YoungUpstarts

NOVEMBER 25, 2019

In today’s competitive markets, brand awareness is key to gaining and retaining customers. Hire a social media marketing team member or freelancer who constantly manages your accounts and is available to answer questions, to engage with customers and to use social monitoring tools to see how effective your activity is proving to be.

Marketing 165

Marketing Social Media B2C PPC 165

Occam's Razor

JANUARY 6, 2010

One was extolling the wonderfulness of their multi channel campaign tracking. The second was about predictive analytics and how using massive integrations between online and offline databases they had accomplished some really cool reporting of data (and make no doubt the IT work done over 18 months to accomplish this was cool).

Analytics 99

Analytics Web Campaign PPC 99

crowdSPRING Blog

JANUARY 26, 2011

This is what your potential customers will first see when they visit your website and is often the link listed on various directories like Yelp. Think about your potential customers. Remember too that many customers will find your restaurant’s homepage after reading reviews, so keep the content on your homepage focused and short.

Web 127

Web Design Flash SEM 127

crowdSPRING Blog

JULY 27, 2010

A strong website can help a small business to more effectively market its products or services – even if the small businesses’ customers are all local. If you need help, you can leverage crowdSPRING’s community of more than 67,000 designers and writers for your custom web design. Make your site easily accessible.

Small Business 123

Small Business Web Design Marketing 123

crowdSPRING Blog

JULY 27, 2010

A strong website can help a small business to more effectively market its products or services – even if the small businesses’ customers are all local. If you need help, you can leverage crowdSPRING’s community of more than 67,000 designers and writers for your custom web design. Make your site easily accessible.

Small Business 122

Small Business Web Design Marketing 122

crowdSPRING Blog

JULY 24, 2018

With filters, a substantial database of keywords and access to keywords in 170 countries, and a thorough SERP analysis, Ahrefs is a heavy hitter in providing any business with valuable data to guide a successful marketing strategy. Want to use a real powerhouse tool to reach new customers and monumentally grow your business?

Social Media 51

Social Media Marketing Analytics Audience 51

crowdSPRING Blog

JULY 24, 2018

With filters, a substantial database of keywords and access to keywords in 170 countries, and a thorough SERP analysis, Ahrefs is a heavy hitter in providing any business with valuable data to guide a successful marketing strategy. Want to use a real powerhouse tool to reach new customers and monumentally grow your business?

Social Media 48

Social Media Marketing Analytics Audience 48

ConversionXL

JUNE 2, 2022

Account-based marketing is an extremely targeted approach (one-to-one rather than one-to-many), so it usually has a much higher customer acquisition cost (CAC). They then built and implemented their account-based multi-touch marketing campaign around those targets. Banner adverts served on a variety of devices. Native ads.

Marketing 100

Marketing Campaign Email Sales 100

Occam's Razor

JULY 1, 2008

There is perhaps no challenge greater than tracking offline impact of your online presence (campaigns or other activity). Your hair is thinning from repeatedly trying to get funding for online campaigns. What do I mean by that (to those of you who are not database geeks)? Because it is hard. Not impossible. Well just assume. :).

Analytics 116

Analytics Conversion Campaign Redemption 116

ConversionXL

NOVEMBER 13, 2015

Once you understand the theory, you can begin to apply it to PPC ads, landing pages, etc. They back their claim and their value proposition (“Our software helps eCommerce stores turn their customer service into a money-making operation.”) The audience has changed. The society has changed. ”) with cold, hard facts. .”)

Greece 48

Greece PPC Audience Retention 48

Occam's Razor

SEPTEMBER 29, 2009

One of the ultimate excuses for not measuring impact of Marketing campaigns is: "Oh, that's just a branding campaign." Before we go any further I must clarify that I love branding campaigns just as much as the next guy. I love campaigns that Visa runs. are you doing the "branding campaign"?

Campaign 128

Campaign Analytics Metrics Search 128

crowdSPRING Blog

JANUARY 4, 2016

But without a central digital home, you’re scattering your efforts and missing an incredible opportunity to engage and connect with your customers and potential customers through a dedicated site. Why would a potential customer remember your site when she has seen dozens of other sites that look just like your site.

Web 48

Web Small Business Design SEM 48

ConversionXL

JULY 10, 2014

These are the people who might be comparison shopping and looking for specific features that are harder for you to offer; like a better return policy, quality customer testimonials , or free shipping. ” Understanding Your Competition’s Customer Biases. This is the harder stuff. Sometimes your #1 Competitor is Google.

Software Review 72

Software Review Lead Generation Design Campaign 72

Duct Tape Marketing

AUGUST 10, 2017

What would be steps or actions that people would take that might hint at the fact that they could become a customer. Then it gives you just a whole wealth of information about your campaigns, whether it’s paid search, or remarketing or any type of campaign you’re running. Jeff S: Yeah, absolutely. Yeah absolutely.

Minneapolis 33

Minneapolis Analytics Software Review PPC 33

ConversionXL

SEPTEMBER 3, 2019

However, value created is not the same thing as value perceived by the customer. Customer service replied but couldn’t help, so they said they would replace it under warranty. If you have great customer service and warranties, make sure you communicate it (or risk losing all that value). Why care about the value proposition?

PPC 117

PPC Advertising Database Bankruptcy 117

YoungUpstarts

SEPTEMBER 16, 2014

What could an online perfume seller possibly give away for free online to draw in customers? No need, because this business owner knew his customers. Broadcast messages are sent to everyone in your database at the same time, the advantage being that it can be timely. After all, you can’t download digital scents! So, there it is.

Advertising 150

Advertising B2B Database PPC 150

Occam's Razor

FEBRUARY 9, 2015

Such is the power of being able to proactively identify which of your competitor's strategies are working well, where their current customers come from, and what specific tactics you should experiment with to create and advantage for yourself. Identify the impact on your display advertising campaigns. Recommend changes.

Metrics 60

Metrics Analytics Non-Compete Search 60

Occam's Razor

AUGUST 22, 2011

Qualitative Analysis: "What's Voice of Customer? Mobile Marketing and Analytics: Click-to-Call Mobile Ad Campaigns. Multichannel Analytics- Tracking Online Impact Of Offline Campaigns. Customer Personas, Customer Value, Customer Retention and Non-line Marketing. Tactical Analysis Articles.

Analytics 124

Analytics Metrics SEM Web 124

Occam's Razor

OCTOBER 19, 2010

to drive a continual improvement of the online experience of your customers and prospects, 3. Every single company, regardless of size, will require multiple tools to understand the performance of its website, happiness of its customers and glean key context from competitors and ecosystem evolution. Actually let me rephrase that.

Analytics 135

Analytics Web Non-Compete Campaign 135

Occam's Razor

JANUARY 20, 2010

Is the customer intent contained in the keywords telling you how to change / improve the page? Some very effective SEO strategies like allowing users to add reviews and comments and extend the scope of the page do not work as well with b2b as it is a differ net type of engagement and experience with your customers.

Analytics 90

Analytics Search SEO Metrics 90