Occam's Razor

SEPTEMBER 24, 2012

A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. In the second part of the talk a large client joined FBe on stage to make the case for Facebook campaigns. Client posted a video of a soon to be released product on their Facebook brand page. Attribute it all to the Facebook campaigns.

Metrics 165

Metrics Advertising Marketing Social Media 165

Startup Professionals Musings

MARCH 23, 2013

Their computers then cleverly merge your ads with search results when users search words imply an interest in your products. Cost per action (CPA). It pays only if a customer clicks through AND takes a further action (conversion), such as buying a product or filling out a web form. Campaign setup and ad copy writing.

Search 226

Search PPC Widget SEO 226

Berkonomics

JUNE 25, 2020

This is the total expected revenue for a customer (usually calculated with a five year life no matter what the type of business) less the cost of acquisition (see below) less the recurring direct costs of serving the customer or of product estimated to be sent to the customer over the lifetime relationship. CPA (Cost per Acquisition).

Internet 62

Internet CPA Acquisition Revenue 62

Startup Professionals Musings

OCTOBER 3, 2010

Their computers then cleverly merge your ads with search results only when users search words imply an interest in your products. Cost per action (CPA). It pays only if a customer clicks through AND takes a further action (conversion), such as buying a product or filling out a web form. Campaign setup and ad copy writing.

Search 225

Search Engineer SEM Widget 225

Occam's Razor

MARCH 30, 2017

Primarily because we got our first real everyday access to products and services that used some form of AI to delight us. You set your desired outcomes (target CPA, ROAS, enhanced CPC) and let intelligence help you get to your goals – sans human micro fidgeting! No more theory, we felt it! Here’s one illustrative example. Time of Day.

Artificial Inteligence 60

Artificial Inteligence Analytics Marketing Campaign 60

Both Sides of the Table

FEBRUARY 21, 2010

We have run very successful campaigns by brands such as Sony, NBC, Microsoft, Universal, Clicker and others. We have an analytics platform that helps advertisers discover information about the demographics of the follower base and the effectiveness of their campaigns. This form of advertising is know at CPA (cost per action).

Advertising 284

Advertising Las Vegas Affiliate RSS 284

Gust

OCTOBER 6, 2011

I can’t count the times I heard people saying that “product development defines the product, and marketing gets the customers”. Whether you need it to actually fund your operations or to hit milestones for investors and other stakeholders, acquisition and CPA are the things that keep most marketing people awake at night.

Acquisition 87

Acquisition Marketing CPA PPC 87

The Startup Magazine

NOVEMBER 25, 2019

An ecommerce platform product like LimeLight lets you see over 20 views into the trends that give you an overall picture of the health of your business and customer lifecycle. The best tools aren’t only powerful but efficient, as they let you filter through data based on traffic sources, channels, verticals, campaigns, or custom Smart Tags.

eCommerce 107

eCommerce Analytics Security Churn Rate 107

Up and Running

OCTOBER 8, 2012

Sue originally went to school to be a CPA. “These other business owners with one-fifth my expertise and a silly product are getting all kinds of followers and activity through social media. However, she was quick to pull in the reins when the marketing firm recommend some “out of the box” campaigns.

Technical Review 73

Technical Review Social Media Lead Generation CPA 73

Berkonomics

AUGUST 1, 2013

This is the total expected revenue for a customer (usually calculated with a five year life no matter what the type of business) less the cost of acquisition (see below) less the recurring direct costs of serving the customer or of product estimated to be sent to the customer over the lifetime relationship.

Internet 75

Internet CPA Acquisition Revenue 75

Up and Running

MARCH 14, 2017

You must conduct client interviews, website usage tests, and maybe even set up a small PPC campaign to figure out whether or not the market is interested in you offering. Startup validation tactic 3: PPC (pay-per-click) test campaigns. If you cannot get any traction with a $100 test campaign, either your ad is flawed, or your idea is.

Business Plan 94

Business Plan PPC Lean Campaign 94

ConversionXL

NOVEMBER 28, 2018

Nonetheless, there are some amazing automation opportunities that make the life of Marketing Managers, CMOs, and PPC experts quicker and more efficient—especially for fast-growing companies that need to scale their campaigns. The algorithm that Google uses has not beat, in bulk, human-optimized campaigns that are running on manual CPC.

PPC 117

PPC Search CPA Campaign 117

crowdSPRING Blog

JUNE 26, 2011

Businesses need to constantly analyze their pricing, service offerings, products, bundles, add-ons, fees, discounts, promotions, etc in order to maximize the revenue they earn and make certain that they have not left money on the table. 5 great viral marketing campaigns (and what small businesses can learn from them!).

CPA 69

CPA Analytics Viral Small Business 69

Mike Michalowicz

NOVEMBER 11, 2021

Dubbed a “visionary marketer” by the American Marketing Association, Michael’s sole mission is to help entrepreneurs avoid the time drain and frustration of managing profitable digital marketing campaigns. In 2017, when my team and I were at the height of our production, I was burned out and making less money than ever before.

Paraguay 84

Paraguay Cofounder Cleveland Email 84

searchengineland.com

MAY 30, 2012

Imagine on your first day, I tell you to optimize the campaign of 50 keywords, what do you do?”. which takes away from productivity, not to mention actually enjoying your job. How To Panic-Proof Your Link Campaign Can Local Businesses Jump On The Pinterest Train? Below are a set of questions I draw from: Question 1.

SEO 54

SEO SEM Social Media Search 54

ConversionXL

SEPTEMBER 28, 2017

Other micro conversions include visiting the checkout page, adding a product to the cart, the number of pages visited, and several others. The earlier you work on this the better, as many of the best techniques require you to build your product differently. Is it better that someone spends more time per visit on our site, or less?

Metrics 121

Metrics Acquisition Conversion Revenue 121

ConversionXL

FEBRUARY 26, 2020

If we’re not tracking from which websites, which campaigns, or which channels they visit, how could we know how much of that conversion to attribute to each source? You may run, for example, several Facebook campaigns. Which email campaign was this link in? It does not happen automatically. What keyword exactly?

Analytics 118

Analytics Campaign Email Channel 118

ConversionXL

MARCH 13, 2013

Put up an minimum viable product and see if people pay for it (metric – conversion rate of beta user to paid). Situation 2 – You’ve just launched the first minimum version of your product / service and you are trying to work out whether you can turn it into a business. Here are some of my recent campaigns.

Metrics 111

Metrics Analytics Aggregator Revenue 111

Up and Running

FEBRUARY 9, 2015

You need to understand that your personal credit is key to you eventually having business credit and you must, must, must validate the market, you must make sure that there is an actual paying client for your product or service. Nobody should be able to sell your product or service better than you and guess what?

Social Media 60

Social Media Small Business Software Review Technical Review 60

Aymeric Gaurat-Apelli

JUNE 9, 2010

When you run an ad campaign, you don’t want to minimize the cost per click, you want to minimize the cost per acquisition. Managing an ad campaign is an time consuming art. You can gain dramatic productivity by using campaign generators, but you still need to monitor your campaign and tweak them (and your website).

Norway 46

Norway South Africa Finland Ruby 46

Occam's Razor

DECEMBER 9, 2013

Or Ford (it is amazing that in 2013, for such an expensive product, it looks so… 2005). The cool part about display advertising is that we can build our brands cost effectively, introduce our products to a new audience, and create demand based on a number of intent signals (this last part is often missing from offline media).

Analytics 165

Analytics Marketing Channel Metrics 165

ConversionXL

FEBRUARY 3, 2017

Referral marketing is “a method of promoting products or services to new customers through referrals, usually word of mouth” So, instead of working with marketers, you’re working with existing customers. The sooner they understand more about your products and how to promote them, the sooner the results will come.”

Affiliate 48

Affiliate Programming Marketing PPC 48

Aymeric Gaurat-Apelli

JUNE 9, 2010

When you run an ad campaign, you don’t want to minimize the cost per click, you want to minimize the cost per acquisition. Managing an ad campaign is an time consuming art. You can gain dramatic productivity by using campaign generators, but you still need to monitor your campaign and tweak them (and your website).

Norway 28

Norway South Africa Finland Ruby 28

Up and Running

MAY 28, 2015

You add that, now that they’re interested, you told them the story, they see the market, you’re demoing the product, you’re showing traction, they get it. You see pricing, product … Sabrina: Sorry. Here’s some product tactics from the sample plan. These are product tactics. How will I know?”

Lean 60

Lean Business Plan Video Software Review 60

ConversionXL

SEPTEMBER 15, 2016

billion daily active users , Google AdWords and Facebook ads are obvious choices for PPC campaigns. How to Start Optimizing AdWords Campaigns. Your goal is to improve your quality score while also building a profitable campaign. With Google processing over 40,000 searches every second and Facebook being a hub for 1.13

PPC 48

PPC Software Review Campaign Analytics 48

The Startup Magazine

SEPTEMBER 12, 2023

The ROI from your pay-per-click (PPC) advertising campaigns will increase with consistent monitoring and tweaking. You should examine metrics like CTR, Conversion Rate, and Cost Per Acquisition (CPA) to improve your efforts. Conduct intensive keyword research to focus on the right keywords for your business.

Channel 136

Channel Social Media Marketing PPC 136

Startup Lessons Learned

DECEMBER 14, 2009

A great product enables customers, developers, partners, and even competitors to exchange their unique currencies in combinations that lead to financial success for the company that organizes them. Let’s look at some examples: In a traditional business, customers pay money for a physical artifact (a product) or a service.

Customer 156

Customer San Francisco Viral Lean 156

Occam's Razor

AUGUST 9, 2016

The first bar to the second shows the number of visits during which people went from general pages on your website to product pages (places were there is stuff to be sold, add to cart buttons). How are you going to make money if 74% of the visits don't even see a product page! Product Refund Amount is $0.00 A lame 26%.

Analytics 60

Analytics Metrics eCommerce PPC 60

crowdSPRING Blog

APRIL 6, 2015

The result of this simple is your CPA, or Cost per Acquisition and this is the key to understanding whether your marketing tactics are working for you or not. The second half of CPA is known as CLTV, or Customer Lifetime Value. Why, you ask? Life Time Value. Conversion Rate. How many buy something?

Metrics 48

Metrics CPA Lean Marketing 48

Occam's Razor

DECEMBER 12, 2011

I am going to attempt to significantly simply your life by recommending the critical few metrics you should use to analyze performance of your digital marketing campaigns and website. Oh, and everything has a CPA (not just your paid search or display/banner ads). Kill things that don't have an optimum CPA. Everyday.

Metrics 151

Metrics Web Analytics CPA 151

ConversionXL

MARCH 21, 2017

The closest resemblance to today’s online influencer advertising is product placement in popular TV shows and movies: Image Source. I’m not an influencer (but you can send me products if you want me to promote them on my Instagram). There’s quantitative support for the effectiveness of influencer campaigns, too.

Marketing 78

Marketing B2C Social Media Channel 78

Occam's Razor

APRIL 5, 2010

Some Marketers / Analysts use Click-thru Rate (CTR) to measure success of their acquisition campaigns. A fraction of those Marketers / Directors will calculate Conversion Rates for those marketing campaigns. There is a better way to analyze your acquisition strategy than simply using Conversion Rates or Cost Per Acquisition (CPA).

Analytics 135

Analytics Customer CPA Acquisition 135

ConversionXL

SEPTEMBER 30, 2020

Urchin , later acquired by Google, invented an amazing way of measuring campaign performance by using last non-direct click attribution and first-party cookies. This is what our product, SegmentStream, does. The user browses a few product pages , checks sizes in stock, views some images, and adds some links to their iPhone Notes.

Artificial Inteligence 121

Artificial Inteligence Channel eCommerce Conversion 121

Occam's Razor

MARCH 22, 2011

Today when we measure our Cost Per Acquisition (CPA) for our campaigns (Search, Email, Affiliate, whatever), we just think of the macro-conversion and, perhaps worse, we think only of that session / visit. Let's assume we are running www.macys.com and we got 1,000 Visitors to come to our site via a display advertising campaign.

Web 87

Web CPA Analytics Affiliate 87

Occam's Razor

FEBRUARY 26, 2008

In one shot you'll get Primary Purpose and help your Decision Makers understand that people don't come to your website to look at your worst selling highest margin products. Tagged it right, integrated their humble campaigns, shared insights with them that they could action (vs. Then we gave that site all our love.

Management 68

Management Analytics San Diego Web 68

Occam's Razor

MARCH 25, 2014

I wanted the end product to be a handy-dandy list they can use to check if their employees are focused on the right things. I even abandoned CPA (not enough focus on what makes the ads good). It turns out there is almost no commercial intent (or at least 43 times lower than email campaigns, see this graph – and click Follow!).

Metrics 155

Metrics Marketing Analytics Channel 155

Hearpreneur

SEPTEMBER 16, 2015

” And therefore, we are Cooperatize.com which is ProductIZE + COOPERATion = Cooperatize! Since that wasn’t going so well we switched tactics and asked ourselves: “what is our product? I had all these products with SA on the packaging and needed to come up with a name. I owe you a coffee!”

Naming 48

Naming Entrepreneur Haiti Nigeria 48