Up and Running

JULY 26, 2016

I strongly believe that the first few hires of a startup should belong to the growth department, whether they’re marketers, community managers, or salespeople (selling your product is the best way to learn how to improve it). Jun-15: Community Manager (growth team). 1x hacker in charge of product/development. Big press (cheap or free).

Revenue 60

Revenue Acquisition Channel Campaign 60

ConversionXL

FEBRUARY 3, 2020

Here’s the problem: Every other poor schmuck in every other vertical has used the exact…same…photograph. Anderson’s image became so common online that there were online communities dedicated to reporting sightings of her around the web. Image source ). Image source ). .”

Stock 71

Stock Software Review Arizona Technical Review 71

ReadWriteStart

JANUARY 6, 2011

This curriculum is based on the various questions entrepreneurs have asked me over these 64 sessions, spanning financing, positioning, customer acquisition, marketing, sales, channel, and various other early stage, startup-related issues. As usual, then, I worked with three entrepreneurs working on specific businesses. Mava Consulting.

Vertical 115

Vertical Web San Francisco Entrepreneur 115

Hearpreneur

MAY 26, 2017

Right now, we’re focused on teaching two verticals: Web Development and User Experience/User Interface (UX/UI) design. Community driven approach to learning: many people ask me about online education. I seek to channel the students’ energy to help me continue building and growing Ironhack. How is it unique?

Miami 53

Miami Software Review Technical Review Web Development 53

Cracking the Code

MARCH 24, 2015

We had around 300 attendees and our room at the Terra Gallery was packed.

API 48

API Fractional CTO CTO Hire San Francisco 48

VC Cafe

SEPTEMBER 9, 2020

New media platforms are enabling a new creator type: Digitally Native Vertical Creators , Eric Feng. New media platforms are enabling a new creator type: Digitally Native Vertical Creator s, Eric Feng. ” Eric Feng. ” Eric Feng. Creator Economy vs. the Gig Economy. Take Twitch for example.

Aggregator 207

Aggregator Vertical Audience Seed Stage 207

ConversionXL

OCTOBER 14, 2014

Here’s the problem: Every other poor schmuck in every other vertical has used the Exact. Jenn’s image became so common online, that there were online communities that were dedicated to reporting sightings of this stock photo model around the web. Photograph. Meet The Everywhere Girl. AAA Auto Insurance. A teen chat line.

Stock 129

Stock Software Review Lead Generation Arizona 129

ConversionXL

JANUARY 16, 2014

In another study, Granify, a CRO software company, conducted a real time behavior analysis of 20+ million visitors over 5 different verticals and also found that “lower prices” was not as pervasive as we may have believed. Don’t think of your marketing channels as a way to un-creatively pitch – nobody cares about that.

Software Review 117

Software Review Social Media Vertical Algorithm 117

Genuine VC

JANUARY 23, 2012

The most often I’ve seen this approach work is through a fostering community of sellers, where these sellers find benefit in just interacting with each other. Often this focus can be on a specific geography or vertical. Piggyback off an existing marketplace. Some combination of the above.

Engineer 201

Engineer Vertical Portfolio Seed Stage 201

YoungUpstarts

MARCH 30, 2015

In addition to the old-school general purpose crowdfunding sites, new platforms are emerging to serve specific verticals or sets of verticals. As competition surges, what does it take for a business, non-profit or even a small community fundraiser to stand out in the crowded landscape of crowdfunding? Sweeten the Pot.

Vertical 100

Vertical Cofounder Campaign Channel 100

ConversionXL

FEBRUARY 3, 2022

You’ll also learn how to apply growth marketing to five key channels and how to plan and execute experimentation. Growth hacking is a term that emerged from the Silicon Valley tech community and the lean startup methodology. Using your analytics data, you can uncover which channels drive action at each stage of the funnel.

Framework 102

Framework Marketing Acquisition Retention 102

Hunter Walker

MARCH 3, 2016

That’s one of the things I had to get used to while at YouTube — that most of the friends I made from within the creative community would be a lot cooler than me. Sarah is known in LA and in the online video community, so I wanted my friends to get to know her as well. .

Vertical 48

Vertical Channel Curation Community 48

Startup Lessons Learned

AUGUST 24, 2009

Mass blasts of information are ineffective, because the broadcast channels are suffering from information overload (even in social media). Test-marketing is now easier than ever before, thanks to leveraged distribution channels like AdWords and Facebook. There are too many products clamoring for attention.

San Francisco 113

San Francisco Lean Technical Review Distribution 113

Hearpreneur

JUNE 24, 2022

We talked about how moving the ball side to side was good for control, but to achieve that yearning score, we needed to move the ball vertically down the field. So, the word vertical is what I have been looking for. A website, Facebook page, and other social media channels are almost certainly in one's business's future.

Naming 127

Naming Entrepreneur South America Social Media 127

crowdSPRING Blog

JANUARY 22, 2013

In some industry verticals, online social networks would be the last credible sources used by consumers to find products or services. Let’s say that you invest a vast majority of your small business marketing budget to acquire customers by building your Facebook community. In one study looking at consumer behavior, only 2.1%

Small Business 98

Small Business Marketing Social Network Vertical 98

Both Sides of the Table

DECEMBER 13, 2009

But I constantly had to remind people every time I updated my blog (very few non-technical people were using RSS readers and nobody had even heard of Twitter) and I thought Facebook provided a way for me to publish pictures, blogs or random thoughts into a community rather than the community having to remember to find me.

Social Network 276

Social Network Networking RSS Vertical 276

ConversionXL

SEPTEMBER 25, 2019

Depending on your specialty (the vertical bar of your T), you may gravitate toward one language or the other. Support: Which language has the strongest communities and libraries? JavaScript is the most popular programming language in the world, so the community is larger, but Python’s community is huge and active, too.

Marketing 117

Marketing PPC Framework Artificial Inteligence 117

ConversionXL

SEPTEMBER 17, 2021

A good definition of brand strategy is the considered intent for the positive role a company wants to play in the lives of the people it serves and the communities around it.” – Neil Parker, Chief Strategy Officer at Co: Collective [via Branding Mag ]. Platform and channel fit. Take Mailchimp. Consistency (again). Audience fit.

Campaign 109

Campaign Social Media Audience Channel 109

Hearpreneur

AUGUST 2, 2016

Most companies would agree that they would prefer to focus marketing efforts on acquiring investors who have explicitly expressed an interest in being involved in crowdfunding and in specific verticals, both as a user on a platform matching them with opportunities, and directly with issuers.

Accredited Investor 48

Accredited Investor Non-Compete Vertical Acquisition 48

Up and Running

SEPTEMBER 2, 2020

Pixar was at the forefront of 3-D animation and storytelling but had no knowledge of the movie industry or distribution channels. Business communities can be like high school cliques. Focus on companies outside of your industry or vertical. Make the chain of communication clear and minimal. Opens up your network.

Small Business 153

Small Business Reputation Partner Revenue 153

Duct Tape Marketing

FEBRUARY 16, 2022

So I think ultimately what happens when people start to focus on a market is they do find themselves drilling down even further, either through a channel or a type of client or range of clients. It doesn't have to just be a vertical. So, so we're a coaching training and community program for, or digital agencies to grow their business.

Framework 79

Framework Vertical Hosting Networking 79

YoungUpstarts

MAY 4, 2015

So instead of “renting” social interaction, these companies are owning more of their social experiences – by creating their own customized channels. Here are the reasons why you should create a “vertical” social network for your brand: Create a more personalized social experience. Who’s Doing It Right.

Social Network 100

Social Network Vertical Networking San Francisco 100

Duct Tape Marketing

AUGUST 25, 2022

So I think ultimately what happens when people start to focus on a market is they do find themselves drilling down even further, either through a channel or a type of client, a range of clients. It doesn't have to just be a vertical. So, so we're a coaching training and community program for digital agencies to grow their business.

Marketing 83

Marketing Framework Vertical Hosting 83

ReadWriteStart

NOVEMBER 4, 2010

The premium lounge includes an online curriculum addressing the common topics specific to very early stage entrepreneurship; private roundtables that many of you have requested; customer, channel partners, and investor introductions; media and analyst access; and a variety of other value-added services to make our entrepreneurs successful.

Startup 113

Startup India Silicon Valley Incubator 113

Duct Tape Marketing

FEBRUARY 9, 2017

In this article I will show you how you can create live videos that your community can engage with, can help you spare time and resources and helps you get in front of your audience at the same time. And other brands started using Facebook Live to have a direct connection with their community too. And Snapchat is one of these tools.

Social Media 28

Social Media Video Vertical Audience 28

ConversionXL

OCTOBER 19, 2021

Also, examine how they are talked about by the community. By going to More , and then clicking Community on a Facebook business page, you can read through public posts tagging them and posts shared to their page. Use content to build a community. There are two ways to build a community around your organic Facebook content: 1.

Marketing 134

Marketing Audience Social Media Algorithm 134

Duct Tape Marketing

NOVEMBER 17, 2022

We grew up in the senior living industry, and we both started at the single community location. And so mostly it's the adult daughters or daughter-in-laws, but then you still have to have a compelling message for your future residents so that they're going to see the value and benefit of moving into a community environment.

Differentiation 73

Differentiation Sales Cycle Audio Networking 73

Steve Blank

AUGUST 27, 2009

After that there’s a discussion of how the product will reach the customer and the potential distribution channel. Sales is heavily building and staffing a national sales organization; the sales channel has quotas and sales goals. Building the sales channel and supporting the marketing can burn a lot of cash.

Silicon Valley 272

Silicon Valley Product Startup Product Development 272

Both Sides of the Table

APRIL 10, 2010

I articulated in a previous post that startups should not treat the iPhone as a business but rather as a channel. But in the long run this will all be forgotten, I’m just sayin’ But what should Twitter now do at Chirp and how should they treat the community? But in any platform community this happens.

Acquisition 287

Acquisition Developer Management Advertising 287

Duct Tape Marketing

JANUARY 25, 2023

And I think you're right, you touched on the advent of technology surrounding publishing, as well as all the different things you can do now as a self-published author, as it relates to, you know, distribution channels. People wanna get on the speaking circuits for whatever, you know, industry or vertical they're in.

Audience 88

Audience Revenue Distribution Differentiation 88

ConversionXL

NOVEMBER 28, 2022

By taking advantage of TikTok’s vertical split-screen, the ad cleverly demonstrates the before and after effects of the product to show its USP. Branded Hashtag Challenges invite the TikTok community to engage with your brand. This helps extend the reach of your content, boosting channel engagement in the process.

Customer 102

Customer Viral Audience Campaign 102

David Teten

DECEMBER 3, 2019

To learn more about this space, I suggest join an online community I co-founded, PEVCTech. . A tool like Quuu identifies relevant, shareable content to keep your social media channels active. . the Untouched Vertical. The 11 Steps of Investing in Private Companies. 1) Manage the firm . This is harder than it sounds.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Austin Startup

AUGUST 7, 2017

The time has come for the Texas startup community to band together to change the world once again. Capital Factory focuses on hosting community programming that educates and inspires entrepreneurs, programmers, designers, and community leaders. Our community colleges are excellent as well.

Texas 97

Texas San Antonio Houston Dallas 97

pandodaily.com

JULY 18, 2012

Ultimately, we each had a lot of domain experience in different content verticals and wanted to build the ultimate places we could work every day putting that experience to work. I have enjoyed pando as you build your community. “It’s hard to create a company like this as a kid,” he says. Great Article. Jebb Dykstra.

Entrepreneur 45

Entrepreneur San Francisco Silicon Valley Technical Review 45

This is going to be BIG.

JANUARY 31, 2021

They’re popping up in a variety of different verticals, led by one called On Deck and they’re causing a lot of people to ask the question if a very specific and highly relevant continuing professional education and network is buyable in smaller chunks off the shelf… Is college worth it? But what about the network?

Networking 210

Networking Programming Silicon Valley Founder 210

ConversionXL

JUNE 2, 2022

iRidium narrowed their audience into five segments: Best customers; Members of the target account buying community; Thought leaders ; Partners; Media and industry publications. Snowflake decides which channels to use according to industry verticals and where their buyers are likely to be. Not every lead is high value.

Marketing 105

Marketing Campaign Artificial Inteligence Sales Cycle 105

Steve Blank

APRIL 20, 2009

The formation of the military/industrial/university relationships during the Cold War and the relationship between Stanford and the intelligence community in particular, went on untold and out of sight. I’ll stop channeling James Burke now. This is why there are FCC restrictions on the operation of spark gap radios today.

Silicon Valley 303

Silicon Valley RSS San Francisco Technical Review 303