Occam's Razor

SEPTEMBER 29, 2009

One of the ultimate excuses for not measuring impact of Marketing campaigns is: "Oh, that's just a branding campaign." Before we go any further I must clarify that I love branding campaigns just as much as the next guy. I love campaigns that Visa runs. Remember: Engagement is not a metric, its an excuse. ].

Campaign 128

Campaign Analytics Metrics Search 128

ConversionXL

JUNE 8, 2017

Quantitative research with digital analytics tools like Google Analytics , Mixpanel, Amplitude or RJ Metrics will inform you about where your users are coming from, what they are doing during their sessions and where they are dropping off from your conversion funnel or when they churn. Marketing campaigns. Google Adwords?

Programming 97

Programming Revenue Analytics Software Review 97

View from Seed

FEBRUARY 27, 2019

Analytics is about designing, reporting, and leveraging operating metrics to aid strategic and functional decision-making. These are operating metrics because they are not part of GAAP financial statements, even though they are critical for everyone from the CEO to marketers and PMs to make data-informed decision on a daily basis.

Analytics 149

Analytics Hiring SQL Forecast 149

Occam's Razor

JANUARY 6, 2010

One was extolling the wonderfulness of their multi channel campaign tracking. The second was about predictive analytics and how using massive integrations between online and offline databases they had accomplished some really cool reporting of data (and make no doubt the IT work done over 18 months to accomplish this was cool).

Analytics 99

Analytics Web Campaign PPC 99

ConversionXL

MARCH 4, 2016

We often talk about online conversion optimization without mentioning that many businesses, especially B2B, rely on offline sales to produce revenue. Examples: Database apps like data.com , Hoover’s , Zoominfo , Prospect intelligence apps like Linkedin Sales Navigator and Charlie App. Conversion rate. conversion rate.

B2B 48

B2B Sales Technical Review Software Review 48

YoungUpstarts

SEPTEMBER 25, 2018

With the GMass extension, there are features that include the ability to send mail merge campaigns and set up automated follow-up emails. Emails can be sent as entirely new messages, or they can be sent as replies to the last conversation you shared with a recipient. The database also includes bloggers.

Email 133

Email Database Startup Search 133

Occam's Razor

JANUARY 24, 2011

The other way OOD manifests itself is that I am in your face, on this blog, constantly asking you to create goals in your web analytics tool ( macro and micro conversions ) as well as identify goal values for each of those beloved goals. At victoriassecret.com the macro-conversion is making a purchase. Here is an example.

Analytics 122

Analytics Conversion Affiliate Web 122

The Startup Magazine

FEBRUARY 23, 2020

The system uses computer algorithms to call telephone numbers fed to a database. Predictive diallers promote continuous cold calling marketing campaigns. Now, your marketing campaign can reach more people thanks to the few seconds saved from the predictive dialing system. Seamless Integration with Other Marketing Campaigns.

Artificial Inteligence 124

Artificial Inteligence Startup Campaign Database 124

Occam's Razor

JULY 18, 2011

Analyzing email campaigns requires three important insights: 1. You must use metrics that are unique to the medium. Your campaign data. Ready for the best email marketing campaign metrics? So for our email campaign analysis let’s look at metrics using that framework. Optimal Acquisition Email Metrics.

Metrics 137

Metrics Campaign Email Marketing 137

YoungUpstarts

JULY 13, 2017

Not only does it allow you to schedule email blasts and organize drip campaigns, it also allows for social media integration. Instead, they can focus on engaging in social conversations and responding to consumer conversations about your products and brand. MailChimp is a must-have tool for email marketing. Customer Support.

Artificial Inteligence 113

Artificial Inteligence Social Media Mobile Database 113

Occam's Razor

JULY 12, 2010

Please click on the above image for a higher resolution version , including all the other metrics.]. I love the data you saw in the very first screenshot, and I absolutely love this… [Please click on the above image for a higher resolution version , including all the other metrics.]. Say it ain't so! :). Why is this cool?

Analytics 96

Analytics Viral Web Mobile 96

ConversionXL

OCTOBER 11, 2022

Customer retention is a metric that measures customer loyalty and how good your business is at keeping customers over time. If you’ve earned someone’s trust, often they’ll return to you organically, without expensive marketing campaigns to nudge them in the direction. Is friction in the shopping experience impacting conversion rate?

Retention 111

Retention eCommerce Channel Community 111

Occam's Razor

AUGUST 22, 2011

" ~ Web Metrics: "What is a KPI? " + Standard Metrics Revisited Series. Mobile Marketing and Analytics: Click-to-Call Mobile Ad Campaigns. Six Tips For Improving High Bounce / Low Conversion Web Pages. Multichannel Analytics- Tracking Online Impact Of Offline Campaigns. Is Conversion Rate Enough?

Analytics 124

Analytics Metrics SEM Web 124

Up and Running

JUNE 28, 2012

Are you listening; really listening to the conversations going on about you and your products? ” But the reality is, people are watching; whether employers, potential employers, clients, friends, enemies, ex-spouses, competitors, the police, governments, and of course giant database companies. It is pretty simple.

Social Media 91

Social Media Government Metrics Database 91

Occam's Razor

JANUARY 20, 2010

End of a minor web analytics lesson on going beyond obvious metrics and never, ever, never forgetting context. Of course look at our favorite metric bounce rate by keyword (that tells you if you can get people to give you one solitary click , the most primitive measure of SEO success). Start a conversation. Back to our story.

Analytics 90

Analytics Search SEO Metrics 90

ConversionXL

MAY 13, 2020

After all, most questions we answer are pretty basic: Which campaigns bring more conversions? Does it help with conversions? You can calculate a more accurate conversion rate as you can get transaction information even for users who didn’t trigger Google Analytics on the confirmation page (e.g., Which devices do they use?

Analytics 85

Analytics Aggregator SQL Cloud 85

Up and Running

SEPTEMBER 10, 2021

It’s a system that can help you build a database of customer information, stay better connected to customers, and streamline your overall processes. This can help them better manage marketing campaigns with clear goals and objectives. Here are just a few of the use cases for CRM systems: Identify customer segments.

Management 116

Management Customer Software Review Technical Review 116

ConversionXL

OCTOBER 4, 2021

We’ll also break down the main elements of high-performing emails to show you how to drive action from your campaigns. At the conversion stage, just before purchase, your aim is to hammer home why your product is perfect for your prospect. Strategy is the big picture thinking that drives email marketing campaigns.

Email 136

Email Customer Marketing Software Review 136

conversionxl.com

SEPTEMBER 10, 2013

Extra Lucrative Conversion Advice. Conversion Optimization Services. Conversion Research. It’s Not a Conversion Problem, It’s a Customer Development Problem. I feel like “conversion rate optimization” is in 2013 what “social media marketing” was in 2009. Website Analysis.

Customer Development 60

Customer Development Conversion Developer Customer 60

Occam's Razor

JULY 1, 2008

There is perhaps no challenge greater than tracking offline impact of your online presence (campaigns or other activity). conversion rate (average as reported by shop.org) and you are dutifully reporting our revenue of $1 million as a result. Your hair is thinning from repeatedly trying to get funding for online campaigns.

Analytics 116

Analytics Conversion Campaign Redemption 116

The Next Web

NOVEMBER 21, 2013

Rich Leigh , co-founder of blogger outreach database Bloggabase , has a split audience and uses email to reach both effectively. Keep an eye on engagement metrics, such as open rate and click through rate,” says Leigh. Social media also allows you to build, grow and actively engage a community in conversation.

Email 135

Email Social Media Marketing Audience 135

Duct Tape Marketing

SEPTEMBER 2, 2011

Contacts Gmail comes with a contact database that will automatically store information on anyone you add or correspond with. Groups One of the keys to using the Gmail contact database as a mini CRM tool is to use the contact groups function.

Database 71

Database Forecast Email Campaign 71

Up and Running

JUNE 21, 2017

But keeping track of where a customer came from is very hard, especially when you start diversifying your marketing channels to campaigns that don’t have a direct conversion. Let’s take a Google Adwords ad, for example; you can track and confirm the source of a conversion using: The conversion tracking pixel from Adwords.

Marketing 98

Marketing Analytics Campaign Metrics 98

Up and Running

MARCH 25, 2019

The data is updated in real-time and it can be used for the ideation, execution, and measuring of your digital and traditional marketing campaigns. Conversely, your WiFi access point is constantly listening for these signals sent out by WiFi-enabled devices—smartphones, tablets, laptops, smart watches—that come into range.

Customer 108

Customer Marketing Analytics Campaign 108

ConversionXL

OCTOBER 21, 2014

This mindset, or something like it, is necessary to help key players within a business understand how data science & conversion rate optimization play a role to business growth. Here are the highlights: Only 2% of companies are tracking lead generation to sales metrics. 15% of companies don’t track ROI (Return on Investment).

Analytics 113

Analytics Software Review Metadata Campaign 113

YoungUpstarts

FEBRUARY 29, 2016

Keep in mind that the purpose of your website is online user conversion. To really take your online leads and sales conversions to the next level, you’ll need to scale things up with paid traffic platforms, such as Google Adwords and Facebook Ads. Provide A Mobile Responsive Experience. But that won’t be enough.

Sales 100

Sales Technical Review SEO B2B 100

David Teten

DECEMBER 3, 2019

I use another live Google doc to maintain my database of companies I’m marketing to other VCs. We use Google Analytics, HubSpot, and LinkedIn Campaign Manager for the majority of our analytics. I’ve used Asana extensively to manage activities firm-wide. 3) Raise capital. TruthFinder and Intelius provide basic background vetting.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

ConversionXL

JUNE 2, 2022

It’s not a channel, campaign, or tactic. ABM must target the entire buying committee, not just one or two individuals who may never be involved in sales conversations. How you approach it will depend on your business model and ideal accounts and how (or if) you plan to expand campaigns. ABM isn’t a quick and easy win.

Customer 98

Customer Marketing Channel Acquisition 98

Women Entrepreneurs Can

JANUARY 19, 2023

In other words, it becomes part of the results database. Meanwhile, a signal is a quality metric the search engine looks for when crawling and indexing your pages. Here are five steps to launch such a campaign from scratch: 1. Achieve a 5% conversion rate on the contact us page. What does a sales funnel then look like?

SEO 52

SEO Algorithm Engineer Software Review 52

ConversionXL

APRIL 15, 2020

Machine learning and AI improve the ability to recognize patterns and pull the right responses from a database. These are four keys to take advantage of platforms’ machine-learning capabilities in your campaigns. Now, that same highly granular structure actually limits campaign success. Many already have been. The problem?

Artificial Inteligence 99

Artificial Inteligence SQL Algorithm Metrics 99

ConversionXL

OCTOBER 8, 2015

Now there’s the second side of reporting: using the archives as a database of accumulated knowledge. We mentioned Porch, above, who spends Sundays documenting results, insights, and other pertinent information that goes into a database of past test results. Align the hypothesis to the metrics. Show only the metrics that matter.

Database 48

Database Oregon Campaign Metrics 48

crowdSPRING Blog

JULY 24, 2018

With filters, a substantial database of keywords and access to keywords in 170 countries, and a thorough SERP analysis, Ahrefs is a heavy hitter in providing any business with valuable data to guide a successful marketing strategy. Need help writing clickable ads that lead to conversions? Conversion. We have your back.

Social Media 51

Social Media Marketing Analytics Audience 51

crowdSPRING Blog

JULY 24, 2018

With filters, a substantial database of keywords and access to keywords in 170 countries, and a thorough SERP analysis, Ahrefs is a heavy hitter in providing any business with valuable data to guide a successful marketing strategy. Need help writing clickable ads that lead to conversions? Conversion. We have your back.

Social Media 48

Social Media Marketing Analytics Audience 48

Occam's Razor

APRIL 19, 2010

"What is the difference between a metric and a key performance indicator (KPI)?" " "Are goals metrics?" There seems to be genuine confusion about the simplest, most foundational, parts of web metrics / analytics. experiment with p type of campaigns. Metric: A metric is a number.

Analytics 138

Analytics Metrics Web Framework 138

Occam's Razor

JANUARY 4, 2016

It also results in Marketers obsess about awful things like last-click conversions ( die last-click attribution die! ). The specific metric I've been mad about since day one of this blog ( May 14th, 2006! ) is Conversion Rate. The Conversion Rate formula should be: Orders/Visitors. [Or,

Metrics 60

Metrics Analytics eCommerce Conversion 60

ConversionXL

NOVEMBER 29, 2012

” 46% of them said “improving conversions” Excellent. We were proposing to start with conversion research and usability testing, and then move on to conversion rate optimization based on the findings and do A/B testing. Now that we know where the opportunity lies, how do we go about doing it?

Design 100

Design Analytics Software Review Conversion 100

Occam's Razor

FEBRUARY 7, 2011

So use unique phone numbers (specific to campaigns if you want granular details)… leverage unique coupon / campaign / offer codes… get good at geographic targeting… become a God of controlled experiments. But each keyword gets "credit" for other metrics. 7 Best Practices, Bonus Tips. Organic Search.

Analytics 94

Analytics Web Non-Compete Metrics 94