Channel Demo Retention SEO 
ConversionXL
FEBRUARY 3, 2022
Channel-level expertise: An understanding of how the channels work (e.g., SEO, email marketing, Facebook advertising). Where Airbnb recognized the value in another platform, Dropbox doubled down on the strength of its product as a distribution channel. Focus on the channels that offer the best ROI.
ConversionXL
NOVEMBER 23, 2022
Product should be your main channel for customer acquisition, retention and expansion. It has high close rates and shorter sales cycles, and some of the usual metrics are lagging indicators (demos attended, proposals sent, and average deal size). Gaetano DiNardi.
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Both Sides of the Table
APRIL 4, 2011
If you can break this down by channel that you’ve acquired them from this is obviously better. How many adds came through organic SEO? The next step after measuring the customers you’re adding is to add the “cost to acquire” by channel. SEO is seldom “free.”. Retention / Churn. How many through affiliate deals?
ConversionXL
FEBRUARY 3, 2022
You’ll also learn how to apply growth marketing to five key channels and how to plan and execute experimentation. They work to improve top-of-funnel metrics like brand awareness and identify opportunities to improve customer activation, retention, and referral efforts. What is growth marketing? And what it isn’t).
Duct Tape Marketing
DECEMBER 24, 2019
When you understand these SEO metrics, you can revisit your keyword research and make tweaks to boost your SEO. Is there a certain channel that drives more traffic to your site than others? From there, you also want to measure conversions by channel. If you see a pattern in your retention rate, why is that?
ConversionXL
NOVEMBER 17, 2022
For SEO analysis: Ahrefs 8. It involves collecting and measuring data from interactions with your website, ecommerce store, social media channels, and mobile apps to make decisions based on audience or user behavior. For example, which channels drive the most traffic to your product page? For content analysis: Parse.ly
ConversionXL
NOVEMBER 9, 2021
Banner ads, webinars, email marketing automation, social media promotions, SEO, content marketing. You invest in a variety of digital marketing channels to get in front of new audiences and drive traffic back to your site. In addition to the interactive demo content, they also offer a 14-day free trial.
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