Startup Professionals Musings

OCTOBER 21, 2015

While his insights have come from large organizations, I give many of the same recommendations to every startup: Channel engagement performance. Selecting the right sales channels is one of the first strategic decisions that every startup faces. Understanding culture is paramount, but measuring results is even better.

Metrics 120

Metrics NPV Net Present Value Conversion Ratio 120

View from Seed

FEBRUARY 27, 2019

Analytics is about designing, reporting, and leveraging operating metrics to aid strategic and functional decision-making. These are operating metrics because they are not part of GAAP financial statements, even though they are critical for everyone from the CEO to marketers and PMs to make data-informed decision on a daily basis.

Analytics 149

Analytics Hiring SQL Forecast 149

ReadWriteStart

OCTOBER 2, 2023

Use this voice consistently across all marketing materials and communication channels. The brand name and logo are simple and memorable, and the brand voice and tone are conversational and engaging. MRR is a crucial metric for measuring the growth of a SaaS business. What do you want your product to do? What are their needs?

Design 105

Design Product Churn Rate Architecture 105

Occam's Razor

JANUARY 6, 2010

One was extolling the wonderfulness of their multi channel campaign tracking. No amount of great multi channel tracking will save this company, they suck at the basics. No amount of great multi channel tracking will save this company, they suck at the basics. 5 Identify two new micro-conversions and goal values for each.

Analytics 99

Analytics Web Campaign PPC 99

ConversionXL

JUNE 8, 2017

Quantitative research with digital analytics tools like Google Analytics , Mixpanel, Amplitude or RJ Metrics will inform you about where your users are coming from, what they are doing during their sessions and where they are dropping off from your conversion funnel or when they churn. Conversions and monetary value.

Programming 97

Programming Revenue Analytics Software Review 97

ConversionXL

NOVEMBER 29, 2016

Knowing where you stand in relation to competitors helps define product positioning, channel acquisition, messaging, and more. Depending how you’re benchmarking and with what metrics, it could be beneficial or it could be a waste of time. Conversion Rates are Misleading; Comparing Them is Worthless.

Conversion 48

Conversion eCommerce Database Vertical 48

Occam's Razor

SEPTEMBER 29, 2009

Paid Search or affiliates or email or display or YouTube or whatever channel you end up choosing. [ Remember: Engagement is not a metric, its an excuse. ]. The ideal metrics for this desired outcome are Visitor Loyalty & Visitor Recency. Another thing people forget is to measure the overall impact, beyond simple conversions.

Campaign 128

Campaign Analytics Metrics Search 128

ConversionXL

OCTOBER 11, 2022

Customer retention is a metric that measures customer loyalty and how good your business is at keeping customers over time. According to Paul Farris’ book Marketing Metrics , a repeat customer has a 60% to 70% chance of converting. Is friction in the shopping experience impacting conversion rate? Email marketing performance.

Retention 111

Retention eCommerce Channel Community 111

Occam's Razor

JULY 18, 2011

Email remains an immensely credible and profitable channel, with an immense reach to boot. You must use metrics that are unique to the medium. Your company cross-channel outcomes data. Multi-channel customer purchase behavior, customer lifetime value. Ready for the best email marketing campaign metrics?

Metrics 137

Metrics Campaign Email Marketing 137

The Startup Magazine

FEBRUARY 23, 2020

The right communication channel can bring colleagues together, enhancing productivity. The system uses computer algorithms to call telephone numbers fed to a database. But, you still need to feed contact numbers into the dialler’s database. Moreover, it can assign live calls to all available agents.

Artificial Inteligence 125

Artificial Inteligence Startup Campaign Database 125

Up and Running

JUNE 28, 2012

Are you listening; really listening to the conversations going on about you and your products? ” But the reality is, people are watching; whether employers, potential employers, clients, friends, enemies, ex-spouses, competitors, the police, governments, and of course giant database companies. It is pretty simple.

Social Media 91

Social Media Government Metrics Database 91

Occam's Razor

JANUARY 20, 2010

End of a minor web analytics lesson on going beyond obvious metrics and never, ever, never forgetting context. Of course look at our favorite metric bounce rate by keyword (that tells you if you can get people to give you one solitary click , the most primitive measure of SEO success). Start a conversation. Back to our story.

Analytics 90

Analytics Search SEO Metrics 90

Occam's Razor

JULY 1, 2008

conversion rate (average as reported by shop.org) and you are dutifully reporting our revenue of $1 million as a result. In blue below is the typical direct conversion impact and in red it a very large area that we almost always ignore quantifying. What do I mean by that (to those of you who are not database geeks)?

Analytics 116

Analytics Conversion Campaign Redemption 116

Startup Lessons Learned

JANUARY 19, 2009

This is another sub-optimization caused by incentivizing the wrong metric. Given that most recruiting channels are pay-for-performance, its usually cheaper, too, because it has a lower conversion rate. They maintain a huge database of passive candidates, by offering to pay them when they interview.

Lean 140

Lean Hiring San Francisco Continuous Deployment 140

The Next Web

NOVEMBER 21, 2013

With all these channels and formats for communicating with your brand’s followers, it can be difficult to figure out which medium is appropriate for when you have to share information. Rich Leigh , co-founder of blogger outreach database Bloggabase , has a split audience and uses email to reach both effectively.

Email 135

Email Social Media Marketing Audience 135

Occam's Razor

AUGUST 11, 2014

My reply was that attribution modeling might not be present in a physical manner, but that it should be there below the surface to ensure our executives have a smarter understanding of a channel's true contribution. Before we go on, what do I mean by database module? And Adil, if you are reading this, #2 is just for you!].

Metrics 147

Metrics Analytics Channel eCommerce 147

ConversionXL

JUNE 2, 2022

It’s not a channel, campaign, or tactic. ABM is a full-court press to build powerful engagement with contacts on the channels that they’re most active. ABM must target the entire buying committee, not just one or two individuals who may never be involved in sales conversations. ABM isn’t a quick and easy win. Do they get along?

Customer 98

Customer Marketing Channel Acquisition 98

ConversionXL

MAY 13, 2020

After all, most questions we answer are pretty basic: Which campaigns bring more conversions? Does it help with conversions? You can calculate a more accurate conversion rate as you can get transaction information even for users who didn’t trigger Google Analytics on the confirmation page (e.g., Where do my users come from?

Analytics 85

Analytics Aggregator SQL Cloud 85

David Teten

DECEMBER 3, 2019

I use another live Google doc to maintain my database of companies I’m marketing to other VCs. A tool like Quuu identifies relevant, shareable content to keep your social media channels active. . I’ve used Asana extensively to manage activities firm-wide. TruthFinder and Intelius provide basic background vetting.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

David Teten

JANUARY 23, 2021

Set up the basic marketing toolkit: deck, website, accurate online databases, and social media accounts. . In particular, highlight the metrics by which you measured your past activities: size of exit, number of people you managed, $ budget you were responsible for, etc. I recommend side-channel at virtual conferences.

Private Equity 78

Private Equity Venture Capital Technical Review Software Review 78

Up and Running

JUNE 21, 2017

But keeping track of where a customer came from is very hard, especially when you start diversifying your marketing channels to campaigns that don’t have a direct conversion. Let’s take a Google Adwords ad, for example; you can track and confirm the source of a conversion using: The conversion tracking pixel from Adwords.

Marketing 98

Marketing Analytics Campaign Metrics 98

Women Entrepreneurs Can

JANUARY 19, 2023

In other words, it becomes part of the results database. Meanwhile, a signal is a quality metric the search engine looks for when crawling and indexing your pages. Achieve a 5% conversion rate on the contact us page. Let us say you want to increase your conversion rate by 5%. What does a sales funnel then look like?

SEO 52

SEO Algorithm Engineer Software Review 52

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. Children’s education company Talu Tales uses its social channels to do just that—in this case, promoting free activity sheets: . Adding the product to their basket was the right thing to do.

Email 136

Email Customer Marketing Software Review 136

ConversionXL

NOVEMBER 8, 2018

Simple answers—like presidential dates of birth or, in the case of Amazon, product information—come from proprietary databases or informational sites like Wikipedia and Yelp.). Answer product-related questions that you uncover in keyword research—the effort may satisfy Amazon and boost visibility across other channels.

B2B 100

B2B eCommerce Search Technical Review 100

ConversionXL

OCTOBER 21, 2014

This mindset, or something like it, is necessary to help key players within a business understand how data science & conversion rate optimization play a role to business growth. Here are the highlights: Only 2% of companies are tracking lead generation to sales metrics. Where Are The Leaks In Your Conversion Funnel?

Analytics 113

Analytics Software Review Metadata Campaign 113

ConversionXL

OCTOBER 8, 2015

Now there’s the second side of reporting: using the archives as a database of accumulated knowledge. We mentioned Porch, above, who spends Sundays documenting results, insights, and other pertinent information that goes into a database of past test results. Align the hypothesis to the metrics. Show only the metrics that matter.

Database 48

Database Oregon Campaign Metrics 48

Occam's Razor

APRIL 19, 2010

"What is the difference between a metric and a key performance indicator (KPI)?" " "Are goals metrics?" There seems to be genuine confusion about the simplest, most foundational, parts of web metrics / analytics. Metric: A metric is a number. But not normal metrics. Dimensions.

Analytics 138

Analytics Metrics Web Framework 138

Occam's Razor

FEBRUARY 7, 2011

More detail on those techniques, and three more, are in this blog post: Multichannel Analytics: Tracking Offline Conversions. But each keyword gets "credit" for other metrics. Brian Krick: Best way to measure and communicate "available demand" from available channels (social, search, display) for forecast modeling.

Analytics 94

Analytics Web Non-Compete Metrics 94

Occam's Razor

MARCH 10, 2015

And yet, study after study does show that a massive amount of time is being spent on digital channels and lots of influence is shifting away from traditional channels to online. One of the most minor implications: Your digital behavior is driving out-sized multi-channel impact. You're not getting credit. Not any more.

Analytics 60

Analytics Technical Review Software Review Web 60

ConversionXL

FEBRUARY 18, 2020

For analyzing advertising channels, you may use the attribution modeling feature that’s part of the new data-driven attribution model, which was created exclusively for Google Analytics 360. In the free version of Google Analytics, the standard position-based attribution models often under- or overestimate the value of channels.

Analytics 90

Analytics SQL Metrics Campaign 90

ConversionXL

JULY 17, 2015

If you have thousands of conversions and you have tens of thousands in your variant, statistics is useless. When we’re using Test&Target for a very large side we definitely try to use 200 plus conversions each recipe before we start to look at the results because there’s too small a sample size.

Video 48

Video Mobile Conversion Audience 48

Up and Running

DECEMBER 5, 2017

Make a list of the ways that you think people might get exposed to your product or your company—these will be your primary sales channels. Existing customers : Since we sell other things, we have a large database of past customers we can reach out to, to see if they’re interested in our new product.

Forecast 84

Forecast Sales Advertising Social Media 84

Occam's Razor

APRIL 5, 2010

A fraction of those Marketers / Directors will calculate Conversion Rates for those marketing campaigns. And if they measure Micro Conversions they deserve our love AND respect for exhibiting savviness by using economic value.]. That is focusing on real success, not simply the first conversion (the one night stand!).

Analytics 135

Analytics Customer CPA Acquisition 135

Startup Lessons Learned

MAY 29, 2020

Out of the Crisis #6 is my conversation with someone who not only saw that deficit but did something about it--literally almost overnight. You can listen to our conversation on Apple podcasts , Google podcasts , or wherever you like to download. A complete transcript of my conversation with Radu is also below.

Romania 60

Romania Silicon Valley Matching Cofounder 60

Occam's Razor

OCTOBER 19, 2010

By default they only work with JavaScript tags (Percent Mobile will also capture behavior on non JavaScript enabled phones) and even then their databases of phone attributes and carrier attributes are quite poor. Special Recommendations: I'll make two types of multi-channel analytics outcomes recommendations here. LivePerson.

Analytics 135

Analytics Web Non-Compete Campaign 135

ConversionXL

OCTOBER 30, 2021

However, with every new technology, channel, and distraction served up by the internet, that journey becomes less linear, and the traditional funnel becomes less relevant. These linear marketing/conversion funnel models are based on the traditional customer lifecycle. . The conversion at this stage is them attending that webinar.

Customer 140

Customer Marketing Social Media CPA 140

ConversionXL

DECEMBER 3, 2018

Instead, they were shared in company Slack channels, emailed between VPs and investors, and featured in industry newsletters. Conversion rates will drop through the floor. But, ultimately, it generates paying customers—and that’s the only metric that really matters. It created powerful network effects.

B2B 133

B2B Marketing SEO Search 133