ConversionXL

FEBRUARY 3, 2022

Growth hacking is a practice that aims to acquire as many customers as possible while spending as little money as possible. Where campaigns to build brand awareness and generate top-of-funnel sales drive traditional marketing, data across the entire customer lifecycle drives growth hacking in marketing. What is growth hacking?

Retention 113

Retention Marketing Acquisition Channel 113

ConversionXL

OCTOBER 4, 2022

In this article, you’ll learn how to build a powerful ecommerce marketing strategy using customer research and messaging development, and how to use it to determine which marketing tactics will best reach your target audience. Use referral programs to attract new customers and reward your current ones 7. Both are critical.

eCommerce 129

eCommerce Marketing Social Media Retention 129

ReadWriteStart

APRIL 8, 2023

Customers will be even more comfortable with the introduction of voice commerce, another unicorn of the online shopping experience. Sustainability is the Queen In 2023, customers have become even more environmentally conscious, as recent statistics prove. TikTok and Influencers One viral video on TikTok can reach 1.5

eCommerce 185

eCommerce Technical Review Software Review Analytics 185

Startup Professionals Musings

DECEMBER 7, 2022

Some make big mistakes, such as Webvan expanding too fast with a huge infrastructure, and Pets.com , trying to grow the business with a negative margin, under the mistaken assumption that winning customers is more important than making a profit. Increase the pipeline and the conversion rate. Real growth always requires real marketing.

Startup 335

Startup Social Media Metrics Viral 335

Both Sides of the Table

JANUARY 11, 2014

In his maiden post on the topic he wrote, “After product-market fit and an efficient conversion process, the next critical step is finding scalable, repeatable and sustainable ways to grow the business. ” He advocates for people who test all channels, use quantitative methods and commit to growth as one’s “true north.”

Technical Review 384

Technical Review Hockey Stick SEM Channel 384

ConversionXL

SEPTEMBER 13, 2018

Most businesses, even Mixpanel’s paying customers, retain Google Analytics. You’ll be able to see which channels (paid, organic, social, etc.) have the highest conversion rate and identify the content that earns the most interest from your target audience. Engagement, conversion, and retention.

Analytics 119

Analytics Technical Review Acquisition Retention 119

Steve Blank

SEPTEMBER 22, 2011

As part of our Lean LaunchPad classes at Stanford, Berkeley, Columbia and for the National Science Foundation, students build a startup in 8 weeks using Business Model Design + Customer Development. Get customers to the site. Test the “problem” with customer data. Use Skype or Google+ Hangouts for team conversations.

Lean 334

Lean Web Coder Business Model 334

Startup Professionals Musings

DECEMBER 8, 2021

It highlights the story of how United Airlines paid no attention to social media while Dave’s story of his crushed guitar and poor customer service went viral around the world. Customers today trust those they know and those they see others trusting. Increase customer leads and conversion. You need to be there.

Social Media 355

Social Media Media Reputation Viral 355

www.forentrepreneurs.com

FEBRUARY 2, 2010

Blog About Log in Register Startup Killer: the Cost of Customer Acquisition In the many thousands of articles advising entrepreneurs on what they have to focus on to build successful startups, much has been written about three key factors: team, product and market, with particular focus on the importance of product/market fit.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

The Next Web

DECEMBER 4, 2013

Locate your core customers, and prioritize your efforts to reach them where they are. Maybe you identified your target audience and conversation through Twitter research, but discover a handful of forums or blogs that attract essential influencers. Ignore these pioneering risk-takers, and say goodbye to social channels of conversion.

Social Media 158

Social Media Media Viral Startup 158

Startup Professionals Musings

JUNE 4, 2011

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Innovative marketing starts with customer insights culled from painstaking research into who your customers are, and how they use digital media. Want control?

Viral 228

Viral Marketing Startup Demand 228

Version One Ventures

OCTOBER 31, 2016

Since it was part of the Version One marketplace meetup, we geared the conversation toward marketplace companies , but many points apply to software/SaaS startups as well. Here are some highlights from the conversation. . Virality and marketplaces: generally low, but…. When is the right time to hire a growth person?

Software Review 60

Software Review South Africa Hockey Stick Viral 60

Startup Professionals Musings

MARCH 9, 2020

Some make big mistakes, such as Webvan expanding too fast with a huge infrastructure, and Pets.com , trying to grow the business with a negative margin, under the mistaken assumption that winning customers is more important than making a profit. Increase the pipeline and the conversion rate. Real growth always requires real marketing.

Social Media 329

Social Media Metrics Viral Channel 329

Hearpreneur

JANUARY 22, 2023

As a result, businesses in this field should leverage technology to provide interactive, easy-to-understand educational content that can help customers make health-related decisions and maintain healthy habits. Positive experiences create emotional value, which keeps customers coming back and makes small businesses stand out from the rest.

Artificial Inteligence 123

Artificial Inteligence Technical Review Entrepreneur Social Media 123

Startup Professionals Musings

JULY 11, 2013

As I visit the websites of many startups, as well as more mature businesses, I still too often see a “contact” page offering nothing but a sterile form for customers to submit, never to be heard from again. Customers are not all like you, and they have choices, so a “one size fits all” customer service is no longer a viable option.

Social Media 249

Social Media Media Customer Viral 249

Startup Professionals Musings

SEPTEMBER 2, 2012

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Innovative marketing starts with customer insights culled from painstaking research into who your customers are, and how they use digital media. Want control?

Customer 250

Customer Marketing Viral Demand 250

Startup Professionals Musings

DECEMBER 6, 2012

As I visit the websites of many startups, as well as more mature businesses, I still too often see a “contact” page offering nothing but a sterile form for customers to submit, never to be heard from again. Customers are not all like you, and they have choices, so a “one size fits all” customer service is no longer a viable option.

Social Media 228

Social Media Media Customer Viral 228

Duct Tape Marketing

APRIL 14, 2017

How Social Media Can Bring The Right Customers For Your Business Using Word Of Mouth written by Guest Post read more at Duct Tape Marketing. It makes sense that customers trust what their friends and family have to say about a business. Your customers have superpowers when it comes to influencing their buddies.

Social Media 55

Social Media Media Customer Viral 55

YoungUpstarts

JULY 19, 2018

The channel IRL (In Real Life) has people live streaming everyday things from: painting, drawing, playing music, building things. So why not get there first for your niche and find some new customers. Maybe I should set up the first live growth hacking channel before someone else does…. People are still using Twitter wrong.

Social Media 113

Social Media Media SEO Channel 113

Startup Professionals Musings

APRIL 7, 2023

That means they normally only invest in startups with a working product that has already been sold to at least one customer for full price (beta tests, giveaways and best friends don’t count). These days, even viral marketing requires real money, for events and promotions. Make your focus and priorities clear.

Elevator Pitch 228

Elevator Pitch Salary Angel Investor Viral 228

ConversionXL

OCTOBER 26, 2022

TikTok has evolved from a platform known for viral dance moves to a place of rapid product discovery. The New York Times named this urge to buy something the “TikTok Feta Effect,” after a viral recipe for baked feta pasta resulted in the cheese selling out nationwide in the U.S. Look at your customer data. via Shopify ].

Sales 115

Sales Customer Viral Marketing 115

Startup Professionals Musings

OCTOBER 2, 2018

Should you be buying key words from search engines, building fabulous web content, blasting out e-mail campaigns, or putting all your efforts into viral videos or social media? Digital marketing is all about establishing a voice and sending a message that customers can relate too, and makes you stand out.

Marketing 240

Marketing Viral Channel Metrics 240

YoungUpstarts

NOVEMBER 28, 2019

On social media, your company and customers can interact with each other. You can comment on each other’s posts, and, more importantly, share content to promote your business on these channels, and effectively at that. Helps Content Go Viral. Posting on social media can increase your chances of making your content go viral.

Social Media 221

Social Media Media Viral Channel 221

Both Sides of the Table

APRIL 4, 2011

4 times / 100 means if a customer uses your app frequently (say 10-20 times / day) then they are crashing nearly every day. Customer Acquisition. At the highest level you’ll obviously want to track how many customers your adding every month (and for some businesses that have hit scale this is measured on a daily basis).

Metrics 346

Metrics Startup Acquisition SEM 346

Up and Running

JANUARY 22, 2020

unpaid) channels can be a goldmine for cannabusinesses today— if you know how to do it correctly. This article will discuss how to conquer the following unpaid channels to enjoy serious returns and long-term profitability from your cannabis advertising efforts: Search Engine Optimization (SEO). Instead, leveraging organic (i.e.

SMS 101

SMS Marketing Affiliate Social Media 101

ConversionXL

FEBRUARY 12, 2019

In my daily work with ecommerce brands, I see two types of companies: The first type focuses on acquisition and conversion. Sooner or later, relying on new customers will break you. To offset these costs, you need to earn more repeat purchases from existing customers. The second relies on retention. The second type is winning.

Retention 126

Retention Analytics Campaign eCommerce 126

Startup Professionals Musings

JULY 12, 2020

That means they normally only invest in startups with a working product that has already been sold to at least one customer for full price (beta tests, giveaways and best friends don’t count). These days, even viral marketing requires real money, for events and promotions. Make your focus and priorities clear.

Elevator Pitch 336

Elevator Pitch Salary Angel Investor Viral 336

Occam's Razor

SEPTEMBER 24, 2012

Increased investment in Facebook as an engagement/acquisition channel has translated into requests from CEOs, CMOs and other CxOs about the return on that investment. As Facebook is a very young channel, it is not surprising that everyone's struggling with the answer. Lesson 1: Correlations don't imply causality.

Metrics 165

Metrics Advertising Marketing Social Media 165

Duct Tape Marketing

SEPTEMBER 30, 2022

3:23] As CMO, how do you look at the customer journey? [5:26] 5:26] Typeform really seems like more of a conversation in comparison to a regular form– how often do you fight the idea that people perceive it as ‘just a form where they only need the data’? How do you look at the customer journey?

Marketing 74

Marketing Differentiation B2C PR 74

Duct Tape Marketing

NOVEMBER 15, 2023

With over a decade of experience in his toolkit, he specializes in helping clients build out cross-channel acquisition systems using a mix of owned, earned and paid tactics. 07:17] What is you cross-channel acquisition strategy? [11:13] 20:58] Are there any overlooked channels or platforms worth exploring? This is John Jantsch.

Channel 64

Channel Acquisition Framework B2B 64

Duct Tape Marketing

DECEMBER 15, 2022

17:21] When you talk about gatherings sometimes people just jump to big trade shows or events – but bringing your customers together for lunch could be a really simple way to gather, right? [20:02] We've had lots of conversations on is social media community and I think social media enables community. Wouldn't you say? For to what end?

Community 80

Community Framework Advisory Board Viral 80

Startup Professionals Musings

MARCH 2, 2019

It highlights the story of how United Airlines paid no attention to social media while Dave’s story of his crushed guitar and poor customer service went viral around the world. Customers today trust those they know and those they see others trusting. Increase customer leads and conversion. With over 77% of the U.S.

Social Media 246

Social Media Media Reputation Viral 246

Duct Tape Marketing

JANUARY 17, 2014

Galactic Café sent customized preview builds of The Stanley Parable to well-known YouTube users who participate in Let’s Play videos. The result: Plenty of organic, viral interaction about the videos that boosted traffic for these YouTube users’ Let’s Play video as well as sales for Galactic Café. Reach customers on a deeper level.

Video 74

Video Marketing Harvest Bandwidth 74

Up and Running

JULY 26, 2016

The chicken-egg issue of getting customers to your platform while you don’t have any money to spare is a puzzle that many companies are unable to figure out at all. Selling a product is a tough process, full of “no’s,” whether they come on the phone with a prospect or as a low conversion rate on your landing page.

Revenue 60

Revenue Acquisition Channel Campaign 60

ConversionXL

NOVEMBER 5, 2015

Email marketing is one of the fastest ways to drive sales of any online channel. Think about it… What other channel can you launch something and drive sales immediately? If your cost-per-conversion is $10, then it will cost you $100k. Launch a viral competition. in just over a month. Add SumoMe apps to your website.

Database 48

Database Email Viral Campaign 48

Startup Professionals Musings

OCTOBER 5, 2013

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Innovative marketing starts with customer insights culled from painstaking research into who your customers are, and how they use digital media. Want control?

Marketing 260

Marketing Viral Demand Channel 260

Startup Lessons Learned

APRIL 14, 2009

Lessons Learned by Eric Ries Tuesday, April 14, 2009 Validated learning about customers Would you rather have $30,000 or $1 million in revenues for your startup? This may sound crazy, coming as it does from an advocate of c harging customers for your product from day one. They are gaining valuable customer data.

Customer 167

Customer San Francisco Lean Hockey Stick 167