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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

Consistency is the cornerstone of good marketing. Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining. A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook gets everyone on the same page.

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Using Generative AI to Drive Corporate Impact

TechEmpower

Focusing on generative AI applications in a select few corporate functions can contribute to a significant portion of the technology's overall impact. Key Functions with High Impact Generative AI is revolutionizing sales by enabling dynamic pricing and personalized customer interactions, boosting conversion rates and customer satisfaction.

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Four Marketing Automation Solutions Every SMB Should Have In 2020

YoungUpstarts

by Chad Ruff, Chief Technology Officer at Swiftpage. Marketing automation isn’t a thing of the future — it’s very much a part of the here and now for small and midsize businesses (SMBs) across the world. Time saved on marketing means being able to capture new business and have more time to commit to other vital tasks.

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What fractional CMOs can do for small businesses

Duct Tape Marketing

What fractional CMOs can do for small businesses written by Editor read more at Duct Tape Marketing. One of the greatest ways to do so is hiring a CMO or Chief Marketing Officer, an experienced, result-driven executive responsible for all your marketing efforts. That’s what I want to discuss today.

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Marketing Your Startup: A Billion-Dollar Company’s First Marketer Reflects Back

View from Seed

Ellie Mirman was the first marketer hired by the CMO of HubSpot, the Boston-based marketing software startup that IPOed in 2014. Below, she shares lessons learned from the earliest days of marketing the company and how this has translated to her second startup role as VP of Marketing at Toast. How did you address that?

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How I Found a Great CTO

www.huffingtonpost.com

Ive occasionally worked with executive recruiters, for example in hiring a CTO for my first company, Eve.com. He is a broad, strategic business thinker, has a deep understanding of engineering talent, has very high standards, and is someone I can always have a real conversation with. This time, I decided to handle the process myself.

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Grow Your Business By Growing Your People

Duct Tape Marketing

Grow Your Business By Growing Your People written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Whitney Johnson. In this episode of the Duct Tape Marketing Podcast , I interview Whitney Johnson. More About The Duct Tape Marketing Consultant Network. Disrupt Yourself Podcast. Learn more here.