Occam's Razor

JULY 24, 2018

work (collection, processing, reporting, analysis), processes, org structure, governance models, last-mile gaps , metrics ladders of awesomeness , and… so… much… more. Remember, tools, work, processes, org structure, governance models, last-mile gaps, metrics ladders of awesomeness, and… so… much… more. The Implications of Complexity.

Analytics 93

Analytics Framework Metrics Algorithm 93

ConversionXL

OCTOBER 22, 2018

As a group, we’ve gotten a firmer grasp on top-of-the-funnel metrics. After looking at the data across 3–6 months (the average sales cycle), it became clear that—even though the campaign was a “success” based on the number attendees—it drove a relatively low percentage of pipeline revenue. Salesforce and Salesforce Campaigns.

B2B 131

B2B Marketing Analytics Campaign 131

ConversionXL

MARCH 31, 2021

Interviewing them will provide you with their wants and needs from a messaging perspective and uncover topic ideas and distribution channels. Here are some example questions we recently used during a client campaign: Why did you decide to work with [AGENCY]? Select your content distribution channels.

Audience 127

Audience Non-Compete Distribution Channel 127

Occam's Razor

SEPTEMBER 29, 2009

One of the ultimate excuses for not measuring impact of Marketing campaigns is: "Oh, that's just a branding campaign." Before we go any further I must clarify that I love branding campaigns just as much as the next guy. I love campaigns that Visa runs. Remember: Engagement is not a metric, its an excuse. ].

Campaign 128

Campaign Analytics Metrics Search 128

A Smart Bear: Startups and Marketing for Geeks

NOVEMBER 25, 2016

Examples: how a market will evolve, what competitors are investing in, whether new marketing campaigns will be successful, or how an important new hire will perform. We’ve talked about this before in the context of SaaS metrics. Sometimes the puzzle is created by fundamental uncertainty inherent in the decision.

Differentiation 120

Differentiation Framework Restful Software Review 120

ConversionXL

MAY 19, 2020

Or maybe it’s your keyword well that’s reaching its limits, leaving you with plenty of ideas, but no clear path forward about how to prioritize them or the distribution channels for which they’re best suited. Throughout the rest of the article, I’ll give you 15 questions to use as brainstorming prompts. Show your work.

Differentiation 129

Differentiation Sales Email Metrics 129

Occam's Razor

MAY 19, 2014

But the problem is that single golden metrics hide valuable insights and, more often than not, drive bad behavior. Here's my proposal: If you are pushed to have a single golden metric, give it a partner. The BFF metric you find should not be one that is very far away. So, great metric. Honestly, who can blame them.

Metrics 159

Metrics Analytics SEC Acquisition 159

Occam's Razor

MARCH 18, 2013

Today's post is about a new problem I'm starting to notice, which only exists because our tools have become so much cooler and handed us so much power: constant mismatching of hit- and session-level metrics and dimensions. It will be critical that you are familiar with what a metric is and what a dimension is. Use Goal Value.

Metrics 144

Metrics Analytics Matching Green 144

Up and Running

DECEMBER 14, 2016

Building a list and setting up email templates and campaigns takes time. There are metrics to review. For example, finishing a campaign and ready to send or schedule it? I use Mailchimp for the distribution of weekly newsletters, and for list growth via opt-ins for multiple types of campaigns. Advanced stats.

Email 60

Email Small Business Marketing Campaign 60

Occam's Razor

DECEMBER 12, 2011

I am going to attempt to significantly simply your life by recommending the critical few metrics you should use to analyze performance of your digital marketing campaigns and website. Recommend metrics / KPIs you can use based on the size of your company. Best Metrics / KPIs for Small Business Websites. But not to worry.

Metrics 151

Metrics Web Analytics CPA 151

Duct Tape Marketing

AUGUST 23, 2023

The thing is, those who are afraid to be a little eccentric, a little authentic and a little different, often blend in with the rest. It had oversight from the president, and that community organized the Save Harley campaign. Today they organize breast cancer awareness campaigns. So that is the third thing.

Community 53

Community Kuwait Cofounder Bootstrapping 53

ConversionXL

APRIL 3, 2018

Shoutout to @PeepLaja and the rest of the CXL team for making this happen year after year. They used humor – created a Chief Discount Officer’ – CDO – ‘humor to sell a deal’ campaign that included multple emails and direct mail. Create win-back campaigns for churned customers. Woo your customers. Engagement.

Retention 106

Retention Artificial Inteligence Channel Email 106

ConversionXL

MAY 29, 2019

For the SaaS 250, the strongest correlation (0.87) between subscribers and any other key metric (videos, views, channel age) was with the quantity of videos published. Ultimately, the primary success metric for a YouTube channel is subscribers, not views. Briggs narrows the long list down to one key metric: watch time.

Channel 106

Channel Video Audience Software Review 106

ConversionXL

MARCH 19, 2020

A 2 minute iPhone video from your CEO would have such a bigger impact than a highly manicured campaign or corporate sounding email. What does a thoughtful campaign look like? And it’s more important than ever to communicate to their customers, prospective customers, and the rest of their industry.”.

Marketing 121

Marketing Campaign Non-Compete Lean 121

Occam's Razor

AUGUST 9, 2016

Along the way I'll share some of my favourite metrics and analytics best practices that should accelerate your path to becoming a true Analysis Ninja. At this point you'll be a little confused about some metric or the other. Go, read one of the best pages in the Analytics help center: Understanding Dimensions and Metrics.

Analytics 60

Analytics Metrics eCommerce PPC 60

Startup Lessons Learned

AUGUST 24, 2009

One is explaining the world as it used to work: the importance of gatekeepers, the scarcity implied by limited distribution, and the resulting quality bar that the industry is so proud of. But, as any startup can tell you, this opens up a tremendous set of opportunities for the rest of us. What accounts for the difference?

San Francisco 113

San Francisco Lean Technical Review Distribution 113

ConversionXL

FEBRUARY 21, 2018

Seasoned experts suggest that you should optimize for a metric which can affect the bottom line of your business. These metrics ensure that most of your efforts can be tied to monetary values. The downside that all those metrics have in common is that they only measure the short-term effects gained with your tests.

Programming 117

Programming Audience Analytics Metrics 117

ConversionXL

NOVEMBER 14, 2013

So no wonder 59% of businesses have figured out that they should fix their conversion machine before pumping any more dollars into their PPC or SEO campaigns. So what are the rest doing? Ignore vanity metrics, segment super deep and don’t just rely on built-in reports. Also, vanity metrics are not insightful.

PPC 123

PPC Analytics Conversion SEO 123

Occam's Razor

FEBRUARY 28, 2017

To ensure customer delight was delivered in a timely manner, it was also decided that Average Call Time (ACT) would now be The success metric. The success metric, ACT, did go down. Too much emphasis was on Averages (remember averages suck, distributions are better ). Metrics matter. What do you think happened?

Metrics 60

Metrics Analytics Acquisition Naming 60

Occam's Razor

DECEMBER 20, 2010

What campaigns? It shows the distribution of the pages people see on your site (not the "silly" metric, average page views per session). What campaigns have a higher percentage of these people? See the campaign (utm_) tracking parameters? They just left. Where did they come from? What landing pages?

Analytics 118

Analytics Web Social Media Search 118

ConversionXL

OCTOBER 19, 2017

In decentralized (or “embedded”) teams, optimization responsibilities are distributed amongst employees under many different umbrellas within the organization, rather than one department. The metrics aren’t the same and neither are the strategies…they all need to be aligned to create a consistent user experience.”. Image Source.

Chad 90

Chad Analytics Technical Review Framework 90

ConversionXL

SEPTEMBER 28, 2016

Your boss probably thinks so, but the truth is that a lot of sites that aren’t ready to go viral launch their campaigns too soon. Here are some non-video viral campaigns that have been successful in the last few years. Presumably because he didn’t want to deal with glitter for the rest of his life.). The result?

Viral 48

Viral Conversion Campaign Audience 48

ConversionXL

NOVEMBER 6, 2017

In any experiment, some metric within some group usually changes, but whether we’ve invested in the statistical rigor to discover it is another question altogether.”. Knowing these finer details can help meaningfully shift your metrics in a positive direction, where they may have once been plateauing. Image Source. Possibly not.

Chad 112

Chad Mobile Technical Review Aggregator 112

Startup Lessons Learned

AUGUST 4, 2020

We talked about contributing solutions as an antidote to despair, being the target of a disinformation campaign as a result of putting real numbers about exponential growth into the public sphere, collaborating with experts, and how not to lose sight of the big picture even when your head is in the details. It's been an interesting time.

New York 60

New York Campaign Technical Review Germany 60

ConversionXL

SEPTEMBER 5, 2019

running regression analyses against success metrics), but we knew what our “ideal customer profile” looked like for the most part, and we knew which customer profiles were worth the most money to us generally. These ended up being the most valuable, in my opinion, for actionable marketing campaign ideas. Career background?

Software Review 115

Software Review Design Agile Analytics 115

ConversionXL

FEBRUARY 17, 2021

Have an effective distribution strategy. Links are extremely important for ranking higher in SERPs, but you shouldn’t disregard the rest of the ranking factors as well. All these metrics show whether a website you’re analyzing is following a shifty link building strategy or not. Create high-quality content. Mind your reputation.

SEO 157

SEO Metrics Acquisition Email 157

ConversionXL

MARCH 7, 2017

You’ll walk away with personas you can use for marketing decisions, as well as data to further explore for copy ideas, design guidance, and campaign experiments. These ended up being the most valuable, in my opinion, for actionable marketing campaign ideas. How are they organized and distributed? What do you want to know?

Software Review 102

Software Review Design Agile Analytics 102

Occam's Razor

OCTOBER 21, 2013

A lot of the keywords I used to add to my campaigns came from the long, long tail I saw in my organic search data (I would take the best performers there and use PPC to get more traffic) and from competitive intelligence research. , you can of course look at your normal Channels or All Traffic reports in Google Analytics. Crazy idea?

Search 154

Search SEO Analytics Engineer 154

Occam's Razor

JULY 13, 2017

You are going to see my deep bias for simplicity for the rest of this post (or in the 745,540 words written on this blog thus far). Oh, or your main traffic sources and the visitor acquisition metrics? Beyond the value of the lessons from the visualizations, I encourage you to explore rest of the EJI website. Tweet that.

Analytics 124

Analytics United States Audience Cyprus 124

ConversionXL

AUGUST 27, 2019

I say “execute” because MarTech can be used to publish, distribute, optimize, or track and measure. These customer values are recorded as dimensions and metrics (as you can see in our tracking plan example below). Without a CDP, you don’t have one central place to process the customer data for the rest of your marketing tools.

Analytics 124

Analytics Naming Metrics Campaign 124

Occam's Razor

JANUARY 20, 2010

End of a minor web analytics lesson on going beyond obvious metrics and never, ever, never forgetting context. Does the distribution match your goals? Of course look at our favorite metric bounce rate by keyword (that tells you if you can get people to give you one solitary click , the most primitive measure of SEO success).

Analytics 90

Analytics Search SEO Metrics 90

ConversionXL

NOVEMBER 15, 2016

After all, the goal is to systematically improve the success of a business, whatever that means metric-wise. The differences, much like the differences of B2B optimization in general, mostly come down to differing business cycles, purchasing decisions, and success metrics. The metrics in SaaS sound a little different as well.

Conversion 48

Conversion Churn Rate Retention Metrics 48

Up and Running

MAY 28, 2015

We’re looking at our lean business planning is about strategy, tactics, concrete specifics including milestones, metrics, tasks and schedule, and essential numbers to run a business, all of which lead to managing cash flow. What distribution, are we using gems or are we a web? You need metrics because we’re human.

Lean 60

Lean Business Plan Video Software Review 60

Startup Lessons Learned

JUNE 15, 2020

You know, a little context is that I've been working on hunger issues for 10 years in cooperation with the No Kid Hungry Campaign and several local leaders in that. He's been with me in the No Kid Hungry Campaign, as well as working closely with Charity Water. And also just the rest of the story of how you decided to take this action.

San Francisco 68

San Francisco Founder Community Software Review 68

maplebutter.com

JANUARY 8, 2013

Written By Dan Martell on February 2nd, 2012 | Category: Hiring LeanStartup Marketing Metrics Startup Life | 6 Comments. Building Metrics / Usage Reports / KPI 3. Product/Metrics (70%/30% time) * Get your product activation (sign-up + meaningful action) to 60% * then, Get your product retention to 20% weekly. 10) Metrics.

Technical Review 44

Technical Review Startup Cofounder Software Review 44

crowdSPRING Blog

SEPTEMBER 20, 2010

We also monitor every marketing campaign that we run to evaluate whether the expenses (both time and effort) are justified. What it is: Industry sources are reporting that Google will soon distribute millions of mobile devices to small businesses allowing customers to “check-in&# to those businesses and to rate the businesses.

Small Business 102

Small Business Analytics Social Media Search 102

Occam's Razor

DECEMBER 3, 2012

A small bang here, a big sizzle there, one big paid search campaign and … VICTORY! Use those metrics to optimize your social existence. Bonus: Facebook Advertising / Marketing: Best Metrics, ROI, Business Value. Proactively Capture distribution structure. Reality, as is its wont, is much more complex. Good question.

Framework 147

Framework Marketing Search Mobile 147