Brandanew

MARCH 11, 2016

Use of social media in political campaigns is no longer new. But the reason Obama’s campaign is discussed here is because he was the first major leader to use it effectively. In fact they scored the opposite when their controversial statements were made viral by Obama supporters, leading to complete negative publicity.

Social Media 100

Social Media Campaign Media Viral 100

ConversionXL

FEBRUARY 12, 2019

As Alistair Croll and Benjamin Yoskovitz detail in their book, Lean Analytics, cohort analysis has special relevance for the customer lifecycle, enabling marketers. Cohort analysis can be done for revenue, churn, viral word of mouth, support costs, or any other metric you care about. By campaign of first order.

Retention 126

Retention Analytics Campaign eCommerce 126

Startup Lessons Learned

DECEMBER 16, 2008

Lessons Learned by Eric Ries Tuesday, December 16, 2008 Engagement loops: beyond viral Theres a great and growing corpus of writing about viral loops, the step-by-step optimizations you can use to encourage maximum growth of online products by having customers invite each other to join. This is essentially a version of the viral loop.

Viral 140

Viral San Francisco Lean Continuous Deployment 140

crowdSPRING Blog

MARCH 15, 2013

Lean Business: Capacity Management, Overhead, and Your Business – [link]. Lean Business: Capacity Management, Overhead, and Your Business – [link]. Why Your Marketing Campaign Sucks | TechCrunch – [link]. Marc Andreessen: Not every startup should be a Lean Startup or embrace the pivot | Gigaom – [link].

Social Media 105

Social Media Small Business Design Media 105

Startup Lessons Learned

OCTOBER 23, 2013

Guest post by Lisa Regan, writer for The Lean Startup Conference. Analytics spark more questions and discussion than almost any other aspect of the Lean Startup method. Alistair and Ben, co-authors of the book Lean Analytics, will help you sort it out in our next webcast, Lean Analytics for Non-tech Companies.

Analytics 167

Analytics Lean Widget Metrics 167

Both Sides of the Table

MAY 19, 2010

Another topic we debated early in the program was “lean startup” vs. “ fat startup ” where we both took the obvious hedge and said “it depends.” But truthfully both Dana and I are more aligned with the lean startup principles and believe you only go FAT when you’ve really proved out your product / market fit. Total raised: $29.5mm.

Partner 240

Partner New York City Cofounder Syndicate 240

The Startup Magazine

MAY 26, 2024

This philosophy is demonstrated in her collaborations, as she leans on art to help fill the gap between society and technology. If those campaigns don’t go viral, it can force entrepreneurs back to the drawing board. Masha wants to see a world where tech and society seamlessly work in tandem.

Los Angeles 78

Los Angeles Global Founder Venture Capital 78

Hearpreneur

APRIL 13, 2022

One of the most important lessons entrepreneurs can learn from Dropbox is to adopt the lean start-up methodology and start. Their marketing campaign has been quite strong and, while many features are the same, it offers a competitor, which makes both platforms better because of how hard they must work to stay on top. 2- Dropbox.

Artificial Inteligence 75

Artificial Inteligence Entrepreneur Technical Review Software Review 75

crowdSPRING Blog

MAY 31, 2013

Lean Business: The Very Model of a Modern Spreadsheet (with templates) – [link]. Lean Business: The Very Model of a Modern Spreadsheet (with templates) – [link]. Four Lean Advertising Campaigns That Went Viral | Harvard Business Review – [link]. Are there examples of native ads done right?

Social Media 94

Social Media Small Business Design Media 94

Duct Tape Marketing

MARCH 26, 2021

Staples has developed a reputation in the marketing industry for being a creator of viral content. In the past few years, several of his video campaigns have amassed more than five billion views, and 35 of them have landed on the first page of YouTube. Biggest takeaway: Today everybody has a megaphone.

Marketing 90

Marketing Silicon Valley Cofounder Framework 90

Occam's Razor

APRIL 8, 2013

This thought was in my mind as I was reading Lean Analytics a new book by my friend Alistair Croll and his collaborator Benjamin Yoskovitz. In this post, we’ll look at each of the four steps in the Lean Analytics Cycle in more detail. If it's the number of invites sent, it's virality. But it is not routine.

Metrics 156

Metrics Analytics Lean Churn Rate 156

Steve Blank

DECEMBER 7, 2010

use Google Analytics to measure the success of your campaign. If you’re assuming virality of your product, you will need to show viral propagation of your product and the improvement of your viral coefficient over several experiments. Present and explain your marketing campaign. What worked best and why?

Wiki 316

Wiki Lean Management Business Model 316

crowdSPRING Blog

JANUARY 18, 2011

A few weeks ago, I wrote about Lean Marketing Strategies for Small Businesses and Startups. Many asked if we could share more lean marketing strategies and tips. Today’s post starts a new series in the crowdSPRING Blog – Lean Marketing 101 – focusing on lean marketing for startups and small businesses.

Lean 90

Lean Marketing Small Business Campaign 90

crowdSPRING Blog

MARCH 11, 2012

The web has seen other videos go viral, but never with the speed accomplished by three young filmmakers who traveled to Africa in 2003 to help stop the rebel Joseph Kony’s ferocious campaign and his strategy of using children as soldiers and sex slaves. Lean Marketing tips: not-for-profit edition. Photo: Marie Jades.

Viral 88

Viral Uganda Social Media Africa 88

crowdSPRING Blog

NOVEMBER 13, 2011

Search engine marketing is a tactic that is perfect for a lean, iterative approach to marketing. For instance, if you have a simple goal of driving additional traffic to your site it is easy to measure the results (and cost) of the SEM campaign. Here is a short tutorial for getting your Facebook campaign going: Set goals.

Advertising 103

Advertising Lean Marketing Campaign 103

leananalyticsbook.com

AUGUST 19, 2012

Lean Analytics Book. Because of this, some companies run campaigns to artificially inflate download numbers using mercenaries. Viral coefficient (how well your users become your marketers.). Traffic sources and campaign effectiveness (the SEO stuff, measuring how well you get attention.). Skip to navigation. Contact us.

Metrics 58

Metrics Clickthrough Lean Analytics 58

Up and Running

MAY 23, 2016

Step 1: Start with a lean plan. It’s the fastest way to get your idea onto paper, and it’s the very first step in the lean planning process, which is much easier and more iterative than traditional business planning methods. Introducing Lean Planning: How to Plan Less and Grow Faster. How to Write a Traditional Business Plan.

Software Review 74

Software Review Software Delaware Forecast 74

Startup Lessons Learned

MARCH 13, 2009

Announce a new product, start its PR campaign, and engage in buzz marketing activities. If the viral coefficient is 0.9, Start with a five-dollar-a-day SEM campaign. Is it 1) a PR campaign where were actively seeking press or 2) people blogging about us even though were not talking to them or encouraging them to do so?

San Francisco 168

San Francisco PR Lean Early Stage 168

Mike Michalowicz

JANUARY 24, 2018

Avoid Trying To Go Viral. As social media platforms continue to mature, we will be seeing more examples of viral videos, viral campaigns, viral __. You can’t architect a viral success. Tactics without strategy is a trend to avoid! Thanks to Corey Vandenberg , Next Door Digital. They are innovative.

Viral 126

Viral Social Media LLC Mobile 126

Brandanew

JUNE 20, 2016

Contrary to what you may want to hear, going viral doesn’t have much to do with it. These are also tips for you to adopt for your brands and campaigns to ensure that your on the right path! This allows you to be flexible about how to set your campaigns and ensure that the results are in line with what you’re trying.

Marketing 124

Marketing Framework Curation Matching 124

crowdSPRING Blog

AUGUST 17, 2014

Right now, today, appearing in virtually every corner of the the internet you can be find my neighbor’s video along with thousands of others and witness one of the most successful, most impressive viral media campaigns of all time. Related posts: 5 great viral marketing campaigns (and what small businesses can learn from them!).

Viral 83

Viral Marketing Social Media Public Relations 83

Up and Running

JULY 26, 2016

Lean marketing. Your customer acquisition cost and lifetime value are the two magical numbers you need to calculate for each one of your campaigns. Most campaigns can be optimized to increase conversion rates and lower costs. Intercom allows you to build drip email campaigns based on specific actions users take on your site.

Revenue 60

Revenue Acquisition Channel Campaign 60

mashable.com

OCTOBER 5, 2012

Wordoid , NameVine and Lean Domain Search generate new words by appending their own prefixes and suffixes to your root, though I’ve found many of these results are not very good. Digital Campaigning: Meet the Marketing Wizards of D.C. Digital Campaigning: Meet the Marketing Wizards of D.C. viral video. viral videos.

Naming 104

Naming Startup Social Media RSS 104

Duct Tape Marketing

SEPTEMBER 30, 2022

And so if you care about that experience, then what we're trying to do with that journey of a customer who works with us is find those who are trying to lean in and provide a differentiated experience to their customers, not just at that first digital touch, but every touch along the way. (04:34): John Jantsch (05:07): Yeah. Get Semrush.

Marketing 72

Marketing Differentiation B2C PR 72

crowdSPRING Blog

JANUARY 31, 2011

Related posts: Lean Marketing Strategies for Small Businesses and Startups. 5 great viral marketing campaigns (and what small businesses can learn from them!). Do you have your own tips or resources for public relations? Share them here by posting a comment. Illustration: Eric (a.k.a.

Public Relations 130

Public Relations Small Business Lean PR 130

crowdSPRING Blog

JUNE 19, 2011

Related posts: Lean Marketing: Public Relations strategies for small businesses and startups. 5 great viral marketing campaigns (and what small businesses can learn from them!). Better to bite your tongue than to get bit when the interview is published. Photo: United Nations Photo.

Lean 96

Lean Marketing Public Relations PR 96

crowdSPRING Blog

MAY 19, 2013

As a result of more and more small businesses have sought alternative channels for their marketing strategies, such as value-add partnerships, inbound marketing campaigns, search engine optimization and social media marketing. Develop your own best practices for your social marketing campaigns and repeat what works again and again.

Small Business 96

Small Business Social Media Marketing Lean 96

Mike Michalowicz

JANUARY 10, 2013

Avoid Trying To Go Viral. As social media platforms continue to mature, we will be seeing more examples of viral videos, viral campaigns, viral __. You can’t architect a viral success. Tactics without strategy is a trend to avoid! Thanks to Corey Vandenberg , Next Door Digital. They are innovative.

Viral 145

Viral Social Media LLC Mobile 145

Women Entrepreneurs Can

JANUARY 19, 2021

You’ve got to make your business look good to the companies around you, and a good marketing campaign can make a big difference here. To prove this, you’ll need to conduct an SOC Audit ; it’s a very simple way to examine how you’re performing in terms of collaboration, and whether or not you’ve got a good future in leaning on others.

Reputation 52

Reputation Viral Community Social Media 52

crowdSPRING Blog

SEPTEMBER 6, 2011

Last week I wrote about some ways that not-for-profits could leverage the concepts of lean marketing. A great example of the is last year’s (PRODUCT)RED campaign, a major marketing effort, the goal of which was to help eliminate AIDS in Africa. Related posts: Lean Marketing tips: not-for-profit edition.

Small Business 100

Small Business Public Relations Africa Lean 100

YoungUpstarts

MARCH 17, 2016

The best companies recognise that such plays can go viral. Launching a campaign like that over social media is much for effective that a campaign that simply offers free drinks. Lean businesses will try, if they can, to stay within this borrowing bracket. This could be through a competition or something else.

Cost 100

Cost Finance Social Media Engineer 100

crowdSPRING Blog

AUGUST 20, 2017

Don’t try too hard to “go viral” and above all, obey the law. Guerrilla marketing is a little risky, but the risk should be in the success or failure of the campaign and not in running afoul of the law. This helps you create content and marketing campaigns that speak more effectively to them. Next steps.

Small Business 48

Small Business Marketing Technical Review Audience 48

crowdSPRING Blog

AUGUST 20, 2017

Don’t try too hard to “go viral” and above all, obey the law. Guerrilla marketing is a little risky, but the risk should be in the success or failure of the campaign and not in running afoul of the law. This helps you create content and marketing campaigns that speak more effectively to them. Next steps.

Small Business 48

Small Business Marketing Technical Review Audience 48

Startup Lessons Learned

JULY 6, 2020

I think once we lean on the community, the community really has uplifted us to an even more promising stage. Remdesivir came from one of these campaigns. When the main proteinase gets inhibited, the viral replication becomes difficult, and the virus would therefore die. Eric Ries : What were those initial submissions like?

Artificial Inteligence 60

Artificial Inteligence Open Source Cofounder Design 60

crowdSPRING Blog

FEBRUARY 20, 2019

Since then, our online lives have only gotten busier as we’re bombarded daily with personal messages, cat gifs, marketing messages, viral videos, political messages… You get the idea. Tip #4 Lean on emotion – not intellect. This is why people scan – they don’t have time to do anything else.

Marketing 56

Marketing Audience Sales Technical Review 56

Brandanew

OCTOBER 21, 2016

These experiences are similar to that of the viral videos which one can easily share amongst their peers. More such marketing innovations can be expected in near future that base its core on VR technology and creating path-breaking marketing campaigns to put their brands ahead. You can connect with him over LinkedIn.

Marketing 100

Marketing Hawaii Sweden Mobile 100

Startup Lessons Learned

SEPTEMBER 2, 2020

How do we cut through the news in the disinformation campaign? And in fact, The Lean Startup is very much that. So it's the first time in my life that I pushed this to all my networks as hard as I could, and I was also very aggressive on the viral mechanics that I plugged into it. Why You Must Act Now is a call to action.

South Korea 114

South Korea Silicon Valley Sweden Italy 114