crowdSPRING Blog

JULY 13, 2016

When offering a new product or service it is important for a business to quickly demonstrate value to prospective customers and differentiate itself from the competition. Before developing a name, tagline, or logo, it is important to develop a positioning statement that gives the brand a sense of purpose. Instant Domain Name Search.

Marketing 48

Marketing Startup Differentiation Naming 48

ConversionXL

OCTOBER 14, 2021

You work tirelessly to understand your customer, market, and competition so you can differentiate. Are your campaigns driving conversions? From the moment the world turned to remote work, Zoom’s name was everywhere. Brand tracking is how you measure if those efforts are paying off. Do consumers know who you are?

Metrics 157

Metrics Marketing Campaign Audience 157

Up and Running

AUGUST 19, 2016

Most people simply type out their product name, usually in an effort to follow what they think is working, because so many other businesses are doing it. Include these keywords into your page title, along with your product name. It’s just a slower process than outsourcing the campaign to an actual launch service. Call to action.

PPC 60

PPC Campaign Sales Search 60

Both Sides of the Table

APRIL 12, 2018

Of course we have to believe that there is a viable market, a differentiated product offering and a chance to build something defensible but if you do those basics right you still get crushed without an amazingly talented founder. Viral Adoption / Group Use Cases Jamie didn’t want to stop at a single household. He was steadfast.

Security 247

Security Los Angeles Silicon Valley Video 247

Up and Running

MAY 23, 2016

Step 3: Brand and differentiate yourself. Whether you’re looking to stand out in an already-crowded marketplace, or to simply be a memorable company, figuring out how to brand and differentiate yourself is key. However, we have been able to differentiate [ourselves] and also excel by making enterprise software fun and enjoyable.

Software Review 74

Software Review Software Delaware Forecast 74

Duct Tape Marketing

MARCH 2, 2023

In a recent episode, they talked with Kevin Perry about how he goes viral on every single platform. And you know, the, the role of a typical CMO in an organization is strategic planning, brand management, you know, obviously the marketing campaigns, analyzing data, helping develop and use a budget and, and maybe even managing team players. (05:43):

Marketing 87

Marketing Hiring Audio Networking 87

Austin Startup

APRIL 26, 2020

The name of the last part? First, just to provide a foundation here, Bazaarvoice was named after Chapter 4 of “The Cluetrain Manifesto” (available for free online), “ Markets Are Conversations ”. Netflix’s initial marketing campaign? And the Blockbuster name became synonymous with late fees. it was amazingly prescient.

Technical Review 62

Technical Review Campaign Video Naming 62

ConversionXL

MAY 29, 2019

Naming a channel. For most businesses, the name of the channel will be the business name (since YouTube is supporting an existing brand rather than starting a new one). Even if you haven’t started publishing on YouTube, you may want to claim your channel name now. As with domains, more and more get claimed every day.

Channel 106

Channel Video Audience Software Review 106

Duct Tape Marketing

NOVEMBER 15, 2023

Over the last 13 years he’s worked with companies like Target, Jeeter and Shopify to implement performance marketing campaigns. Over the last 13 years, he's worked with companies like Target, Jeter and Shopify to implement performance marketing campaigns. Like it's not about, you know, going viral and reaching masses.

Channel 65

Channel Acquisition Framework B2B 65

Mike Michalowicz

FEBRUARY 11, 2013

Every time you post with your business ID, your business name (and web page link) you’re putting yourself out there in front of potential customers. Get a Twitter account in your business name. Your store name will be displayed on the products for the duration of the event and the donation is tax deductible.

Small Business 167

Small Business Marketing PR Social Media 167

Both Sides of the Table

DECEMBER 5, 2010

There were chat rooms, discussion groups, dating, classified ads – you name it. ones were enhanced because they coincided with hardware that allowed us to capture more content instantly – namely images and video – otherwide Web 2.0 might have been a lot less differentiated. companies versus the Web 1.0

Social Network 318

Social Network Networking Internet Technical Review 318

Duct Tape Marketing

SEPTEMBER 26, 2018

A lot of people who are good at word of mouth are kind of good at it on accident, so we’re very specific and there’s a whole framework in this book; a six step process that any business can use to develop a talk trigger, a differentiator that creates word of mouth. They have a differentiator that creates conversation. .”

Montana 56

Montana Viral Sacramento Differentiation 56

YoungUpstarts

AUGUST 3, 2016

I bet you never thought peaches could go viral. The local business used Facebook ads to help their small, pop-up peach stand go viral, experiencing a 2.3x sales growth and 40x return on investment after running its Freestone Tour Facebook campaign. Once you select your business, you will need to create a campaign name.

Campaign 100

Campaign Advertising Viral Georgia 100

Occam's Razor

FEBRUARY 3, 2014

Some have experimented with virality ( Pepsi Test Drive or Dove Beauty , etc.), Put the company name on the stadium? Some use the display advertising options on YouTube, but are not sure what value those ads deliver (and how to think of them in context of web display ads or even TV). but commitment to uniqueness is inconsistent.

Analytics 149

Analytics Marketing Audience Channel 149

Duct Tape Marketing

JUNE 29, 2012

Some will say it takes a hugely expensive campaign; others will gladly take your limited funds to try generate something “viral.” By clarity, I mean you’re clear on your offering, clear on your differentiation, clear on your message, and clear on your vision. A Clear Differentiator.

Non-Compete 60

Non-Compete Oregon Differentiation Viral 60

mashable.com

OCTOBER 11, 2011

” Be sure to differentiate your company from ones that the journalist has already covered, however. Even if this kind of coverage seems tangential, it gets the name of your company in the media and helps to build buzz. viral video. Don’t always try to land the company or CEO profile. October 10, 2011 14:12:16.

PR 103

PR Startup Social Media Technical Review 103

abovethecrowd.com

JUNE 2, 2021

Paypal famously offered customers $5 to invite a friend, who would then also get $5 as part of a highly successful viral marketing campaign (they actually started at $20, and then reduced it to $10 and then ended at $5). If they have worked in business for 20 years, you have an 700-1 experience differential right out of the gate.

IPO 82

IPO Customer Matching Silicon Valley 82

crowdSPRING Blog

FEBRUARY 20, 2019

Since then, our online lives have only gotten busier as we’re bombarded daily with personal messages, cat gifs, marketing messages, viral videos, political messages… You get the idea. Roger Dooley’s article “ Emotional Ads Work Better ” reveals that emotional ad campaigns perform nearly twice as well as ads with a rational focus.

Marketing 56

Marketing Audience Sales Technical Review 56

Both Sides of the Table

FEBRUARY 12, 2017

I began asking around who the smartest people in the online media industry were and two names came up again and again — Jonah Peretti (social & viral content) and Ze Frank (social video). I asked Jonah in my interview how he became this viral guru. He sees the same situation playing out today in online media.

Media 210

Media Los Angeles Russia Viral 210