A Smart Bear: Startups and Marketing for Geeks

OCTOBER 11, 2010

Except the "strategy" is a tirade of drivel I've heard so many times I can lip-sync as the words spew out the founder's mouth: "We're going to A/B-test AdWords campaigns until we discover our hook.". We're better than everyone else at SEO.". "A We're putting a 'Retweet' button inside the product to encourage viral growth.".

Software Review 261

Software Review Technical Review Viral Software Developers 261

Brandanew

JUNE 3, 2016

Since 1996 when this statement was made by one of the world’s most successful entrepreneurs, the three words have gone really, really viral. Maybe that is one of the reasons why almost every brand created a content marketing campaign initiated by a blog but gradually they posted less and less, eventually abandoning the idea.

Campaign 100

Campaign Marketing Viral SEO 100

ConversionXL

FEBRUARY 3, 2022

It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. Where campaigns to build brand awareness and generate top-of-funnel sales drive traditional marketing, data across the entire customer lifecycle drives growth hacking in marketing.

Retention 113

Retention Marketing Acquisition Channel 113

The Startup Magazine

JULY 28, 2023

SEO – Search Engine Optimization for Online Marketing Concept. You must represent your brand in your bricks & mortar building, online via your website, through your social channels, and in any other ad campaigns you run. If you go viral, your brand will soar. If you are missing traffic, you are missing sales.

Marketing 103

Marketing Social Media Audience SEO 103

The Next Web

DECEMBER 12, 2013

A marketplace is not often a natural hangout, and relies on a barrage of emails, offers and marketing campaigns to get you to remember to go back to check out the site or app. “In In the early days of e-commerce, sales were typically the most important metric for success. So our advice is to choose one, and get really good at it.”.

Mobile 136

Mobile Silicon Valley Viral Technical Review 136

YoungUpstarts

OCTOBER 21, 2019

It has paved numerous pathways for merchandisers to base their marketing campaigns on. Before we move forward to list all the ways which can assist one with optimizing sales through social media, let’s discuss in depth the resources social media has employed to facilitate brands in revamping their name/image over the years.

Social Media 124

Social Media Media Audience Campaign 124

ConversionXL

JULY 7, 2020

If you’re looking for an alternative way to drive traffic, leads, and sales, Pinterest is an opportunity. Google requires on-page SEO, technical SEO , outreach, link building , and a months- (or years-) long wait—just to discover if it works or not. Quit boards with a low virality score (which you can check in Tailwind).

Marketing 114

Marketing Viral Campaign Search 114

Up and Running

JULY 26, 2016

Aug-15: Head of Sales (growth team). We spent a year building a solid sales and growth team before we even expanded our product team. See Also: A Complete Guide to Forecasting Sales for Your Monthly Subscription (SaaS) Business. Most campaigns can be optimized to increase conversion rates and lower costs. Lean marketing.

Revenue 60

Revenue Acquisition Channel Campaign 60

Women Entrepreneurs Can

MAY 5, 2023

Guerrilla Marketing Examples Here’s a quick look at some guerrilla marketing examples: Nike ran a campaign where they spray painted their logo and “RUN” onto old, broken park benches. SEO with a reputable marketing agency for sustainable, long-term results).

Marketing 52

Marketing Campaign Viral SEO 52

crowdSPRING Blog

AUGUST 20, 2017

Run a sale or create discount coupons. Everyone loves a sale, and thanks to discount tracking sites like RetailMeNot and browser extensions like Honey , consumers are finding them easier than ever. Don’t try too hard to “go viral” and above all, obey the law. A well-executed podcast can be an incredibly valuable marketing tool.

Small Business 48

Small Business Marketing Technical Review Audience 48

crowdSPRING Blog

AUGUST 20, 2017

Run a sale or create discount coupons. Everyone loves a sale, and thanks to discount tracking sites like RetailMeNot and browser extensions like Honey , consumers are finding them easier than ever. Don’t try too hard to “go viral” and above all, obey the law. A well-executed podcast can be an incredibly valuable marketing tool.

Small Business 48

Small Business Marketing Technical Review Audience 48

Duct Tape Marketing

MARCH 21, 2024

Tim shares his expertise on the ever-evolving world of SEO, shedding light on the crucial components that contribute to successful online visibility and rankings. Tim shares his expertise on the ever-evolving world of SEO, shedding light on the crucial components that contribute to successful online visibility and rankings.

SEO 65

SEO Technical Review Viral Video 65

Duct Tape Marketing

SEPTEMBER 30, 2022

And then they come check us out, and then like, Hey, so we have a pretty good viral product led growth experience as well for us internally. But I see people using your forms in onboarding, you know, in, you know, maybe even prep for a sales call, you know, in trying to get, you know, specs for, you know, how to quote, you know?

Marketing 76

Marketing Differentiation B2C PR 76

Duct Tape Marketing

MARCH 20, 2019

How can you use content to ignite sales? And how do you create content that gets shared and establish viral loops? Add to SEO. Once you’ve created your on- and off-page SEO approach, you can continue to build on it. Build Social Media Campaigns. Enhance Email Marketing Campaigns.

Marketing 65

Marketing Social Media Campaign Analytics 65

ConversionXL

MAY 27, 2022

Sales intelligence platform Cognism cut their lead generation efforts by 90% in 2021. In this article, you’ll learn how to build a demand generation funnel that fuels the pipeline, shortens the sale cycle, and generates revenue. Like SEO, demand generation is a long game. But when executed right, it pays dividends.

Demand 124

Demand B2B Distribution Channel 124

Up and Running

JANUARY 14, 2022

Our answer was simple– SEO (search engine optimization). They have strong brands and strong SEO results that fuel their growth day after day. Of those competitors, a few of them have marketing and sales budgets equal to millions of dollars which are used on paid advertising, media mentions, influencers, and more.

SEO 104

SEO Software Review Search Acquisition 104

mashable.com

MAY 28, 2010

A name can be a prison,” says Michael Martine, the blogging and SEO expert behind Remarkablogger. Plus, since spammers rely heavily on popular keywords, names generated solely with SEO in mind can seem spammy. Just don’t forsake that natural ability because you’re so focused on domain names, SEO and empty vessels. Is It Sticky?

Naming 94

Naming Technical Review Social Media Startup 94

Women Entrepreneurs Can

NOVEMBER 19, 2018

SEO (search engine optimization). SEO is ever changing, and many companies pour money into making sure their company is the top on Google and other search engines. Viral Marketing. These are campaigns, videos, and other content designed to go viral and attract many viewers. Here are a few types.

Design 53

Design Marketing Viral Social Media 53

mashable.com

OCTOBER 27, 2010

Topics are divided into IT, marketing, sales, finance, customer service, operations and human resources sections, which makes it easy to search for the latest discussions on your interest area. GE Campaign Turns YouTube Videos and. View More » Jobs VP of Sales at Mashable (New York, Ne. What will you find here?

Entrepreneur 94

Entrepreneur Social Media Technical Review Social Network 94

crowdSPRING Blog

JUNE 6, 2016

Today, we must consider newer digital tactics like SEO (search engine optimization). [To Not surprisingly, for many companies, SEO marketing makes up an important portion of our marketing strategies, whether we know it or not. Basically, before Marco brought in Leighton Interactive to help with their SEO, Marco had two different blogs.

Small Business 48

Small Business Social Media Marketing SEO 48

Duct Tape Marketing

OCTOBER 10, 2017

Here are your channels to choose from: Search Engine Optimization (SEO) – This includes on-page SEO and off-page SEO tactics aimed to help you bring in organic traffic from search engines. Sales Playbooks – This includes the creation of specific actions aimed at mining, generating, nurturing and converting leads.

Channel 57

Channel Marketing SEO Social Media 57

Women Entrepreneurs Can

SEPTEMBER 6, 2020

User-Generated Content (UGC) is one of the most cost-effective and efficient SEO strategies. Conversions are crucial to say that SEO strategies are working. User-generated videos have enormous potential for sharing and to go viral. Another example of a successful UGC hashtag campaign is from a cosmetics brand called Lush.

Software Review 94

Software Review Social Media New Zealand Silicon Valley 94

Duct Tape Marketing

NOVEMBER 15, 2023

Over the last 13 years he’s worked with companies like Target, Jeeter and Shopify to implement performance marketing campaigns. Over the last 13 years, he's worked with companies like Target, Jeter and Shopify to implement performance marketing campaigns. You can't expect the new SEO and content and social and paid.

Channel 66

Channel Acquisition Framework B2B 66

The Next Web

AUGUST 19, 2013

Sales are the bloodstream for most businesses, and tech startups are no exception. This post is about choosing the right sales strategy and channels for your startup from the start. This mix is not a good start when it comes to sales and marketing. Step 2: Choose your sales channels. Direct sales: Selling one-to-one.

Belarus 137

Belarus Viral Channel Startup 137

Duct Tape Marketing

MAY 4, 2016

Referral Marketing– This includes intentional word of mouth activities, viral tactics as well as intentional referral generation. AdEspresso – The easiest online tool to manage and optimize your Facebook Advertising Campaigns. WordStream – Service that manages PPC campaigns, but great info too. Further Reading.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

The Startup Magazine

MAY 23, 2019

This will increase the potential customers’ knowledge and perception of your brand, which will likely convert into sales for your business. With their extensive knowledge of the current marketing trends, they’ll be able to suggest improvements that can be made to your website and marketing campaigns and how to put these into practice.

SMS 81

SMS Social Media Campaign Viral 81

The Startup Magazine

MARCH 28, 2021

Some other important metrics to consider while measuring website traffic include: Numbers of sessions: It includes assessing how successful traffic-building strategies (SEO, PPC, etc.) Percentage of purchases: To succeed, online businesses that sell goods through their websites depend on sales. Landing page design and optimization.

SEO 176

SEO Social Media Search Campaign 176

Occam's Razor

AUGUST 22, 2011

Mobile Marketing and Analytics: Click-to-Call Mobile Ad Campaigns. Multichannel Analytics- Tracking Online Impact Of Offline Campaigns. Tip #14: Measuring Value of Ecommerce Sales Tools. Email Marketing: Campaign Analysis, Metrics, Best Practices. Search Engine Optimization (SEO) Metrics & Analytics.

Analytics 124

Analytics Metrics SEM Web 124

ConversionXL

SEPTEMBER 10, 2019

Design, Product, Marketing, and Sales get pissed that you’re not in sync. One time, we ran a bunch of tests on our drip email campaigns over a five-month period. Our new email subscribers would receive email campaigns for different products. We were optimizing revenue from these campaigns by testing different versions.

Conversion 133

Conversion Technical Review Channel Engineer 133

Duct Tape Marketing

MARCH 17, 2023

In a recent episode, they talked with Kevin Perry about how he goes viral on every single platform. And it's something that in this era of short-termism that, that so many marketers are focused on, what can we do with this campaign? And I always say it's sales or conversion , you know, rate optimization.

B2B 83

B2B Marketing B2C ChatGPT 83

Duct Tape Marketing

AUGUST 25, 2015

Now you could argue that there are more or less, or that something should be combined or expanded or that something like SEO isn’t a channel per se at all, but I can make a case for the rational of each on this list and besides that you’ve got to start somewhere. (About ½ of which are additions from the last decade or so.).

Marketing 28

Marketing Channel Viral Public Relations 28

Mike Michalowicz

FEBRUARY 11, 2013

Every two weeks, or so, follow up with more useful content, not a sales pitch, but do include your company’s info at the end. Companies that incorporate article marketing into their marketing campaign demonstrate their expertise in their respective industry while simultaneously attracting new customers. No spamming!

Small Business 167

Small Business Marketing PR Social Media 167

ConversionXL

APRIL 11, 2016

Big brands are spending tens of thousands on videos that fall flat while a lucky few are going viral. Using video demos on product pages increased Zappos’ sales by up to 30%. In some cases, you might have an entire marketing campaign to go along with your video. But even they struggle to repeat their original success.

Video 48

Video Conversion Mobile Search 48

ReadWriteStart

FEBRUARY 25, 2020

Viral marketing. An entrepreneur just starting out in the business world may find these insights particularly helpful as they choose media channels and refine digital marketing campaigns. Email marketing, SEO or PPC campaigns can cost very little to launch and run. Drive Conversions and Sales . Infomercials.

Marketing 158

Marketing Early Stage Startup PPC 158

YoungUpstarts

AUGUST 25, 2020

Because in the end … This type of marketing is widely practiced on social networks, especially on Facebook , where the capacity for dissemination and viralization of recommendations is brutal. To prevent users from perceiving our advertising as SPAM, we must think, define and configure our campaigns well. . Affiliate Marketing.

Marketing 179

Marketing Social Network Advertising United States 179

Software By Rob

MARCH 26, 2015

The strategy that seems to give people the best chance of success is creating a simple product, with a simple marketing plan – that means a one-time sale product, with a single traffic channel. Other examples of one-time-sale products might be a Shopify app, a Drupal add-on, a Photoshop plugin, or an ebook. all at once.

Bootstrapping 41

Bootstrapping Technical Review SEO Revenue 41

Duct Tape Marketing

MARCH 1, 2016

A channel for lead generation purposes is simply a broad way to gain access to your prospective audience – so referral generation is a channel, sales is a channel, SEO is a channel, and speaking is a channel – and there are countless ways to master every channel. You don’t simply assemble a few tactics; you master a few channels.

Lead Generation 28

Lead Generation Channel Partner Campaign 28