ReadWriteStart

JULY 18, 2011

Years later Clavier's name now comes up all the time when one of his portfolio companies finds success; his exits include Mint, Tapulous, and UserPlane, other investments include Mashery (a ReadWriteWeb sponsor), Rapleaf, Fitbit, bitly, GroupOn, Twitter and many more. How to Hack the Investment World.

Investment Bankers 153

Investment Bankers Technical Review Cofounder Due Diligence 153

YoungUpstarts

JUNE 1, 2020

If you’re new to the notion of benchmarking, it involves comparing your company’s metrics to those of your competitors and your industry. Another great example of benchmarking in action involves launching crowdfunding campaigns. Today, Onewheel is a major player with an impressive portfolio of product options.

Startup 191

Startup Early Stage Campaign Demand 191

ConversionXL

MARCH 19, 2020

Use that intelligence to inform product portfolio and investment choices.”. Survey design. A 2 minute iPhone video from your CEO would have such a bigger impact than a highly manicured campaign or corporate sounding email. What does a thoughtful campaign look like? Their best course is to stabilize the brand.

Marketing 121

Marketing Campaign Non-Compete Lean 121

View from Seed

FEBRUARY 27, 2019

Recently, I’ve been working with a few of our portfolio companies to help them think about how to recruit and interview their first analytics hire. Analytics is about designing, reporting, and leveraging operating metrics to aid strategic and functional decision-making. When to make your first analytics hire.

Analytics 149

Analytics Hiring SQL Forecast 149

Hunter Walker

JULY 29, 2017

I saw our hardware portfolio companies struggling with their supply chains; they were overly reliant on expensive air freight because the ocean freight market was so opaque. RD: Everything is a marketing campaign now, even policy ideas—they’re just marketing campaigns for an issue. This was not what they built for.

Social Media 82

Social Media Campaign Media Marketing 82

crowdSPRING Blog

JUNE 5, 2017

As we enter into a new golden age of design, good design has never been more important to the success of a business. Consumer awareness of good design is at an all-time high, thanks to companies like Apple , Target , and Starbucks , who make design a top priority. Attractive design helps you stand out.

Design 78

Design Missouri Differentiation Advertising 78

ConversionXL

APRIL 15, 2020

These are four keys to take advantage of platforms’ machine-learning capabilities in your campaigns. Now, that same highly granular structure actually limits campaign success. The person who crafted this campaign clearly wanted maximum control. Optimize for the right metrics. Use an AI-friendly structure.

Artificial Inteligence 99

Artificial Inteligence SQL Algorithm Metrics 99

ConversionXL

DECEMBER 7, 2016

Nowadays nearly every online shop utilizes some sort of product recommendation engine, which is no wonder, as these systems, if set up and configured properly can significantly boost revenues, CTRs, conversions, and other important metrics. This is a very important metric when evaluating a recommender system. Popular Products.

Conversion 48

Conversion Product Technical Review Widget 48

crowdSPRING Blog

JUNE 5, 2015

We just love sharing articles about fonts, logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, economics and other interesting stuff! The Traffic Prediction Accuracy of 12 Metrics from Compete, Alexa, SimilarWeb, & More – buff.ly/1KBkzIK. audio/draft/ro….

Small Business 48

Small Business Design Social Media Nepal 48

crowdSPRING Blog

MARCH 27, 2015

We so like to talk about fonts, logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, economics and other interesting stuff! How To Connect Social Media Metrics to In-Store Foot Traffic crowdspring.co/1FalO0D. DOTW: Shiva Nallaperumal + Typeface Design crowdspring.co/1FaFHog.

Small Business 48

Small Business Design Social Media Taiwan 48

Brandanew

JULY 9, 2015

While Content Marketing can directly lead to that, many prioritize it lower than working say on improving the product or say, running campaigns that give short-term or immediate results. The easiest way to understand whether or not you have found the right experts is to check their portfolio of work.

Marketing 100

Marketing SEO Metrics Agile 100

Lightspeed Venture Partners

DECEMBER 3, 2010

The key driver of this renewed confidence from brand advertisers is better measurement of brand metrics that can show the impact of online advertising beyond clickthrough. Modcloth highlights women’s clothes from modern, indie and retro designers. A Lightspeed Portfolio company.

Internet 113

Internet eCommerce Advertising Flash 113

A Smart Bear: Startups and Marketing for Geeks

MARCH 11, 2014

But in that one discussion, I talk about HR; I talk about inventory management; I talk about local marketing campaigns. ” So I’m looking at it, and the first thing I think is the design is simple. Edwin: Would I be able to attract other people if the design would be different? And that’s probably good.

Technical Cofounder 220

Technical Cofounder Cofounder Software Review Management 220

www.vccafe.com

MARCH 11, 2013

Design/Front End: Twitter Bootstrap : Include this in your website, and you are half finished. LiveRoad : A Great IDE for design is very helpful. Color Scheme Designer. Campaign Monitor. Startup Metrics for Pirates â?? SaaS Metrics Tutorial â?? web analytics measure marketing campaigns. Eventbrite.

Software Review 53

Software Review Technical Review Startup 53

Cracking the Code

MARCH 23, 2007

The following chart compare the impact of the tsunami in 2005 on the website traffic vs. the viral marketing campaign that they launched in 2007 with Popular Media. Portfolio. (3). SaaS business metrics: why are they different? Design courtesy of Ashley Cecil. CornerstoneOnDemand. anecdotes. (13). Cloud Computing. (1).

Software Review 48

Software Review Viral Media Marketing 48

Occam's Razor

MARCH 25, 2014

In a world of infinite choice, the ability to pick critical few metrics to focus on is, well…, critical. In this post I want to share that one-page list of the best metrics for digital content, marketing and business success with you. Best Digital Metrics: Own Existences/Strategies. It would not surprise me.

Metrics 155

Metrics Marketing Analytics Channel 155

Occam's Razor

AUGUST 12, 2013

The outcome in either scenario is a restructuring of the organization that is exquisitely geared towards taking advantage of portfolio optimization. And you are telling me that the Cost Per Acquisition for my display campaigns is not $201 but rather a lowly $155? Campaign is defined as anything but Direct traffic.

Channel 161

Channel Analytics Campaign Conversion 161

Reid Hoffman

MARCH 2, 2021

Before, I was part of a portfolio, so an allocator who buys stuff and sells stuff, but I never ran anything. You actually have to design systems from the beginning so that the system itself has safety in every part and every check of every single product that you build. They were actually system designs that we started with.

Iran 39

Iran Technical Review Non-Compete Lean 39

Hearpreneur

SEPTEMBER 16, 2015

It doesn’t sound like the typical Swiss watch brand name and thereby expresses our mission of bringing a uniquely designed Swiss made watch that is affordable to market. Many of our fans own other big designer brands like Rolex etc., After looking at many extensions, we came up with the word ‘metrics.’

Naming 48

Naming Entrepreneur Haiti Nigeria 48

Occam's Razor

AUGUST 9, 2016

Along the way I'll share some of my favourite metrics and analytics best practices that should accelerate your path to becoming a true Analysis Ninja. At this point you'll be a little confused about some metric or the other. Go, read one of the best pages in the Analytics help center: Understanding Dimensions and Metrics.

Analytics 60

Analytics Metrics eCommerce PPC 60

Cracking the Code

MAY 15, 2008

Unfortunately, John Doeer was not in the panel this year, but Tony said he could not believe anymore in Johns forecasts after his support of Hillarys presidential campaign. 80 percent voted “Yes” 6) Evolution trumps design (Steve) Artificial Intelligence algorithms will be necessary for each great invention (e.g.,

Software Review 48

Software Review Technical Review San Jose Venture Capital 48

Occam's Razor

AUGUST 13, 2012

That means: All of these metrics are off. My perspective on this multi-channel multi-device multi-visit multi-campaign challenge is best summarized by the Serenity Prayer : “Lord grant me the serenity to accept the things I cannot change, the courage to change the things I can, and the wisdom to know the difference.” :).

Analytics 124

Analytics Channel Metrics Web 124

Occam's Razor

OCTOBER 24, 2016

Step 1: Optimal Metrics. You'll find it here: Digital Metrics Ladder of Awesomeness. The metrics ladder lays out a path that will get you there, step by step while ensure your org is coming along with you. Step 1: Optimal Metrics. Tough metrics. Smart metrics. Wait, Wait, What the Heck is Attribution?

Analytics 60

Analytics Metrics Technical Review Channel 60

Occam's Razor

MAY 19, 2014

But the problem is that single golden metrics hide valuable insights and, more often than not, drive bad behavior. Here's my proposal: If you are pushed to have a single golden metric, give it a partner. The BFF metric you find should not be one that is very far away. So, great metric. Honestly, who can blame them.

Metrics 159

Metrics Analytics SEC Acquisition 159

Occam's Razor

SEPTEMBER 30, 2013

We'll start with digital at the highest strategic level, which leads us into content marketing, from there it is a quick hop over to the challenge of metrics and silos, followed by a recommendation to optimize for the global maxima, and we end with the last two visuals that cover social investment and social content strategy.

Analytics 154

Analytics Marketing Social Media Technical Review 154

Occam's Razor

MARCH 23, 2010

Because every tool uses its own sweet metrics definitions, cookie rules, session start and end rules and so much more. When it comes to proving which campaigns are better and which numbers to report to the management what will you do? Never bother to sign up for their own email campaigns (to see how much they stink).

Analytics 118

Analytics Web Metrics Channel 118

Scalable Startup

FEBRUARY 1, 2013

In the last five years, there’s been this sort of acknowledgment of the consumerization of the enterprise, which is consumer product development, design methods applied to business software, of which SaaS and cloud and all these things are examples. Alexia Tsotsis: Let’s see, what about other companies that aren’t in your portfolio?

Software Review 22

Software Review Startup Venture Capital Stock 22

Occam's Razor

FEBRUARY 7, 2022

Bonus read: Four types of experiments you can run on Facebook: A/B, Holdout, Brand Survey, and Campaign Budget. ). Well-designed experiments often prove us wrong – with data.). One of the coolest things we’ve done over the last year is to ascertain how to get t rue incremental complete campaign brand lift for our large campaigns.

Analytics 101

Analytics Programming Global Campaign 101

Occam's Razor

JANUARY 7, 2019

Learn what Session Quality is in Google Analytics, then learn how to use it in your campaigns to improve conversions. Learn what Smart Bidding is in Google Ads, then learn how to use it in your campaigns to improve outcomes. Obsess about what happens after campaigns end. Take your first steps towards unlocking smart algorithms.

Analytics 88

Analytics Marketing Algorithm Campaign 88

Occam's Razor

SEPTEMBER 21, 2015

And, the normal crud that pollutes a slide (logos, ugly template design elements, confidentiality declarations, company fonts) have also been removed for the same reason (and because I did not want you to weep when you see how much more hideous these slides would be with all that added in). It is by design. Take a look at this slide.

Stock 60

Stock Conversion Matching Audience 60

Occam's Razor

JANUARY 9, 2012

" Sad, unimaginative measurements of their sad, unimaginative campaigns. If you are doing lame stuff, why try harder in an analytics context by asking for Economic Value or Visitor Loyalty or Conversation Rate or a thousand other super powerful and insightful metrics ? 2 Multiplicity: Competencies, Campaigns, Systems, Everything.

Marketing 140

Marketing Analytics Web Channel 140

Occam's Razor

JUNE 1, 2010

Consider how we measure success of our TV campaigns. Leverage powerful metrics like Loyalty, Recency , Brand Perception , Task Completion Rate , Size of Second Level Network , Competitive Share of Voice and more. These are not "loser" metrics like visits and pageviews! Oh, oh, and you can run experiments! So exciting.

Marketing 92

Marketing Channel Web Metrics 92

Occam's Razor

APRIL 23, 2012

While there is a great deal of appreciation for the power of metrics/data, I've come to realize that Sr. Leaders don't quite appreciate the deep, and often corrosive, consequences of choosing metric x over metric y as a key performance indicator (KPI). It is a standard metric. It really is that stark.

Metrics 152

Metrics Analytics Search Channel 152

Occam's Razor

JANUARY 7, 2014

An example is: "We should add these 80 keywords to our PPC portfolio with a max bid of $14." They are generic mash-ups that tailor to almost no one's needs, and more often than not contain awful things like nine not-really-thought out metrics for one dimension in a report. " Kisses. Angels singing! Time on Site!

Analytics 140

Analytics Web Metrics DC 140