Duct Tape Marketing

JANUARY 5, 2017

Your website should be a mechanism in your business that allows you to convert prospective visitors into interested leads who will later become customers and advocates for the products and services that you sell. Focus on getting people to register on your database network.

Lead Generation 64

Lead Generation Software Review SEO PPC 64

ConversionXL

JUNE 2, 2022

Account-based marketing is an approach where marketing and sales work together to nurture target accounts and convert or retain customers. Sales finds aligned accounts and works with marketing to create customized journeys. Sales and marketing collaborate until a deal is closed and beyond to secure long-term customer retention.

Customer 98

Customer Marketing Channel Acquisition 98

Occam's Razor

JANUARY 6, 2010

The second was about predictive analytics and how using massive integrations between online and offline databases they had accomplished some really cool reporting of data (and make no doubt the IT work done over 18 months to accomplish this was cool). No amount of great multi channel tracking will save this company, they suck at the basics.

Analytics 99

Analytics Web Campaign PPC 99

Version One Ventures

DECEMBER 6, 2012

inbound marketing, PPC, etc.) However, managing an inside sales team is tough and you need a well-oiled machine in order to get customer acquisition costs inline with other marketing channels. After all, other marketing channels often either hit a ceiling (i.e. or simply aren’t efficient enough (i.e. all offline marketing activities).

Sales 142

Sales Management HTML PPC 142

ConversionXL

OCTOBER 4, 2021

In this post, you’ll learn how to overcome the challenges and reap the rewards to collect subscribers, users, and loyal customers. . We’ll look at where email fits in the customer journey and walk you through how to create a strategy that fits your customer lifecycle. Customer journeys are rarely linear. Consideration.

Email 136

Email Customer Marketing Software Review 136

ConversionXL

SEPTEMBER 3, 2019

However, value created is not the same thing as value perceived by the customer. Customer service replied but couldn’t help, so they said they would replace it under warranty. If you have great customer service and warranties, make sure you communicate it (or risk losing all that value). Why care about the value proposition?

PPC 117

PPC Advertising Database Bankruptcy 117

ConversionXL

JULY 10, 2014

These are the people who might be comparison shopping and looking for specific features that are harder for you to offer; like a better return policy, quality customer testimonials , or free shipping. ” Understanding Your Competition’s Customer Biases. This is the harder stuff. Sometimes your #1 Competitor is Google.

Software Review 72

Software Review Lead Generation Design Campaign 72

ConversionXL

NOVEMBER 4, 2011

Conversion optimization is the method of tuning websites or landing pages with the goal of converting more visitors into customers. Customers often behave unexpectedly. The second reason is that you are not your customer, hence thinking customers use your site like you do will leave you in the dark. What about here?

Conversion 109

Conversion Framework Technical Review Sales 109

YoungUpstarts

SEPTEMBER 16, 2014

What could an online perfume seller possibly give away for free online to draw in customers? No need, because this business owner knew his customers. Broadcast messages are sent to everyone in your database at the same time, the advantage being that it can be timely. After all, you can’t download digital scents!

Advertising 150

Advertising B2B Database PPC 150

Up and Running

NOVEMBER 3, 2011

Another tactic is to distribute questionnaires and quizzes to your customers to find lots of interesting ideas on which to base your press release. Use a bit of imagination and come up with something newsworthy that your company can be involved in. Don’t be intimidated by the technical side of thing.

PR 82

PR B2B SEO PPC 82

conversionxl.com

SEPTEMBER 10, 2013

It’s Not a Conversion Problem, It’s a Customer Development Problem. The most common mistake startups make is assuming they can operate the same way big companies do, and expect success with little to no feedback from potential customers. This is a customer development problem. So What is Customer Development?

Customer Development 60

Customer Development Conversion Developer Customer 60

Occam's Razor

AUGUST 22, 2011

Qualitative Analysis: "What's Voice of Customer? Customer Personas, Customer Value, Customer Retention and Non-line Marketing. Customer Lifetime Value ROI, Buzz Monitoring, Click Fraud. Produce Actionable Insights: Mate Custom Reports With Adv Segments! Leverage Custom Reports For Better Insights!

Analytics 124

Analytics Metrics SEM Web 124

crowdSPRING Blog

MARCH 4, 2014

But without a digital home, you’re scattering your efforts and missing an incredible opportunity to engage and connect with your customers and potential customers through a dedicated website. Why would a potential customer remember your site when she has seen dozens of other sites that look just like your site.

Web 134

Web Small Business Design Marketing 134

Entrepreneurs-Journey.com by Yaro Starak

MARCH 10, 2011

Pay Per Click Advertising (PPC) We didn’t have the slightest idea about search engine optimization (SEO), so we focused on PPC to drive traffic to our website. If you ever get into PPC, make sure you spend ample time studying quality material discussing what it is and how to execute it effectively. This had a few implications.

Technical Review 71

Technical Review PPC Due Diligence Exit Strategy 71

crowdSPRING Blog

JANUARY 4, 2016

But without a central digital home, you’re scattering your efforts and missing an incredible opportunity to engage and connect with your customers and potential customers through a dedicated site. Why would a potential customer remember your site when she has seen dozens of other sites that look just like your site.

Web 48

Web Small Business Design SEM 48

Entrepreneurs-Journey.com by Yaro Starak

FEBRUARY 11, 2011

And rightfully so, who would cater to a small $3,000 order when there are customers that buy in the hundreds of thousands of dollars? Because no one was doing this online, and I had heard of ways to streamline doing business online, I figured this valuable proposition would hit with both the supplier and the small business customer.

SEO 86

SEO PPC America Design 86

Occam's Razor

SEPTEMBER 29, 2009

Outcome #1: To attract "prospects" / new customers. Very often when you run branding campaigns your goal is simply to introduce your business (like we are trying to do with Market Motive , our start up that provides certification courses in Web Analytics, SEO, PPC, PR etc etc). Plug into the Database of Intentions.

Campaign 128

Campaign Analytics Metrics Search 128

Duct Tape Marketing

AUGUST 10, 2017

What would be steps or actions that people would take that might hint at the fact that they could become a customer. If step one was PPC, you’d want measure Google Search Consoles. Jeff S: -of reducing PPC is impacting organic? .” And I think it’s really crucial to break it down to micro goals. Yeah absolutely.

Minneapolis 33

Minneapolis Analytics Software Review PPC 33

crowdSPRING Blog

JULY 24, 2018

With filters, a substantial database of keywords and access to keywords in 170 countries, and a thorough SERP analysis, Ahrefs is a heavy hitter in providing any business with valuable data to guide a successful marketing strategy. Want to use a real powerhouse tool to reach new customers and monumentally grow your business?

Social Media 51

Social Media Marketing Analytics Audience 51

crowdSPRING Blog

JULY 24, 2018

With filters, a substantial database of keywords and access to keywords in 170 countries, and a thorough SERP analysis, Ahrefs is a heavy hitter in providing any business with valuable data to guide a successful marketing strategy. Want to use a real powerhouse tool to reach new customers and monumentally grow your business?

Social Media 48

Social Media Marketing Analytics Audience 48

Occam's Razor

JANUARY 20, 2010

Is the customer intent contained in the keywords telling you how to change / improve the page? Some very effective SEO strategies like allowing users to add reviews and comments and extend the scope of the page do not work as well with b2b as it is a differ net type of engagement and experience with your customers.

Analytics 90

Analytics Search SEO Metrics 90

Occam's Razor

JULY 1, 2008

What do I mean by that (to those of you who are not database geeks)? Name, a unique persistent customer id (Geek ID), the keyword the person came on and their underwear size. and you have one more page in Omniture you can configure to compute customer offline intent (THDStoreFinderDirections baby!). Well just assume. :).

Analytics 116

Analytics Conversion Campaign Redemption 116

ConversionXL

JUNE 2, 2022

Account-based marketing is an extremely targeted approach (one-to-one rather than one-to-many), so it usually has a much higher customer acquisition cost (CAC). Solve customer pain points to build trust, and make sure lead generation content covers bottom-of-funnel topics to lift purchase intent and improve conversion rates.

Marketing 100

Marketing Campaign Email Sales 100

Entrepreneurs-Journey.com by Yaro Starak

MARCH 25, 2011

If I need to drastically increase the amount of product I sell or customers I attract to make good money, and that requires more of my own time to achieve, or cannot be easily outsourced to others (it often increases your labor just to organize outsourcers, so don’t assume outsourcing is a magic solution), that’s not the method for me.

Affiliate 112

Affiliate Internet Software Review Advertising 112

Occam's Razor

OCTOBER 19, 2010

to drive a continual improvement of the online experience of your customers and prospects, 3. Every single company, regardless of size, will require multiple tools to understand the performance of its website, happiness of its customers and glean key context from competitors and ecosystem evolution. Actually let me rephrase that.

Analytics 135

Analytics Web Non-Compete Campaign 135

ConversionXL

OCTOBER 30, 2021

The marketing and sales funnel is a time-tested framework for mapping the customer journey. In the current landscape, to successfully guide a person from prospect to customer, you need to think about their behavior and deliver marketing that fits their needs at every stage of the funnel. Image source. Image source.

Customer 140

Customer Marketing Social Media CPA 140

Occam's Razor

FEBRUARY 9, 2015

Such is the power of being able to proactively identify which of your competitor's strategies are working well, where their current customers come from, and what specific tactics you should experiment with to create and advantage for yourself. Regular readers of the blog know of my deep love for competitive intelligence analysis.

Metrics 60

Metrics Analytics Non-Compete Search 60

ConversionXL

NOVEMBER 13, 2015

Once you understand the theory, you can begin to apply it to PPC ads, landing pages, etc. They back their claim and their value proposition (“Our software helps eCommerce stores turn their customer service into a money-making operation.”) The audience has changed. The society has changed. ”) with cold, hard facts. .”)

Greece 48

Greece PPC Audience Retention 48