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We’re Hiring a Platform and Operations Associate at NextView

View from Seed

Formulating and executing on NextView’s social media strategy and managing multiple social media presences and communication channels. Supporting other external PR and media relations for the firm. Strategizing new project initiatives based on top-level firm goals, set priorities, and manage towards operational completion.

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How to Choose Digital Marketing Channels for Long Term Growth

ConversionXL

How you decide to invest in marketing channels can make or break your business. Okay, so it’s important to capitalize on effective channels that are conducive to growth at scale. An Overview of Common Digital Marketing Channels. That sounds like an obvious statement, but not a lot of people think about it critically.

Channel 118
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Announcing NextView Operator Guilds

View from Seed

The concept our Guilds is simple: We want to bring together small groups of Product and Go-to-Market experts to lend their time to support our portfolio company founders and key operators. Pierre Valade, Co-Founder of Sunrise & Mobile Designer at Microsoft. Brian Balfour, Founder & CEO of Reforge. Product Guild.

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An Early Investor's Postmortem of The Wing

This is going to be BIG.

I imagined a future Wing media arm with a TV channel, a venture capital fund… …and then it all came crashing down. The double standard in Startupland around how female founders get treated is something I’ve written about before. You want screenshots of Slack channels and off-the-record comments on background from insiders.

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Is the Lean Startup Dead?

Steve Blank

Jeff Katzenberg has a great track record – head of the studio at Paramount, chairman of Disney Studios, co-founder of DreamWorks and now chairman of NewTV. Startups with huge burn rates – building leases, staff, PR and advertising – ran out of money. ” Fire, Ready, Aim. He just hired Meg Whitman. IPOs dried up.

Lean 335
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What Makes an Entrepreneur (7/11) – Detail Orientation

Both Sides of the Table

You can always tell during this discussion whether the entrepreneur has logged into their products, talked to their customers, read all the news stories and gotten all of the back channel info on the competition. One of the large parts of the burn was PR, Marketing and attending conferences. Can’t go a mile deep on competition?

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A Path to the Minimum Viable Product

Steve Blank

And Jennifer is now my co-instructor in the Stanford Lean LaunchPad class.). Note that if you’re familiar with the business model canvas, Steps 1-4 below are equivalent to a visual map of the choices a founder makes as they develop a business model canvas. Sales channels. The MVP Tree. Step 3: Jobs to Be Done.

Product 436