ConversionXL

OCTOBER 4, 2022

Leverage FOMO in social media marketing 3. Your ecommerce marketing strategy is the blueprint and high-level vision that guides how you’ll interact with prospects, the channels you’ll use to reach them, and the messaging you’ll develop to communicate benefits and build your brand. Set your sights on Google’s Popular Products 4.

eCommerce 129

eCommerce Marketing Social Media Retention 129

SoCal CTO

AUGUST 4, 2011

But I've often been very surprised by one aspect of these conversations. It needs to be a conversation. What channels will you use (e.g., Social Integration/Viral Outreach - are you integrating in some way with social networks? Any other kind of viral outreach? Do you need to process user-contributed media?

Developer 396

Developer Founder Viral Oauth 396

ReadWriteStart

APRIL 8, 2023

TikTok and Influencers One viral video on TikTok can reach 1.5 In the meantime, influencers can increase brand awareness for your business by publishing a review of your product on social media. Catch your customers with all the means you can utilize: social media, paid search, targeted ads, marketplace, and other dark magic practices.

eCommerce 185

eCommerce Technical Review Software Review Analytics 185

SoCal CTO

AUGUST 4, 2011

But I've often been very surprised by one aspect of these conversations. It needs to be a conversation. What channels will you use (e.g., Social Integration/Viral Outreach - are you integrating in some way with social networks? Any other kind of viral outreach? Do you need to process user-contributed media?

Developer 384

Developer Founder Viral Oauth 384

YoungUpstarts

JUNE 18, 2020

They also have immense viral potential on social media. According to Explainer Videoly’s research on a client’s YouTube channel, animated videos sit at the top 3 rankings by viewership and likes. million views within 3 weeks on Maybank’s YouTube channel. 3D animation is better for a variety of reasons.

Video 229

Video Advertising Technical Review Viral 229

Startup Professionals Musings

DECEMBER 7, 2022

Others do far too little, assuming the viral effect and word-of-mouth will soon kick in, and sales will suddenly grow exponentially. Word-of-mouth and social media may get you started, but there is no substitute these days for special promotions, webinars, presence at trade shows, and actively calling on decision makers.

Startup 335

Startup Social Media Metrics Viral 335

YoungUpstarts

OCTOBER 4, 2015

The greatest challenge of the social media age isn’t to grow the largest fan or follower base. Nor to achieve the greatest “virality” in our digital campaigns. Rather, it is this: “How can we better reach prospects, convert them to customers, and serve their interests through social media?”. Defining Social CRM.

Technical Review 100

Technical Review Software Review Customer Social Media 100

ConversionXL

FEBRUARY 3, 2022

Channel-level expertise: An understanding of how the channels work (e.g., Where Airbnb recognized the value in another platform, Dropbox doubled down on the strength of its product as a distribution channel. Neither would have achieved virality had customers not received something tangible for their efforts.

Retention 113

Retention Marketing Acquisition Channel 113

Both Sides of the Table

JANUARY 11, 2014

In essence Muhammad thinks the “growth hacking” is a charlatan term for online marketing that consists of a bunch of everyday tasks that all online businesses should be doing: SEO, SEM, Content Marketing, Social Media, Referral Marketing, etc. “How many legs does a dog have if you call the tail a leg? Doesn’t.

Technical Review 384

Technical Review Hockey Stick SEM Channel 384

Startup Professionals Musings

MARCH 2, 2019

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” If you are in the 30 percent of all small businesses who still ignore social media, you need to read the book by Dave Carroll, “ United Breaks Guitars.” Increase customer leads and conversion.

Social Media 246

Social Media Media Reputation Viral 246

YoungUpstarts

OCTOBER 13, 2013

Neither is it to achieve the greatest reach or “virality” in one’s digital campaign. To understand what Social CRM is, let us first consider this definition by Metz: The customer owns the conversation now, so companies need to change the way they do business. 4) Crafting detailed workflows and escalation paths.

Technical Review 187

Technical Review Software Review Customer Social Media 187

Hearpreneur

JANUARY 22, 2023

3- Social media Photo Credit: Tom Miller In my professional view, social media will continue to play a crucial role in the digital marketing strategies of successful businesses. 9- Social commerce Photo Credit: Adam Wood I would say, that historically, brands have utilized social media to improve brand awareness and generate leads.

Artificial Inteligence 124

Artificial Inteligence Technical Review Entrepreneur Social Media 124

ConversionXL

SEPTEMBER 13, 2018

You’ll be able to see which channels (paid, organic, social, etc.) have the highest conversion rate and identify the content that earns the most interest from your target audience. You’ll be able to see which acquisition channels are best for long-term retention or lifetime value, not simply those that drive initial conversions.

Analytics 119

Analytics Technical Review Acquisition Retention 119

Duct Tape Marketing

APRIL 14, 2017

How Social Media Can Bring The Right Customers For Your Business Using Word Of Mouth written by Guest Post read more at Duct Tape Marketing. Here’s how social media word-of-mouth can help: Social Media & the Wonderful World of WOMM. If you’re clever and lucky enough, you may even break into viral territory.

Social Media 56

Social Media Media Customer Viral 56

Startup Professionals Musings

JULY 11, 2013

Social media connections, if they exist, are buried elsewhere or reserved for monitoring purposes only. Social media is here, and is the preferred mode of communication by a large segment of your customers, so make it a positive differentiator for your business. Respond online and let the positive vibes go viral instead.

Social Media 249

Social Media Media Customer Viral 249

Startup Professionals Musings

JUNE 4, 2011

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Innovative marketing starts with customer insights culled from painstaking research into who your customers are, and how they use digital media. Want control?

Viral 228

Viral Marketing Startup Demand 228

Startup Professionals Musings

MARCH 9, 2020

Others do far too little, assuming the viral effect and word-of-mouth will soon kick in, and sales will suddenly grow exponentially. Word-of-mouth and social media may get you started, but there is no substitute these days for special promotions, webinars, presence at trade shows, and actively calling on decision makers.

Social Media 329

Social Media Metrics Viral Channel 329

Startup Professionals Musings

DECEMBER 6, 2012

Social media connections, if they exist, are buried elsewhere or reserved for monitoring purposes only. Social media is here, and is the preferred mode of communication by a large segment of your customers, so make it a positive differentiator for your business. Respond online and let the positive vibes go viral instead.

Social Media 228

Social Media Media Customer Viral 228

Up and Running

JANUARY 22, 2020

But you’re still walking a tightrope with pay-per-click on search engines and paid social media advertising. unpaid) channels can be a goldmine for cannabusinesses today— if you know how to do it correctly. Organic Social Media Campaigns. Organic Social Media Cannabis Marketing. Instead, leveraging organic (i.e.

SMS 101

SMS Marketing Affiliate Social Media 101

Occam's Razor

SEPTEMBER 24, 2012

Increased investment in Facebook as an engagement/acquisition channel has translated into requests from CEOs, CMOs and other CxOs about the return on that investment. As Facebook is a very young channel, it is not surprising that everyone's struggling with the answer. The Client could still do massive media buys (TV!

Metrics 165

Metrics Advertising Marketing Social Media 165

Startup Professionals Musings

AUGUST 24, 2013

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” If you are in the realm of the 47% of small businesses who still ignore social media, you need to read the book by Dave Carroll, “ United Breaks Guitars.” Increase customer leads and conversion.

Social Media 271

Social Media Media Startup Reputation 271

Startup Professionals Musings

APRIL 7, 2023

These days, even viral marketing requires real money, for events and promotions. Conversely, a huge marketing budget implies an intent to “spray and pray,” in hopes that something works. Taking your cut before earnings exist implies that you are not willing to take the same risk of no return, as you are asking of investors.

Elevator Pitch 228

Elevator Pitch Salary Angel Investor Viral 228

The Startup Magazine

SEPTEMBER 30, 2018

You need to establish good relations with your customers in order to generate more sales and social media is the best place to find and attract new audiences. One of the biggest advantages that social media offers is you can reach a lot of audiences and increase your sales without spending a lot of money. 4- Run Contests and Offers.

Social Media 96

Social Media Media Sales Audience 96

Startup Professionals Musings

OCTOBER 2, 2018

Should you be buying key words from search engines, building fabulous web content, blasting out e-mail campaigns, or putting all your efforts into viral videos or social media? Research the top digital channels for your business today. There is no one best channel for all businesses.

Marketing 240

Marketing Viral Channel Metrics 240

Startup Professionals Musings

FEBRUARY 26, 2017

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” If you are in the half of all small businesses who still ignore social media, you need to read the book by Dave Carroll, “ United Breaks Guitars.” Increase customer leads and conversion.

Social Media 120

Social Media Media Entrepreneur Reputation 120

ConversionXL

FEBRUARY 12, 2019

In my daily work with ecommerce brands, I see two types of companies: The first type focuses on acquisition and conversion. Cohort analysis can be done for revenue, churn, viral word of mouth, support costs, or any other metric you care about. Some changes you make will influence conversions at the specific time you implement them.

Retention 126

Retention Analytics Campaign eCommerce 126

Duct Tape Marketing

DECEMBER 15, 2022

So it's not Lululemon's Shop of Stuff, it's Lululemon's Events and Gathering and Slack channel and the place where they can connect with actual people. And B2B companies that were naturally slower to come to say social media. We've had lots of conversations on is social media community and I think social media enables community.

Community 82

Community Framework Advisory Board Viral 82

Startup Professionals Musings

JULY 12, 2020

These days, even viral marketing requires real money, for events and promotions. Conversely, a huge marketing budget implies an intent to “spray and pray,” in hopes that something works. Taking your cut before earnings exist implies that you are not willing to take the same risk of no return, as you are asking of investors.

Elevator Pitch 336

Elevator Pitch Salary Angel Investor Viral 336

Startup Professionals Musings

JULY 18, 2012

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” If you are in the realm of the 47% of small businesses who still ignore social media, you need to read the new book by Dave Carroll, “ United Breaks Guitars.” Increase customer leads and conversion.

Social Media 198

Social Media Media Marketing Reputation 198

Duct Tape Marketing

NOVEMBER 15, 2023

With over a decade of experience in his toolkit, he specializes in helping clients build out cross-channel acquisition systems using a mix of owned, earned and paid tactics. 07:17] What is you cross-channel acquisition strategy? [11:13] 20:58] Are there any overlooked channels or platforms worth exploring? This is John Jantsch.

Channel 66

Channel Acquisition Framework B2B 66

Startup Professionals Musings

OCTOBER 5, 2013

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Innovative marketing starts with customer insights culled from painstaking research into who your customers are, and how they use digital media. Want control?

Marketing 260

Marketing Viral Demand Channel 260

Duct Tape Marketing

JANUARY 17, 2014

The result: Plenty of organic, viral interaction about the videos that boosted traffic for these YouTube users’ Let’s Play video as well as sales for Galactic Café. Takeaway : The Q&A approach will put your testimonial subject at ease, and will allow you to direct the conversation toward those key messages you identified.

Video 75

Video Marketing Harvest Bandwidth 75

Duct Tape Marketing

OCTOBER 10, 2017

Choosing the Right Marketing Channels for Your Business written by John Jantsch read more at Duct Tape Marketing. As of October 2017, there are roughly sixteen marketing channels available to us. Businesses need to get very, very good at getting clients in just a few of these channels.

Channel 57

Channel Marketing SEO Social Media 57

YoungUpstarts

MAY 13, 2020

The primary aim of public relations is to inform or raise awareness among the general public and gain appropriate media coverage. Maximizing your PR efforts involves defining, controlling, and distributing relevant messages in the form of a press release to your target media outlets, as well as your intended audience and business partners.

Public Relations 235

Public Relations Business Plan PR Distribution 235

Startup Professionals Musings

SEPTEMBER 2, 2012

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Innovative marketing starts with customer insights culled from painstaking research into who your customers are, and how they use digital media. Want control?

Customer 250

Customer Marketing Viral Demand 250

Duct Tape Marketing

JANUARY 4, 2024

They were kind of a standard tool, but then social media came along and other stuff came along. So the reason I did that is because I was spending a lot of time thinking, well, how am I going to get this person from social media onto my email list and how am I going to get this person from listening to this over here? (10:43):

Revenue 79

Revenue Advertising Email ChatGPT 79

Duct Tape Marketing

SEPTEMBER 30, 2022

5:26] Typeform really seems like more of a conversation in comparison to a regular form– how often do you fight the idea that people perceive it as ‘just a form where they only need the data’? [7:55] And if you're listening and you have not experienced Typeform, I mean, it really feels more like a conversation.

Marketing 76

Marketing Differentiation B2C PR 76