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Top 15 Digital Marketing Publications That All Marketers Should Read

The Startup Magazine

These articles provide awareness, education, and marketing campaign ideas. 1: Social Media Examiner. This free daily digital publication provides social media marketers with digital marketing and social media best practices and digital marketing tips. 2: markonmag. 3: Writing Wildly. 5: Inc.com .

Marketing 206
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How to Generate More Sales From Your Email Marketing Campaigns

ConversionXL

Compared to social media and content marketing, email is a mature channel for engaging online consumers. When it comes to email campaign optimization you can test and optimize many of the same components you do on a landing page. Sender Name: Another important aspect to test in your email campaigns is the sender name.

Campaign 111
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Leveraging a Fractional Marketing Officer for Growth

Duct Tape Marketing

The main draw for companies towards hiring a fractional chief marketing officer lies within this inherent flexibility—a godsend especially for startups or smaller firms that might not have ample resources yet require top-notch talent steering their go-to-market strategy. More flexibility, similar expertise without traditional office ties.

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5 Things That Make Your Ecommerce Business More Valuable

YoungUpstarts

The only way to get an accurate value estimation is to hire a business broker to perform a business valuation. Connect with a marketing specialist who will set you up with a PPC campaign, some landing pages, and optimized web forms. Increase quality engagement on social media. It’s not just about revenue.

eCommerce 264
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How To Use Your Small Business Marketing Budget To Deliver Big ROI

YoungUpstarts

For a small- to medium-size business, Direct Response campaigns (as opposed to Branding and Awareness campaigns) are better suited for quick wins and delivering returns on the marketing spend. If it sounds convincing so far, then the next step would be to decide how best to execute your marketing campaign. Do It Yourself.

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3 Marketing Tactics To Promote Your Startup

YoungUpstarts

Effective marketing campaigns will help you build brand awareness, increase sales, and boost your bottom line. Some of the key benefits of paid advertisements include targeted marketing that is tailored to your specific audience, the ability to advertise across various platforms, and greater control over your digital marketing campaigns.

Marketing 195
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Ways to Save Money on Your Google AdWords Campaign

The Startup Magazine

Nothing can bring you as much targeted traffic as a well-run PPC campaign. If more than a couple of these are not up to par with the rest, you are better off replacing the keyword or restarting your campaign. No surprise that big companies hire the best in the business. Keyword research is a big part of the campaign.