www.forentrepreneurs.com

FEBRUARY 2, 2010

Blog About Log in Register Startup Killer: the Cost of Customer Acquisition In the many thousands of articles advising entrepreneurs on what they have to focus on to build successful startups, much has been written about three key factors: team, product and market, with particular focus on the importance of product/market fit.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Both Sides of the Table

APRIL 4, 2011

4 times / 100 means if a customer uses your app frequently (say 10-20 times / day) then they are crashing nearly every day. And given your stage of development you sure better at least know what your goal is. Because it can be hard to define or agree company objectives at an early stage I believe most people avoid them.

Metrics 346

Metrics Startup Acquisition SEM 346

Startup Lessons Learned

APRIL 14, 2009

Lessons Learned by Eric Ries Tuesday, April 14, 2009 Validated learning about customers Would you rather have $30,000 or $1 million in revenues for your startup? In an early-stage startup especially, revenue is not an important goal in and of itself. The problem stems from selling each customer a custom one-time product.

Customer 167

Customer San Francisco Lean Hockey Stick 167

Duct Tape Marketing

MARCH 26, 2021

Staples has developed a reputation in the marketing industry for being a creator of viral content. He then went on to found his own business and run marketing for a number of early-stage startups. Closing the loop on your marketing investment, on your channels, on your customer engagement, are important.

Marketing 91

Marketing Silicon Valley Cofounder Framework 91

VC Cafe

JULY 15, 2021

What are the main channels for app marketing and distribution today? App discovery today: Word of mouth – family and friends remain the #1 channel for new app discovery. Ads – targeted advertising is perhaps THE most reliable channel to market and distribute a consumer app. Several startups, like Copy.ai

Mobile 190

Mobile Social Media Distribution PR 190

crowdSPRING Blog

MAY 9, 2018

To help you, we’ve assembled useful branding and marketing tips to help your beauty business reach and connect with customers. Get to know your customer. With customers increasingly reliant upon the referrals and opinions of their friends and colleagues, getting in front of your market is important. Get started.

Marketing 90

Marketing Social Media Cofounder Design 90

Up and Running

JULY 26, 2016

The chicken-egg issue of getting customers to your platform while you don’t have any money to spare is a puzzle that many companies are unable to figure out at all. Then, in 2015, this is who we added to the team: Jan-15: Head of Customer Success (growth team). 1x hacker in charge of product/development.

Revenue 60

Revenue Acquisition Channel Campaign 60

Startup Professionals Musings

NOVEMBER 11, 2013

You may have the solution to the world hunger problem, but if your customers have no money, your business won’t last long. If you expect to seek investors, or you expect to have a sustainable competitive advantage against sleeping giants, you need to register all your patents, trademarks, copyrights, and trade secrets early.

Intellectual Property 251

Intellectual Property Startup Viral Early Stage 251

Startup Professionals Musings

OCTOBER 1, 2012

You may have the solution to the world hunger problem, but if your customers have no money, your business won’t last long. If you expect to seek investors, or you expect to have a sustainable competitive advantage against sleeping giants, you need to register all your patents, trademarks, copyrights, and trade secrets early.

Intellectual Property 274

Intellectual Property Entrepreneur Viral Early Stage 274

SoCal CTO

OCTOBER 8, 2009

This is a great presentation and one that I'm going to point out to startup / early stage company CEOs. This kind of a simple model also helps: Define the early proof points for the company. The other thing that I think he's really done well is his look at value of different marketing channels. Great stuff.

Metrics 225

Metrics Startup Retention Acquisition 225

Duct Tape Marketing

SEPTEMBER 3, 2015

How to Pick a New Lead Generation Channel written by Guest Post read more at Duct Tape Marketing. To make sure everyone is on the same page, here’s what we define a marketing channel as: A marketing channel is a way of speaking to your customers. Some examples of marketing channels are: SEO. Google AdWords.

Lead Generation 28

Lead Generation Channel B2B Early Stage 28

Duct Tape Marketing

SEPTEMBER 3, 2015

How to Pick a New Lead Generation Channel written by Guest Post read more at Duct Tape Marketing. To make sure everyone is on the same page, here’s what we define a marketing channel as: A marketing channel is a way of speaking to your customers. Some examples of marketing channels are: SEO. Google AdWords.

Lead Generation 28

Lead Generation Channel B2B Early Stage 28

Rob Go

JANUARY 12, 2015

As an early stage investor, should you pay up for team or traction? When you are thinking about joining an early stage company, how should you be evaluating the risk of the overall company? How should you be weighing the presence of a great founding team vs. early signs of traction? The Founders Perspective.

B2B 28

B2B Early Stage Distribution Software Review 28

Duct Tape Marketing

SEPTEMBER 3, 2015

How to Pick a New Lead Generation Channel written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. To make sure everyone is on the same page, here’s what we define a marketing channel as: A marketing channel is a way of speaking to your customers. photo credit: 123rf.com. Google AdWords.

Lead Generation 28

Lead Generation Channel B2B Early Stage 28

Gust

NOVEMBER 3, 2013

You may have the solution to the world hunger problem, but if your customers have no money, your business won’t last long. If you expect to seek investors, or you expect to have a sustainable competitive advantage against sleeping giants, you need to register all your patents, trademarks, copyrights, and trade secrets early.

Intellectual Property 183

Intellectual Property Startup Viral Early Stage 183

View from Seed

JANUARY 13, 2015

When you are thinking about joining an early stage company, how should you be evaluating the risk of the overall company? How should you be weighing the presence of a great founding team versus early signs of traction? This post is mostly from the early stage investor’s perspective, but what does this mean for founders?

Seed Stage 120

Seed Stage B2B Distribution Early Stage 120

Startup Lessons Learned

OCTOBER 23, 2013

In the Udemy course, Alistair and Ben expand these basics into a description of how to create empathy, stickiness, virality, revenue, and scale. Stickiness, Ben and Alistair say, is where people move on too quickly--they don’t make sure they really have a product that has the right features and functionality to meet their customers’ needs.

Analytics 167

Analytics Lean Widget Metrics 167

Steve Blank

APRIL 20, 2021

Shawn immediately said the name I had given the four steps was confusing – I had called it market development – he suggested that I call it Customer Development – and the name stuck. It bears repeating: an early-stage startup must focus on making one customer group excited by a mission-aligned product.

Product 436

Product Viral Channel San Francisco 436

This is going to be BIG.

JUNE 13, 2011

When people ask me what areas I’m interested in, I often say “early” Taking meetings with entrepreneurs at these early stages means that you have to view these meetings in the right context. Sometimes, technology changes and old ideas that were before their time can be successful.

Viral 110

Viral Social Network Startup Early Stage 110

The Next Web

AUGUST 19, 2013

This post is about choosing the right sales strategy and channels for your startup from the start. Being an engineer, I built myself a kind of algorithm that helps determine an early-­stage startup’s sales channels, and that’s what I’m sharing with you today. Step 1: Figure out the LTV (customer lifetime value).

Belarus 137

Belarus Viral Channel Startup 137

www.forentrepreneurs.com

FEBRUARY 2, 2010

This is a little harder to do for channel sales, but still extremely valuable. Or their could be deals from two or more different categories of customers. And a little harder than that for direct sales situations with large deal sizes. e.g. there could be large deals, and smaller deals.

Metrics 55

Metrics Design Entrepreneur Startup 55

ReadWriteStart

JUNE 17, 2020

The Early Stages of Promoting Your Startup. If you’re in the early stages of promoting your startup , you’ve probably thought about trying every possible marketing tactic out there: emails, blog posts, targeted ads on social media — you name it. and customer testimonials. and customer testimonials.

Video 150

Video Software Review Startup Audience 150

Ben's Blog

MAY 15, 2020

Finally, we’ll zoom out and assess the big picture: how various categories of company may be impacted long-term, how this crisis compares to 2008 (and what that means for early-stage founders), and the industries and business models that are now prime for growth.

Founder 36

Founder Conversion Technical Review Cash Position 36

Cracking the Code

DECEMBER 11, 2015

Mastering your pitch to a VC, prospective customers, new hires or partners is part art and part science. Don’t hold back your passion and your vision – give examples of crazy flights and nights in the office to meet a launch date, or epic stories with your first customers. Talk about passion and commitment!

San Francisco 48

San Francisco Churn Rate Silicon Valley Engineer 48

David Teten

DECEMBER 3, 2019

A tool like Quuu identifies relevant, shareable content to keep your social media channels active. . This provides us more time to develop meaningful relationships with prospects and customers. Data companies focused on early-stage startups include Aingel , fundsUP , Preseries , PredictLeads , and Sploda.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Occam's Razor

MAY 2, 2017

The goal is for each company’s Google Data Studio to not look like a CDP (customized data puke), but to be a focused strategic dashboard with an emphasis on IABI. Since email is so important as an acquisition channel (and since likely nothing else works for them), I choose one of my three favorite email marketing metrics , CTDR.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

Up and Running

MAY 23, 2016

A description of the problem you’re solving for your customers, and your solution to the problem, which is usually your product or service. In the tactics section, list your sales channels and describe how you will be selling your products. Also, make a bullet list of the marketing activities that will drive customers to your door.

Software Review 74

Software Review Software Delaware Forecast 74

VC Cafe

SEPTEMBER 5, 2012

Growth Hacking isn’t viral marketing (although viral marketing is part of it). and answers with A/B tests, landing pages, viral factor, email deliverability, and Open Graph. If a startup is pre-product/market fit, growth hackers can make sure virality is embedded at the core of a product.

API 167

API Viral Startup Retention 167

Startup Lessons Learned

MARCH 13, 2009

Lessons Learned by Eric Ries Friday, March 13, 2009 Dont launch Heres a common question I get from startups, especially in the early stages: when should we launch? Marketing launch) Make a new product available to customers in the general public. Do your customers really read TechCrunch? If not, do not launch there.

San Francisco 168

San Francisco PR Lean Early Stage 168

ReadWriteStart

FEBRUARY 25, 2020

Digital marketing is a series of tools that most modern businesses use to bring customers to their products and services. It involves using digital outlets like websites, social platforms, and software applications as marketing channels. Viral marketing. The early stages of a business are critical and difficult.

Marketing 158

Marketing Early Stage Startup PPC 158

Steve Blank

FEBRUARY 26, 2020

You (think) you have product-market fit with real customers and real revenue and need money to grow and expand. What most founders don’t realize is: Every stage of a startup requires a different set of metrics and milestones and founder skills. Better answer, “Because I’m the customer.”) The Startup Investment Landscape.

Cofounder 429

Cofounder Seed Stage Valuation Metrics 429

View from Seed

MAY 27, 2015

But we noticed that while the information in these podcasts is interesting, many are often far removed from the actual day-to-day challenges of very early stage founders that are just trying to go from nothing to something. They’re now a Series C startup delivering millions of boxes of snacks to customers each year.

Cofounder 120

Cofounder Early Stage Non-Compete Silicon Valley 120

mashable.com

SEPTEMBER 12, 2011

No doubt early-stage companies can be started on a shoestring by low-paid entrepreneurs, but when financing a scalable, sustainable product, a free application server won’t make much of a difference. In fact, it’s barely even the beginning for most companies in their seed stage financings. Check out our starter program.

Startup 79

Startup Social Media RSS Social Network 79

Reid Hoffman

JANUARY 19, 2021

On many boards, both the CEO and CFO have direct channels with the board so that they can provide the yin and yang (in a well-coordinated way). The first and most fundamental application of this oath is understanding that, for early stage startups, replacing the CEO is almost never an option.

Startup 36

Startup Cofounder Advertising Hiring 36

View from Seed

OCTOBER 18, 2017

It’s a daily, habitual product with a pretty large customer base. But these purchases are typically reserved for a small number of customers and are fairly infrequent, so don’t tend to be a great fit for our area of focus either. How Can Seed-Stage Startups Become Ubiquitous or Habitual? WeWork also falls into this category.

Vertical 166

Vertical Seed Stage Viral Portfolio 166

mashable.com

SEPTEMBER 14, 2011

While the aforementioned example may not fit every startup, regardless, you need to have an actionable, scalable business model with measurable metrics (downloads, customers, etc.) In other words, angel investors and early stage venture capital (VC) firms will have different expectations than late stage VC firms.

France 77

France Marketing Social Media Startup 77

mashable.com

OCTOBER 11, 2011

Not to mention, early-stage startups usually only employ a few people focused on product and development. Customize Your Pitches. When you want a particular person to cover your story, customize your pitch to be relevant to his coverage area and audience. Instead, stick with custom emails. viral video.

PR 103

PR Startup Social Media Technical Review 103