ConversionXL

APRIL 10, 2019

PPC campaigns continue to become increasingly well-targeted. While those tactics may have differentiated your campaigns in the past, they no longer do (or won’t soon). One way to stand out is to go beyond keyword targeting and create PPC campaigns for specific targets—an account-based marketing (ABM) strategy.

PPC 131

PPC Campaign Marketing Sales Cycle 131

View from Seed

MARCH 3, 2015

So we had those two assets: Website Grader and the resulting email list. We started with a general webinar about how to turn your website into a marketing machine, then we went on to SEO, then blogging, then social media. EM: We experimented and found success through another tactic aside from webinars on social media.

Marketing 120

Marketing Sales Cycle Startup CTO Hire 120

Austin Startup

APRIL 17, 2017

Internship Title: Marketing Intern Compensation: Unpaid Description: As the Marketing Intern at Thrillbox, you’ll be helping run all internal marketing campaigns for 30,000 users in 115 countries of their mobile app 360 video player. To Apply: Email jobs@Thrillbox.com and reference the Capital Factory intern program.

Semantic 48

Semantic Social Media Database Artificial Inteligence 48

ConversionXL

OCTOBER 22, 2018

Talk to any B2B marketer about attribution and they’ll either roll their eyes or rant about how it’s important but hard to get right—long lead cycles, multiple contacts from a single organization, etc. How do you justify the Facebook Ad spend or social media manager if you can’t tie their work to closed deals?

B2B 131

B2B Marketing Analytics Campaign 131

ConversionXL

MAY 8, 2019

Ecommerce marketing often focuses on the bottom of the funnel—remarketing ads for abandoned carts, time-limited email discounts, etc. Social proof and trust seals can do that at the point of purchase. But you can’t skip this stage simply because it’s furthest from a sale. Blog posts. So what works at this stage? Downloadables.

eCommerce 131

eCommerce Marketing Audience Non-Compete 131

Brandanew

DECEMBER 21, 2015

Some products have a strong seasonal surge around the holiday season, and you need to be aware of your sales cycles. You can increase your online sales at Christmas by planning: Offers, promotions & sales. Send email newsletters to your customers or customize emails e.g. for last minute Christmas delivery.

eCommerce 100

eCommerce Sales Social Media Campaign 100

ConversionXL

NOVEMBER 5, 2020

I put together a one-page website, a list of 100 people to reach out to, and a cold email script that would make seasoned sales professionals cringe. It starts with a simple email. I know this language sounds formal and stuffy, but high-ticket service sales cycles are long. Most B2B buyers know this.

PR 120

PR B2B Lean Audience 120

YoungUpstarts

SEPTEMBER 2, 2015

One of the most important factors is timing of marketing and sales outreach. Send an email when a customer spends more decision-making time on social media and the message is lost. At OptifiNow we have created the following tips businesses can use to improve the timing of sales outreach to boost results: 1.

Customer 100

Customer Sales Cycle Campaign Social Media 100

Women Entrepreneurs Can

FEBRUARY 27, 2024

Sales prospecting requires a blend of skills and nuances, including market research, communication prowess, and relationship-building abilities. Furthermore, successful sales prospecting involves ongoing evaluation and refinement of your approach based on feedback and data analysis.

Sales 40

Sales Artificial Inteligence Technology Lead Generation 40

YoungUpstarts

AUGUST 17, 2014

Automation helps with mass emails, social media replies, and on-page content. For example, IFTTT (if this then that) allows marketers to create ‘recipes,’ combining platforms to influence a general or specific campaign. However, marketing in the 21 st century is different. What Is Marketing Automation? Why You Need It.

Architecture 180

Architecture Marketing SEO Cofounder 180

Duct Tape Marketing

FEBRUARY 22, 2017

By the end of this post, you will have a one-week action plan for systematizing social selling to win dozens of more meetings and closed business every month, and once your system is up and running, you’ll find that the time investment is very minimal. Misconception 2: “I always ignore cold email, and my buyers will too.”. Click rates.

Curation 44

Curation Lead Generation Technical Review Email 44

ConversionXL

MAY 27, 2022

Very few, if any, of these interactions are with a sales rep. Instead, buyers are self-directed, gathering information from social media, websites, webinars, and online events. Because if people are making up their own minds, without coercion from sales, creating demand is the best way to get them to choose you.

Demand 95

Demand Management B2B Campaign 95

ConversionXL

MAY 20, 2016

You finally decide to invest the time and money into building an email list. Tons of articles explain the importance of email marketing for your business, but you continue to fail at achieving results. So what are all the other successful email marketers doing that you’re not? So what are the benefits of email segmentation?

Email 77

Email Conversion SEO Campaign 77

ConversionXL

FEBRUARY 19, 2012

Instead, you should try to capture their email address and start forming a relationship. Having an attractive lead magnet will accelerate your email list building like it’s on steroids. A lead magnet is the (free) offer you make to get visitors’ email addresses. Getting their email is a transaction.

Email 131

Email Sales Cycle Minnesota Sales 131

Duct Tape Marketing

JULY 30, 2019

As with any great marketing campaign, an effective remarketing strategy starts with goal setting. However, for those who run businesses with longer sales cycles—for example, a B2B consulting firm—your ideal conversion might not be a sale. Here’s how you do it. What are you trying to do with these ads?

Advertising 71

Advertising Campaign Social Media Audience 71

mashable.com

SEPTEMBER 22, 2008

Top Topics Twitter YouTube Facebook iPhone Google Video Social media Mobile 2.0 Top Topics Twitter YouTube Facebook iPhone Google Video Social media Mobile 2.0 4 email share Last August we featured a post with more than 230 online apps for running your business.

Software Review 78

Software Review Social Media Social Network Software 78

ConversionXL

MAY 19, 2016

She might turn to social media, look at more car insurance providers, go into the office, read online reviews, sign up for a newsletter first, etc. Gone are the days of simple funnels and so there are many external factors that influence a purchase decision, such as content marketing or social media.

Analytics 78

Analytics Metrics Channel Software Review 78

Up and Running

JANUARY 16, 2018

Over 500 million people watched video content on social media daily throughout this past year, and that number is expected to grow even more in 2018. Get creative and split test your campaigns when it comes to the overall message and content of your videos. Fortunately, it’s much easier to do than it might seem.

Video 111

Video Small Business Sales Cycle Audience 111

ConversionXL

OCTOBER 7, 2022

This is due to factors such as maturity, sales cycle, product value, purchase frequency, and customer lifespan. Total marketing spend in Q1 + total sales spend in Q1 / Number of new customers in Q1 = CAC in Q1. Let’s say you spent $2,000 on email marketing and $5,000 on webinar production and distribution.

Acquisition 22

Acquisition eCommerce Cost Customer 22

conversionxl.com

SEPTEMBER 10, 2013

I feel like “conversion rate optimization” is in 2013 what “social media marketing” was in 2009. Existing companies can segment their email database to reveal their most loyal customers. Email once a week. It’s Not a Conversion Problem, It’s a Customer Development Problem. Rating: 3.9/

Customer Development 60

Customer Development Conversion Developer Customer 60

ConversionXL

NOVEMBER 13, 2019

I had actually won an innovation award for planning a hugely complex, digitally printed, dynamically personalized direct mail catalog campaign for Tourism British Columbia as a client. Following on from the audit, they asked me to take over the management of the campaigns.” but not for ‘landing clients.'”

SEO 110

SEO Hiring PPC Leadership 110

Duct Tape Marketing

JANUARY 26, 2016

Shorten sales cycle. The native social media platform and email service provider analytics can round out a great deal of the activity measurement. This is the bridge stage and may take some time to master as campaign conversion, goal setting, testing and tracking is an art and science on its own.

Metrics 28

Metrics Retention Analytics Sales Cycle 28

ConversionXL

NOVEMBER 13, 2019

I had actually won an innovation award for planning a hugely complex, digitally printed, dynamically personalized direct mail catalog campaign for Tourism British Columbia as a client. Following on from the audit, they asked me to take over the management of the campaigns.” but not for ‘landing clients.'”

SEO 49

SEO Hiring PPC Leadership 49

Duct Tape Marketing

APRIL 5, 2016

The key is to get as granular as you can so you are tracking things you can impact with campaigns, tweaks and processes. Typical marketing dashboard metrics include: Email. Social Media. Sales – Your sales dashboard is how you keep track of your sales pipeline elements of the marketing hourglass.

Analytics 28

Analytics Metrics Sales Cycle Finance 28

Duct Tape Marketing

MARCH 3, 2017

With as many as 76% of marketers planning to produce more content in 2017, it becomes critical to weigh the performance of content campaigns against goals. After readers comment on a post using Disqus, they get an email notification on any new comment on that post. Sadly, most marketers see this as a challenge.

Marketing 28

Marketing Metrics Clickthrough Analytics 28

www.rocketwatcher.com

NOVEMBER 8, 2010

Rocket Watcher Product Marketing for Startups Product Marketing for Startups About Speaking Contact Email Posts Startups Product Marketing Messaging Social Media Commentary Uncategorized Marketing Metrics 101 for B2B Startups 13. You can sign up for email updates, subscribe via RSS or follow me on Twitter.

B2B 42

B2B Metrics Marketing Startup 42