Occam's Razor

SEPTEMBER 24, 2012

A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. In the second part of the talk a large client joined FBe on stage to make the case for Facebook campaigns. From the data presented, there is no way to tell if the Facebook campaign worked or not. Attribute it all to the Facebook campaigns.

Metrics 165

Metrics Advertising Marketing Social Media 165

YoungUpstarts

MARCH 6, 2015

Unusual, unique and eye-catching marketing campaigns are often pursued in an attempt to become separate from the herd. Here are five crazy marketing campaigns that paid off for start-ups and new businesses: Uber. The stunt went viral, with the app receiving plenty of publicity.

Campaign 100

Campaign Haiti Marketing Oregon 100

ConversionXL

OCTOBER 26, 2022

TikTok has evolved from a platform known for viral dance moves to a place of rapid product discovery. For ecommerce business owners and marketers, jumping on this bandwagon is different to jumping on Facebook and Instagram. The TikTok buying craze even has its own viral hashtag: #TikTokMadeMeBuyIt. via Shopify ].

Sales 115

Sales Customer Viral Marketing 115

The Startup Magazine

SEPTEMBER 30, 2018

You need to establish good relations with your customers in order to generate more sales and social media is the best place to find and attract new audiences. One of the biggest advantages that social media offers is you can reach a lot of audiences and increase your sales without spending a lot of money. 4- Run Contests and Offers.

Social Media 96

Social Media Media Sales Audience 96

ConversionXL

NOVEMBER 5, 2015

Launch a viral competition. A viral competition is a competition where you enter with an email address, and then get extra entries for every person who signs up from your referral. For this viral competition we generated 2,987 emails for a total cost of $6,661.11 Here are some of the best approaches being used today… 1.

Database 48

Database Email Viral Campaign 48

Hearpreneur

JULY 5, 2023

Entrepreneurs can employ popular trends, challenges, and collaborations with influencers to reach a wider audience and gain viral attention. Brand messaging, engagement, and customer awareness are the main goals of the TikTok campaign. Collaborating with industry influencers that fit your company is the finest marketing tactic.

Entrepreneur 103

Entrepreneur Audience PPC Campaign 103

Both Sides of the Table

MAY 19, 2010

It’s always fun debating companies with Dana because she’s always so knowledgeable on deals – particularly those in the digital media, ad-tech and eCommerce spaces. Helps content publishers and advertisers launch campaigns that develop viral distribution attributes and therefore gain “buzz.”.

Partner 240

Partner New York City Cofounder Syndicate 240

Both Sides of the Table

APRIL 28, 2010

It is a platform to help brands building viral marketing campaigns. They focus on trying to drive engagbranded social media marketing campaigns (e.g. Clients include Pepsi, Sony, CNN, Universal, AT&T, Victoria’s Secret and Facebook, which has used the service for multiple campaigns.

Venture Capital 270

Venture Capital Cofounder Spain San Diego 270

thebarefootvc

DECEMBER 16, 2011

2011 was finally the year when the media spotlight shone on how under-represented women are in almost all power structures in business, government, technology and media – and how crucial it is that we leverage the leadership skill set that they bring to the table to tackle the problems facing the world today.

Technical Review 110

Technical Review India Mobile Hockey Stick 110

mashable.com

OCTOBER 16, 2010

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! a part of an exciting team, building web applications such as social networking, ecommerce, games, sports, contact management, CMS and more.Re. 38 New Social Media Resources You May.

Angel Investor 83

Angel Investor Venture Capital Social Media Technical Review 83

Up and Running

JULY 26, 2016

Your customer acquisition cost and lifetime value are the two magical numbers you need to calculate for each one of your campaigns. For ecommerce, this is based on transaction size, commission, and chances of the user returning. Most campaigns can be optimized to increase conversion rates and lower costs.

Revenue 60

Revenue Acquisition Channel Campaign 60

ConversionXL

NOVEMBER 28, 2022

In this article, you’ll learn how TikTok Ads work and how you can create campaigns that grab attention and turn interest into conversions. What makes TikTok Ads different from other social media advertising platforms? TikTok users embrace ecommerce. What makes TikTok Ads different from other social media advertising platforms?

Customer 102

Customer Viral Audience Campaign 102

ConversionXL

FEBRUARY 29, 2016

Promotional emails are strategically sent to promote a specific marketing initiative or campaign. Despite popular belief, transactional emails are not exclusively relevant to eCommerce companies. In addition, the social sharing buttons at the top create a built-in growth engine / viral loop. Campaign Monitor ($29-699 / month).

Email 48

Email Canada Technical Review Software Review 48

crowdSPRING Blog

AUGUST 20, 2018

Dunkin’ Donuts ran a campaign that leveraged reciprocity and the idea of “giving to getting” effectively. Called “ Eagles Win, You Win ,” the campaign offered Philadelphia area customers a free coffee the day after the Philadelphia Eagles won a game. Give them simple ways to share content with their social media contacts.

Las Vegas 63

Las Vegas Philadelphia Small Business Marketing 63

ConversionXL

JUNE 24, 2014

However, just as any marketing campaign needs to be properly thought out so it doesn’t backfire, website owners need to think carefully about what they are sharing and how they are sharing. For more social media marketing don’ts, check out Mashable’s 11 Biggest Social Media Disasters of 2012.

Social Network 130

Social Network Viral Social Media B2C 130

ConversionXL

AUGUST 10, 2021

And in turn, engage with their platform on highly competitive ecommerce shopping days. One B2B brand that does this well is social media scheduling platform Later. One B2B brand that does this well is social media scheduling platform Later. Curate content for each stage of the marketing funnel.

Metrics 152

Metrics Audience Curation Algorithm 152

ConversionXL

SEPTEMBER 2, 2019

Some ecommerce websites might decide against offering social login if their target audience is aged 55 or older—these users are less likely to have social accounts. Take the infamous American Apparel campaign offering 30% off to customers living in areas affected by Hurricane Sandy “in case you are bored during the storm.”

Social Network 73

Social Network Viral Social Media B2C 73

ConversionXL

JANUARY 8, 2018

They apply content/link/keyword research, technical audits, content creation and the ability to do massive PR/Awareness/Brand campaigns to help boost this. Are your current links clean, what opportunities for content and media mentions are there? Stuff doesn’t go viral overnight and not without promotion.

SEO 134

SEO Metrics Analytics Search 134

Occam's Razor

MAY 2, 2017

Ecommerce: Betabrand. Every ecommerce site has to obsess about Revenue. I love driving strategic emphasis on Path Length for larger ecommerce sites as it encourages an obsession away from one-night stands which is the standard operating model for most sites. Small Business Ecommerce: Lefty’s Sports Cards & Collectibles.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

Occam's Razor

AUGUST 22, 2011

Mobile Marketing and Analytics: Click-to-Call Mobile Ad Campaigns. Multichannel Analytics- Tracking Online Impact Of Offline Campaigns. I Got No Ecommerce. Podcast: Measuring Rich Media (Ajax, Flash / Flex, RSS & Blogs). Tip #14: Measuring Value of Ecommerce Sales Tools. How can my company become great?"

Analytics 124

Analytics Metrics SEM Web 124

Occam's Razor

JANUARY 21, 2009

For your Search campaigns. Success for campaigns (Search, Social Media, Display, TV and what not) is always measured based on that one visit or what happens when the campaign runs. Facebook, in its quest for world domination, runs a world wide campaign (of whatever sort, really, make one up). Or your Display ads.

Analytics 75

Analytics Conversion Campaign Metrics 75

Duct Tape Marketing

JANUARY 9, 2020

Klaviyo is a platform that helps growth-focused eCommerce brands drive more sales with super-targeted, highly relevant email, Facebook and Instagram marketing. I always talk about the idea that virality. So we created this whole campaign. Because it may not be viral, as we talked about, but at least it makes it more shareable.

Viral 42

Viral Lean Audience Video 42

Duct Tape Marketing

MAY 4, 2016

Referral Marketing– This includes intentional word of mouth activities, viral tactics as well as intentional referral generation. Public Relations– This includes activities aimed at receiving coverage in traditional media outlets. AdEspresso – The easiest online tool to manage and optimize your Facebook Advertising Campaigns.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

The Next Web

AUGUST 19, 2013

I had some friends selling an eCommerce site builder to small businesses approaching with the direct sales model only. In today’s world, you can sell through blogs, podcasts, video, eBooks, newsletters, whitepapers, SEO, social media marketing, and other forms of content marketing. Well, then you’ve got to go viral.

Belarus 137

Belarus Viral Channel Startup 137

mashable.com

SEPTEMBER 29, 2010

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Dev & Design Mashable on Facebook Join Us! a part of an exciting team, building web applications such as social networking, ecommerce, games, sports, contact management, CMS and more.Re. 38 New Social Media Resources You May.

Web 111

Web Design Social Media PHP 111

Both Sides of the Table

FEBRUARY 3, 2011

They realized for them this was dumb because people didn’t want to use up their credits so viral adoption wasn’t happening quickly enough. How has the viral coefficient been for you? Gregg gave us specifics on how viral adoption has worked. The viral adoption went to 15-20 per share action. . <Small

Viral 303

Viral Investment Bankers Video Business Model 303

ReadWriteStart

JANUARY 12, 2022

Knowing your target customer base is the most important bit of information you will need while choosing your location, deciding your budget, and planning your marketing campaign. The digital world — with its million eCommerce platforms and social media channels — can help decide the fate of your business from the moment of its conception.

Social Media 149

Social Media Business Plan Demand Channel 149

Occam's Razor

FEBRUARY 3, 2014

I would have never bumped into my Prudential commercial in any place other than YT because of how I consume media.] Some have experimented with virality ( Pepsi Test Drive or Dove Beauty , etc.), In the Build stage we use YouTube as an media platform. #4. Tap into YouTube Community / Media Platform. Because of YouTube.

Analytics 149

Analytics Marketing Audience Channel 149

ConversionXL

MAY 19, 2016

She might turn to social media, look at more car insurance providers, go into the office, read online reviews, sign up for a newsletter first, etc. Both Harvard Business Review and Practical Ecommerce have reported the death of the linear funnel. One of my favorite examples of this is the design of viral loops.

Analytics 78

Analytics Metrics Channel Software Review 78

YoungUpstarts

MARCH 20, 2014

These days, with the near-prerequisite to include digital, social and mobile components to B2B marketing campaigns, it’s more important than ever to produce high-quality video content to deliver your message in a memorable way. Identify how your video will be used (TV broadcast, social media, tradeshow exhibition, etc.)

Video 180

Video B2B Campaign Social Media 180

Up and Running

JANUARY 14, 2022

The stringent regulatory environment and a new brand with no social capital such as a social media following, reviews, customer case studies, etc. Of those competitors, a few of them have marketing and sales budgets equal to millions of dollars which are used on paid advertising, media mentions, influencers, and more.

SEO 104

SEO Software Review Search Acquisition 104

Up and Running

MAY 23, 2016

Gabriel Kuperman, CEO of CuePin, says, “Try testing an idea with a small budget that you can obtain through your own savings, a small bank loan, or even a Kickstarter campaign. For example, Buffer, the successful social media company, just closed their only office. Experimenting with a combination of these methods is a good idea.

Software Review 74

Software Review Software Delaware Forecast 74

ConversionXL

APRIL 11, 2016

Big brands are spending tens of thousands on videos that fall flat while a lucky few are going viral. Before people purchase from an eCommerce site, they want to see exactly what they’re purchasing. In some cases, you might have an entire marketing campaign to go along with your video. The State of Video in 2016.

Video 48

Video Conversion Mobile Search 48

ReadWriteStart

JANUARY 12, 2022

Knowing your target customer base is the most important bit of information you will need while choosing your location, deciding your budget, and planning your marketing campaign. The digital world — with its million eCommerce platforms and social media channels — can help decide the fate of your business from the moment of its conception.

Social Media 78

Social Media Business Plan Demand Channel 78

Both Sides of the Table

DECEMBER 5, 2010

billion in annual subscription revenues not including advertising or eCommerce). Products like awe.sm (I’m an investor) will help you manage the efficacy of your social media marketing campaigns. AOL is in the process of rebuilding itself and emulating a little-known LA-based startup called Demand Media.

Social Network 318

Social Network Networking Internet Technical Review 318

Mike Michalowicz

JANUARY 24, 2018

Avoid Outsourcing Your Social Media. Social media has spawned a plethora of consultants who will handle all your social media needs. We hear digital media is the new frontier where Business is being done. Avoid Trying To Go Viral. You can’t architect a viral success. Avoid Over Optimizing.

Viral 126

Viral Social Media LLC Mobile 126

mashable.com

SEPTEMBER 22, 2008

Top Topics Twitter YouTube Facebook iPhone Google Video Social media Mobile 2.0 Top Topics Twitter YouTube Facebook iPhone Google Video Social media Mobile 2.0 IFM Campaign Manager – A Web-based email list management and marketing tool. Synergymail – Online email marketing app that includes campaign tracking.

Software Review 78

Software Review Social Media Social Network Software 78