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Framework Benchmarks Round 16

TechEmpower

Engaging with the community this way has been especially rewarding during Round 16 because it coincided with significant performance campaigns from framework communities. As hinted above, we created a Twitter account for the TechEmpower Framework Benchmarks project: @TFBenchmarks. Don't don't @ us.

Framework 377
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Account-Based Marketing vs. Lead Generation: Which is Right for You?

ConversionXL

To pull this off, they wouldn’t run a hit-and-hope campaign to target a ton of brands like T-Mobile and pray they’d notice. You can run lead generation campaigns while simultaneously using ABM to win or expand important deals. But the customer is worth more and the target approach of ABM is warranted.

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What is Brand Equity in Marketing? (How to Become Memorable)

ConversionXL

When it comes time to decide where to allocate resources to build brand equity, it seems like the best way forward would be to drive a brand awareness campaign. Use this information to drive your marketing and create campaigns that people want to share and shout about online. You’ll need to build an emotional connection, too.

Equity 94
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Web Second, Mobile First

Both Sides of the Table

But I would never want to do my recruiting search campaign on mobile. But as your business grows I think it warrants consideration of how your table product will differ. I’m digging LinkedIn’s new mobile product. I use it more than the web version (although it certainly could use some performance improvements).

Mobile 334
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28 Surprising Facts to Guide Your Small Business Marketing Strategy

crowdSPRING Blog

And , 35% of small businesses without a website feel their operation is too small to warrant a website. 35% of small businesses without a website feel their operation is too small to warrant a website. Prioritize gathering the data your small business needs to plan and execute smart marketing campaigns.

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Twitter Link Roundup #33 – Design, Copywriting, Marketing, Small Business, Social Media And More

crowdSPRING Blog

40 of the Most Interesting and Creative Guerrilla and Ambient Advertising Campaigns – [link]. Has Your Startup Given Performance-Based Warrants? 40 of the Most Interesting and Creative Guerrilla and Ambient Advertising Campaigns – [link]. Above fold still important – [link]. – [link].

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Twitter Link Roundup #33 – Design, Copywriting, Marketing, Small Business, Social Media And More

crowdSPRING Blog

40 of the Most Interesting and Creative Guerrilla and Ambient Advertising Campaigns – [link]. Has Your Startup Given Performance-Based Warrants? 40 of the Most Interesting and Creative Guerrilla and Ambient Advertising Campaigns – [link]. Above fold still important – [link]. – [link].