCommerce & Conversion Rate Optimization appeared first on ConversionXL. image source.

The Ultimate Guide to Increasing Ecommerce Conversion Rates

ConversionXL

Here’s how to increase the conversion rate of your ecommerce site. What’s the conversion rate I can be happy with? How long?

Microcopy: The Tiny Phrases With An Explosive Impact On Conversions

ConversionXL

When you think about optimizing your website to increase conversions, what are some of the first things that come to mind? POP QUIZ! Conclusion.

A Facebook Ad Campaign That Actually Works

Fresh Inc.: The Staff Blog

And if a brand wouldn't come up in a normal conversation, then Facebook's probably not a good fit Instead, nearly 5,000 showed up.

Think About Customer Experience, Not Just Conversion Optimization

ConversionXL

You’re working to increase your online profits, and you do conversion optimization. For instance, look at this traffic / conversion chart.