YoungUpstarts

FEBRUARY 9, 2020

To track the success of your campaign, it is essential to use data-driven insights. However, depending on the campaign dashboard that you use, the number of Key Performance Indicators (KPIs) you can track can seem overwhelming. Setting goals: following the SMART framework. You may have heard of the SMART framework.

Campaign 179

Campaign Advertising Media Metrics 179

Startup Professionals Musings

APRIL 3, 2019

They randomly churn for hours a day on a couple of their favorite social media platforms, with little thought given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Create an action plan with metrics. See some recent examples in the The 10 Best Social Media Campaigns of 2018.

Social Media 240

Social Media Campaign Media Conversion Ratio 240

ConversionXL

OCTOBER 4, 2022

In this article, you’ll learn how to build a powerful ecommerce marketing strategy using customer research and messaging development, and how to use it to determine which marketing tactics will best reach your target audience. Run retargeting campaigns that convert with personalized discounts 6. Both are critical.

eCommerce 129

eCommerce Marketing Social Media Retention 129

ConversionXL

SEPTEMBER 10, 2018

If not, remember these are professionals that you’re paying, so put a framework in place that enables them to work together and maximizes the value of their efforts. Create a fair tracking and attribution framework. Growth killer #2: Different goals and metrics. Once you’ve identified the metric, never lose sign of it.

Metrics 132

Metrics Campaign Channel Advertising 132

ConversionXL

AUGUST 18, 2020

Before you kick off a link-building campaign or invest in creating quality content, you need to understand where the volume is, how competitive terms are, and the intent behind those queries. In this article, I walk you through a framework—the SEO pyramid—and how to think about keyword research for B2B SaaS businesses.

Framework 123

Framework B2B SEO Search 123

YoungUpstarts

JULY 16, 2019

Customers enjoy online shopping; their demands create enormous opportunities for eCommerce company’s growth. WordPress themes vs custom solution. However, if you strive to highlight your exceptionalism, develop a unique design and cater to customers’ needs in a better way, a simple theme won’t be enough for you.

eCommerce 113

eCommerce Software Developers Software Development Hosting 113

ConversionXL

JULY 16, 2019

You’re a marketer, and you’ve just launched a marketing campaign that you spent weeks or months building. In this post, I’ll walk you through a rigorous project management process to help you optimize your campaign strategy. Vote and decide on your campaign content, channels, and tactics based on ideas pitched in Phase 2.

Framework 114

Framework Management Marketing Campaign 114

Startup Professionals Musings

AUGUST 24, 2019

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers. Owned media. Long-term sales.

Media 238

Media Cost Framework Social Media 238

ConversionXL

FEBRUARY 3, 2022

WordStream confirmed that seven days was plenty of trial time, and they didn’t need to waste resources chasing customers down a longer funnel. No changes were made to the customer journey, and it had nothing to do with revenue lift. Yet, this was a successful growth marketing campaign. What are “pirate metrics?”.

Framework 102

Framework Marketing Acquisition Retention 102

YoungUpstarts

JUNE 9, 2013

Ric Dragon’s seminal publication “ Social Marketology: Improve Your Social Media Processes and Get Customers to Stay Forever ” is different. Providing a methodical framework covering strategy, organisation, execution and measurement, the book provides a step by step process to managing the social media marketing function.

Technical Review 159

Technical Review Social Media SEM SCRUM 159

ConversionXL

MARCH 19, 2020

They do more of the same with less, often lowering quality and customer satisfaction. Companies in this category add features when customers desire greater value. Frameworks for businesses during a crisis. Each study, however, offers a framework to help with decision making. Promotion. Pragmatic. Social habits change.

Marketing 121

Marketing Campaign Non-Compete Lean 121

Startup Professionals Musings

SEPTEMBER 3, 2017

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers. Owned media. Long-term sales.

Advertising 166

Advertising Marketing Startup Framework 166

ConversionXL

APRIL 17, 2019

Conversations with prospects or customers can improve practically every metric or user state model you’re aiming for. As Jen Havice noted here on the CXL blog , insights from customer interviews can: Accelerate the customer journey; Increase conversions; Drive more leads, sales, and revenue. Under “What’s Missing?,”

Customer 120

Customer Framework Conversion Search 120

ConversionXL

JUNE 8, 2017

According to the same study, 80% of its customers’ video plays comes from its personalized recommendation engine. Potentially, every interaction with the customer or the prospect can be personalized to a point. Copy-pasting examples from case studies is a doomed endeavor as your company and your customers are specific and different.

Programming 97

Programming Revenue Analytics Software Review 97

Startup Professionals Musings

OCTOBER 20, 2013

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers. Owned media. Long-term sales.

Media 252

Media Marketing Startup Framework 252

Occam's Razor

JULY 22, 2013

The world does not need a new business framework. seconds)" for business framework on Google today. But most of the frameworks available to us solve for divisional silos. Most of the frameworks we have also don't optimally capture the complexity of digital marketing and measurement. Why build a framework?

Framework 163

Framework Marketing Metrics Audience 163

Duct Tape Marketing

AUGUST 23, 2023

They don't have the best features, but they fall in love with their customers and sell that aspiration. It had oversight from the president, and that community organized the Save Harley campaign. Today they organize breast cancer awareness campaigns. It's as simple as that, and that is what metrics are to me.

Community 51

Community Kuwait Cofounder Bootstrapping 51

View from Seed

FEBRUARY 27, 2019

Given the common challenges encountered by founders as they navigate through this hiring decision, I thought I’d outline some of my thoughts below that can hopefully serve as a simple framework when it comes to making the first Analytics hire at your startup. Analytics vs. Finance?—?what’s what’s the difference (and what do you need)?

Analytics 149

Analytics Hiring SQL Forecast 149

Women Entrepreneurs Can

AUGUST 8, 2023

The marketing funnel is a strategic framework that guides prospects through different stages of the buyer’s journey, from initial awareness to making a purchase decision. The focus is on converting leads into paying customers and ensuring a smooth and seamless buying process.

Marketing 52

Marketing Metrics Lead Generation Social Media 52

Duct Tape Marketing

APRIL 25, 2013

The technology, metrics, measurements, testing, and goals are the science part of it while the creative campaigns and intuitive ideas are a critical part of the art of inbound marketing. Always one more video campaign. Keep the Customer Happy. If you’re with a partner agency, then your customer is, well, your customer.

Marketing 68

Marketing Indianapolis Technical Review Social Media 68

Up and Running

MARCH 17, 2022

To get the whole picture and have a framework on which to build your business you also need a strategic plan and an operational plan. It describes the products and services that your business sells and who the customers are. Who is your customer? How will you grow your market and reach new customers? Where are they?

Business Plan 145

Business Plan Operations Lean Forecast 145

Occam's Razor

JULY 18, 2011

The message, the customer data, the ability to reach current and prospective customers, drive new sales as well as repeat sales, experiment with new ideas and offers, and so much more. Analyzing email campaigns requires three important insights: 1. You must use metrics that are unique to the medium. Your campaign data.

Metrics 137

Metrics Campaign Email Marketing 137

Startup Professionals Musings

JANUARY 23, 2015

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers. Owned media. Long-term sales.

Cost 120

Cost Social Media Marketing Framework 120

Version One Ventures

SEPTEMBER 28, 2015

A few months ago, we wrote about the data we focus on to evaluate marketplaces and later shared a marketplace KPI dashboard that we created to guide founders on the important metrics they should track. There are lots of great blog posts and articles out there that talk about social platform metrics. Part I: High-Level Metrics.

Metrics 60

Metrics Churn Rate Due Diligence Social Network 60

Startup Lessons Learned

NOVEMBER 14, 2013

Many workshops thus teach you to apply specific Lean Startup methods: creating experiments, interviewing customers, optimizing pricing, and innovation accounting. LSC: Continuous delivery involves a set of frameworks that you can put in place over time. Which are the most important pieces, and which can you delay?

Continuous Deployment 162

Continuous Deployment Norway Lean Analytics 162

ConversionXL

OCTOBER 4, 2021

In this post, you’ll learn how to overcome the challenges and reap the rewards to collect subscribers, users, and loyal customers. . We’ll look at where email fits in the customer journey and walk you through how to create a strategy that fits your customer lifecycle. Customer journeys are rarely linear. Consideration.

Email 136

Email Customer Marketing Software Review 136

ConversionXL

JUNE 2, 2022

Account-based marketing is an approach where marketing and sales work together to nurture target accounts and convert or retain customers. It’s not a channel, campaign, or tactic. Sales finds aligned accounts and works with marketing to create customized journeys. This required more product evangelism and customer wins.

Customer 98

Customer Marketing Channel Acquisition 98

Occam's Razor

SEPTEMBER 15, 2014

Company UX leaders are happy to stink less by taking the sub-optimal path of responsive design, rather than create a mobile-unique experience (your customers tend to do different things on your desktop site than your mobile site!). The post is written in these six steps: Step 1: Tag every shared link with campaign tracking parameters.

Analytics 141

Analytics Metrics Mobile DC 141

Occam's Razor

JANUARY 12, 2015

At the core of everything you will do in digital analytics is the concept of metrics. How do you define a metric: It is simply a number. Your digital analytics tools are full of metrics. Helpful post: Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies.]. Now you have your foundation, metrics and KPIs.

Analytics 60

Analytics Metrics Web Leadership 60

Austin Startup

FEBRUARY 24, 2018

Much of the writing on startups focuses on two elements: finding product-market fit scaling the company once #1 is accomplished For product-market fit, we have a lot of source material to work with from the last decade: Steve Blank’s leadership on Customer Development , and Eric Ries’ on the Lean Startup ?—?along Stanford’s CS183c?—?Blitzscaling

Warrant 48

Warrant Bootstrapping Framework Hiring 48

ConversionXL

OCTOBER 13, 2015

Customers acquired by direct mail. Total Customers. Average Revenue Per Customer. It’s hard to tell if things are getting better or worse for new customers vs old customers, because you’re lumping them all together in the data. Are free trial users who submit support tickets more likely to convert to customers?

Conversion 48

Conversion Retention Acquisition Metrics 48

ConversionXL

MARCH 31, 2021

Customer interviews allow you to uncover: Why they decided to do business with you; Why they love working with you; What other challenges they have in their business; Where they go for new information. Your customers can provide you with pain-points to write about, as well as success stories to attract new clients.

Audience 127

Audience Non-Compete Distribution Channel 127

ConversionXL

OCTOBER 12, 2017

Using psychological tactics in your design to appeal to potential customers can help do this, but you must first know how users’ decisions are made. Daniel Kahneman presents two thought systems that can give marketers a framework for how to target their ideal clients through site design and get a major uplift in conversions.

Conversion 92

Conversion Design Web Operations 92

ConversionXL

JULY 25, 2022

Brands that slap a “Buy Now” button on a page and call it a day wonder why their campaigns fail to convert. Companies that engage in strategic CTA testing continue to drive success metrics like CTR (click-through rate) up and to the right. Use Voice of Customer research to understand buyer goals. CTAs drive the buying journey.

Email 146

Email Social Media Cost Campaign 146

Duct Tape Marketing

NOVEMBER 15, 2023

Over the last 13 years he’s worked with companies like Target, Jeeter and Shopify to implement performance marketing campaigns. 17:30] How deep into financials and metrics do you get before taking a client on? [19:01] Like everything is custom here, this is fractional CMO work. Most people, they don't have a framework.

Channel 63

Channel Acquisition Framework B2B 63

ConversionXL

SEPTEMBER 25, 2018

stands for: Discover : Which metrics and KPIs should you track? Let’s start with Discover: defining the list of metrics and KPIs that you should track. Discover: Which metrics and KPIs should you track? Before we start using tools or writing code, we need to know which metrics to track and why we want to track them.

Retention 107

Retention Metrics Analytics Channel 107

Occam's Razor

DECEMBER 9, 2009

Web Sales is considered a channel in the same way our call-centre, local branches and customer account managers are. In this post let me share with you a common sense framework I use in my consulting engagements to figure out a home for web analysts. I see a few different options but would be happy to hear your opinion.

Analytics 95

Analytics Framework Web Lean 95