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How to Craft a Digital Advertising Strategy that Combats Rising Costs and Captures New Customers

ConversionXL

If your business has a five- or six-figure digital advertising budget, you can put more money behind campaigns. It will also ensure you’re not “spraying and praying” with campaigns—and you’re not wasting your budget. Use content advertising to fight rising costs. How many of them are likely to buy? Who are your competitors?

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Lean Marketing Tips: Hyperlocal Marketing Channels

crowdSPRING Blog

These companies typically have limited budgets, thin resources, and strained capacity which combine to create a challenge for managers and owners: how to develop an effective marketing campaign using tactics that will work for their business. Related posts: Lean Marketing tips: not-for-profit edition. Outdoor and print.

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Exploring the Best Free Crowdfunding Sites Online

The Startup Magazine

Lastly, note that using free crowdfunding sites provides an excellent cost-effective solution compared to seed capital or personal loans with high-interest rates. From transaction fees, campaign types, and success rates, each site varies hugely. Some even allow campaigns to run indefinitely for ongoing projects.

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How To Successfully Market To Millennials

YoungUpstarts

Although Millennials often have the reputation of not interacting with other people because they’re online all the time, the opposite is actually true. Millennials are cost conscious. Yet, with higher living costs and relatively lower salaries and benefits than the boomer generation, Millennials are buying products.

Marketing 150
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The Ultimate Guide for Starting and Running a Business at Home

Up and Running

Can I afford the cost of any adjustments that need to be made? Your plan doesn’t need to be a lengthy document either, especially if you follow a Lean Planning methodology. Now if you’re looking for an active plan that you can edit and adjust over time, you may want to consider creating a lean plan. Is my family OK with this?

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10 Proven Ways to Grow Your Small Business

Up and Running

It’s easier than you think and is an inexpensive way to test promotions, gauge the interest of a new customer base, or even run a full-fledged digital campaign. Do the right thing and grow your brand reputation around sustainability and responsibility in support of your community. Grow your team.

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Increase Repeat Purchases with Cohort Analysis

ConversionXL

Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. To offset these costs, you need to earn more repeat purchases from existing customers. That means better margins, more profitability, and cost-efficient scaling. By campaign of first order. The second relies on retention.

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