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Google Analytics Health Check: Is Your Configuration Broken?

ConversionXL

Is eCommerce tracking turned on? Is the office IP address filtered out? Are the IP addresses of your affiliates filtered out (agencies, freelancers, etc.)? Are the IP addresses of your affiliates filtered out (agencies, freelancers, etc.)? Is your home IP address filtered out? Duplicate eCommerce Data Not Filtered.

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Is Click Fraud Devouring Your Ad Budget?

ConversionXL

However, it continues to poison marketing campaigns—and find its way into more and more courtrooms. This article explains what click fraud is, shows how it can impact your campaigns, and shares ways to reduce its impact on your marketing. Some networks are highly sophisticated, and organisers disguise their IP addresses.

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18 Top A/B Testing Tools Reviewed by CRO Experts

ConversionXL

There are a lot of available configuration options, for example you can add multiple filters such as user IP address, localisation or cookie values. The test segmenting features are very robust, actions can be triggered by device, ip, cookie, audience type and at specific times of day allowing us to test whatever we want, when we want.’

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A Quick Primer on B2B Conversion Optimization

ConversionXL

Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea. There are a few things that make optimizing for B2B a different beast: The sales cycle is usually longer.

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The Advanced Guide to Transactional Emails That Convert

ConversionXL

Promotional emails are strategically sent to promote a specific marketing initiative or campaign. For example, a summer sale or a holiday coupon. Primarily, they’re designed to encourage sales from potential or previous customers. Campaign Monitor ($29-699 / month). Use a dedicated IP for transactional emails.

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Venture Capitalists, Super Angels and the State of Startup Funding

mashable.com

a part of an exciting team, building web applications such as social networking, ecommerce, games, sports, contact management, CMS and more.Re. How iPad Magazine Sales Stack Up [REP. SCVNGR Makes Major Enhancements to iP. GE Campaign Turns YouTube Videos and. Its Not Just Facebook: MySpace Trans.

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Ecommerce Landing Pages: Fewer Distractions, More Conversions

ConversionXL

Two percent is the average conversion rate for ecommerce sites. Right now, many ecommerce companies can still grow with an average conversion rate. This is largely thanks to the ecommerce industry growing by about 23% year over year. By 2021, the ecommerce growth rate is projected to drop by as much as 5–6%, down to about 17%.

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