article thumbnail

How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. What’s inside will differ depending on the channel or marketing campaign. Marketing funnel.

Campaign 149
article thumbnail

Ways To Make Your Startup Stand Out From The Rest

YoungUpstarts

Here’s how you can make your startup stand out from the rest of the crowd. As your business grows, marketing is going to become increasingly important A good marketing campaign needs a central theme, idea, or message to be truly effective at tempting people to shop with your business. Have a Clear Ethos and Message.

Restful 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Master Customer Value Optimization

ConversionXL

Customer Lifetime Value is first and foremost, influenced by factors that are your KPIs: RFM distribution; Margin; Customer Experience (Product reviews, Net Promoter Score, Customer Effort Score, etc.); RFM distribution. Once you have RFM groups, you’ll better understand the distribution of your customers. Image source ).

Customer 132
article thumbnail

Is Marketing The Backbone Of Any New Business?

YoungUpstarts

Times when there is enough business to get by should not be taken as opportunities to rest but, rather, as opportunities to source further business so that if existing buyers cease trading or go elsewhere there won’t be a crisis as a result. Producing and distributing posters, leaflets and flyers to raise visibility. Online marketing.

Marketing 198
article thumbnail

5 Strategies To Capitalize On Hard Times In Business

Startup Professionals Musings

Viral marketing campaigns to lure new customers will cost you big money. These are chances to broaden your product line, change distribution, offer new services. Similarly, it should be a wake-up call for the rest of us, or we will be overrun by young entrepreneurs with their burning desire to control their own destinies.

Viral 232
article thumbnail

5 Key Recovery Strategies Counter Economic Downturns

Startup Professionals Musings

Viral marketing campaigns to lure new customers will cost you big money. These are chances to broaden your product line, change distribution, offer new services. Similarly, it should be a wake-up call for the rest of us, or we will be overrun by young entrepreneurs with their burning desire to control their own destinies.

Viral 430
article thumbnail

Want to Know a Secret? Your Customers Do.

ConversionXL

The rest of the story is familiar. A similar disappointment has plagued many mysterious campaigns of decades past (like those billowing sheets that teased new cars—a bold choice given 1990s designs). For marketers, then, the goal is to distribute that secret, in full or part, for maximum impact: To create real value for Insiders.

Customer 108