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Account-Based Marketing vs. Lead Generation: Which is Right for You?

ConversionXL

Account-based marketing (ABM) and lead generation both offer a way to do this. Done right, both can help attract the kind of high-quality leads that become long-term customers and advocates. Templafy generated 475% ROI with lead generation. Lead generation gets people through the door.

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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. What’s inside will differ depending on the channel or marketing campaign. Marketing funnel. Measurement.

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Common B2B Challenges and How To Solve Them

ConversionXL

This process helped us define accounts with the highest revenue potential which we then ran highly perosnalized campaigns to. In 2020 we applied the same approach to two of our customers: idronect (software to manage drone businesses) and Opsfleet (software development company). It can be used across both product and marketing.

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4 Reasons Gen Z Will Rule The Tech World By 2020

YoungUpstarts

Generation Z is making its way into the market and its starting to reshape the tech world with their views and preferences. Generation Z, much like their parents, Generation X, still doesn’t have an appropriate “name” like Millennials or Baby Boomers. Going mobile. In addition, 35.5% In addition, 35.5%

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How to Create a Simple Small Business Lead Generation Process

Up and Running

And lead generation can be time-consuming if you don’t know how to approach it. Some small businesses struggle with lead generation because their level of effort and their desired outcomes aren’t aligned. Nurturing leads is key. Lead generation is a major priority for companies of all sizes.

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How to Craft a Digital Advertising Strategy that Combats Rising Costs and Captures New Customers

ConversionXL

If your business has a five- or six-figure digital advertising budget, you can put more money behind campaigns. It will also ensure you’re not “spraying and praying” with campaigns—and you’re not wasting your budget. This kind of spending means crowded ad platforms, which makes it more difficult to stand out. Who are your competitors?

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The Expert Guide to Creating a Marketing Growth Strategy

ConversionXL

The Ansoff Matrix , named for its strategist creator Igor Ansoff, can be a helpful tool as you evaluate growth opportunities. For example, in 2021 accounting software platform Bill.com acquired spend management tool Divvy in order to increase its market share. Rewards program, contests, email marketing, campaigns; Revenue.

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