Both Sides of the Table

APRIL 4, 2011

If you can break this down by channel that you’ve acquired them from this is obviously better. The next step after measuring the customers you’re adding is to add the “cost to acquire” by channel. Retention / Churn. How many adds came through organic SEO? How many through affiliate deals? How many through SEM?

Metrics 346

Metrics Startup Acquisition SEM 346

ConversionXL

FEBRUARY 3, 2022

You’ll also learn how to apply growth marketing to five key channels and how to plan and execute experimentation. They work to improve top-of-funnel metrics like brand awareness and identify opportunities to improve customer activation, retention, and referral efforts. What is growth marketing? And what it isn’t).

Framework 102

Framework Marketing Acquisition Retention 102

SVPG

APRIL 28, 2012

Sales support, salestools (this includes demos and the product knowledge required to build a compelling one). In consumer companies, product marketers focus on enabling activities driving acquisition, activation, retention, and referral. Vertical/affiliate/evangelist programs. What to Do?

Product 108

Product Technical Review Marketing Affiliate 108

ConversionXL

OCTOBER 13, 2015

How does retention differ among different acquisition channels? Customers that converted in the last year that originally reached out for a demo. When optimizing for retention , it’s important to look at customers that spend the most over time via upsells. How did that effect their average order value?

Conversion 48

Conversion Retention Acquisition Metrics 48

View from Seed

SEPTEMBER 25, 2019

Product Snapshots: While some of the time there is an opportunity during a pitch meeting for a live demo, it’s not always the case. What channels have worked to date and done so cost-efficiently? And often a deck is being read as a follow-up by the potential lead partner or the rest of her partnership.

Seed Stage 166

Seed Stage Retention Restful Valuation 166

ConversionXL

SEPTEMBER 20, 2018

Just take a look at these three channels: Facebook : 171% Increase in Cost per Thousand Impressions, or CPM ( 2017 ). There are other channels, of course, but these numbers give us a hint that, well, marketing isn’t getting any cheaper. customer acquisition process and channels). Twitter : 20% Increase in CPM ( Q4 2017 ).

Marketing 289

Marketing Sales Cycle Acquisition Sales 289

ConversionXL

AUGUST 5, 2021

For example, you may find that, upon experimenting with chatbots, it increases demo signups to your SaaS product by ~3%. Marketing requires a multi-channel approach. Even startups with a lean marketing strategy invest in at least two or three channels. Conversion & retention. The same treatment applies to retention.

Software Review 143

Software Review Technical Review San Diego Retention 143

ConversionXL

JANUARY 24, 2017

Talia Wolf , CEO of taliagw.com CRO training and consulting, puts it this way: Talia Wolf: “The knowledge gained from a more in-depth approach increases retention rates and generates invaluable knowledge to every unit within the business. Therefore, product demos, “trying before buying,” live support, etc.,

Conversion 48

Conversion Technical Review Artificial Inteligence Analytics 48

Duct Tape Marketing

DECEMBER 24, 2019

Is there a certain channel that drives more traffic to your site than others? From there, you also want to measure conversions by channel. But a larger number of folks coming through your newsletter—a less-popular channel overall—take the next step with your business. If you see a pattern in your retention rate, why is that?

Customer 71

Customer Metrics Retention Clickthrough 71

Up and Running

FEBRUARY 18, 2021

We’ll cover the following strategies: Retargeting and remarketing Partner programs A/B testing Customer retention Automated processes. This is mainly in terms of conversions but also with regards to leads and customer retention. Customer retention. Retargeting and remarketing. Automated processes.

Acquisition 127

Acquisition Cost Affiliate Customer 127

Berkonomics

AUGUST 28, 2014

If you are selling a product, a one to two minute demo that is well edited will work wonders for viewer retention. No matter how many videos you have to offer on your site and on your YouTube channel, videos will increase your marketing awareness. Finally, content does not last forever. Positioning'

Video 66

Video Retention Channel Internet 66

ConversionXL

JUNE 2, 2022

It’s not a channel, campaign, or tactic. ABM is a full-court press to build powerful engagement with contacts on the channels that they’re most active. Sales and marketing collaborate until a deal is closed and beyond to secure long-term customer retention. They haven’t completed a form, joined a webinar, or requested a demo.

Customer 98

Customer Marketing Channel Acquisition 98

ConversionXL

NOVEMBER 9, 2021

You invest in a variety of digital marketing channels to get in front of new audiences and drive traffic back to your site. This interactive demo of the product’s features solves a common barrier to app user retention and prolonged engagement. In addition to the interactive demo content, they also offer a 14-day free trial.

Audience 156

Audience Video Software Review Conversion 156

Duct Tape Marketing

MARCH 8, 2022

So not only do we have to be on all of these channels. So I get the obsession with tactics and channels, but with this constantly changing landscape how can you possibly stay up to date? Retention What does your retention process look like? At the buying stage do you have content created for demos, audits, FAQs?

Marketing 92

Marketing Software Review Technical Review Retention 92

ConversionXL

NOVEMBER 17, 2022

It involves collecting and measuring data from interactions with your website, ecommerce store, social media channels, and mobile apps to make decisions based on audience or user behavior. For example, which channels drive the most traffic to your product page? The digital analytics metrics you need to know.

Analytics 106

Analytics Metrics Channel Campaign 106

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. Children’s education company Talu Tales uses its social channels to do just that—in this case, promoting free activity sheets: . Customer journeys are rarely linear.

Email 136

Email Customer Marketing Software Review 136

Duct Tape Marketing

AUGUST 4, 2022

You put in keywords about your brand, your industry, your competitors, your products, and the social listening tool goes out there into the worldwide web and on social media channels and listens for those terms that you've put in and then brings all of the information back to you on what's being said about those terms.

Social Media 89

Social Media Conversion Media Artificial Inteligence 89

Duct Tape Marketing

NOVEMBER 17, 2022

But the fact that it is so relational and it's so emotional means that you have to be on all channels all the time, but with different messages. You can't argue with the fact that you need to be on all these channels and they need to integrate. Retention is really important. And I think that's really the compelling part.

Differentiation 74

Differentiation Sales Cycle Audio Networking 74

VC Cafe

SEPTEMBER 5, 2012

They should understand the different states of the user (Acquisition, Activation, Retention, Revenue) and focus on moving users from one state to the next. In a nutshell: Acquisition - Get people to hear about your product from press, blogs and social channels. First Steps in Growth Hacking for Startups. like/+1/follow?

API 167

API Viral Startup Retention 167

Duct Tape Marketing

SEPTEMBER 14, 2017

They want to be communicated with at the time that they want to hear a particular message through the channel that they want it from. Today, the buyer is more informed than ever, and the channels where they can find information are at their fingertips. Karen Steele: It’s really the channels more than anything.

Channel 45

Channel Retention Technical Review Software Review 45

Steve Blank

FEBRUARY 26, 2020

These elements of the business model– revenue (pricing, pricing strategy), distribution channel, How to Get/Keep/Grow customers, Key Activities, Resources and Costs – are other, critical parts your start up needs to understand and have in place. It might be a wire-frame, PowerPoint demo or prototype. 2M in 18 months.

Cofounder 429

Cofounder Seed Stage Valuation Metrics 429

VC Cafe

MARCH 15, 2016

To begin with, let’s illustrate the sales process with a simple graphic of the funnel that comes from an excellent post on Stratechery about marketing channels. Comparison stage is when you want to schedule your demo, trying to do that too early will scare the customer and put them off from taking to you in the future when they are ready.

Sales 60

Sales Marketing Sales Cycle B2C 60

ConversionXL

MARCH 15, 2016

It means that user retention becomes even more important. If users are not onboarded properly, the chances of retention are minimal. Retention is the trailing indicator and true measure of quality onboarding, so that’s what I’d hold experiments up against.” (via So, the channel selection (vs.

Mobile 48

Mobile Retention Email Software Review 48

maplebutter.com

JANUARY 8, 2013

Product/Metrics (70%/30% time) * Get your product activation (sign-up + meaningful action) to 60% * then, Get your product retention to 20% weekly. Build something then demo it to people. Press is something you should do once you know your activation / retention metrics are good. It all depends on where you’re at.

Technical Review 44

Technical Review Startup Cofounder Software Review 44

Occam's Razor

NOVEMBER 15, 2010

No company in the Milky Way has succeeded without having a balanced portfolio of acquisition channels (fancy word for source of traffic). If direct traffic is low, I worry if you are any good at customer service / retention (the latter is so often just an afterthought). How about really heavy painful Silverlight demos?

Web 139

Web Analytics eCommerce Campaign 139

mashable.com

NOVEMBER 3, 2010

Founders can make in-person connections, however, with Qualcomm Ventures at various demo events, conferences and trade shows. A killer demo can tell the story just as well as a perfectly honed PPT.&# View More » Jobs Director of Marketing and Retention a. “The first meeting is all about telling a story.

Angel Investor 80

Angel Investor Startup San Francisco Social Media 80

ConversionXL

OCTOBER 30, 2021

However, with every new technology, channel, and distraction served up by the internet, that journey becomes less linear, and the traditional funnel becomes less relevant. To capture intent and drum up interest, you run an ad that directs traffic to a product demo page. Social media, on the other hand, are browsing channels.

Customer 140

Customer Marketing Social Media CPA 140

ConversionXL

APRIL 3, 2019

Sales calls and demo recordings can plot communication sequences, hierarchies, and help make copy sticky. Watch their expressions as they see the demo. Then they noticed that they’d been cannibalizing other channels—people converting as referrals were leads already acquired from other channels. What’s different?

Artificial Inteligence 114

Artificial Inteligence Technical Review Metrics SEO 114

Startup Lessons Learned

MAY 25, 2021

The default was spending two years trying to perfect an application and doing a big launch and demo day, or I mean, TechCrunch Disrupt. If you become their primary customer acquisition channel, you can now use your influence with the front door of the healthcare system to create a more democratized marketplace for the rest of the healthcare.

Silicon Valley 60

Silicon Valley Turkey Los Angeles California 60

Up and Running

SEPTEMBER 17, 2014

A few other just quick points that you know when you’re ready to hire is number one, do you have a new channel that you’re developing? Do you have a new channel that you’re trying to develop? We say, you’ve got to be able to give a demo to one of our other internal customer experience reps within two weeks.

Employee 86

Employee Video Hiring Forecast 86

www.vccafe.com

MARCH 11, 2013

customer retention, churn reduction, lifetime value. Demo Germany. Roku Channel Store. SEO Keyword Analysis Tool. Online Marketing Suites. HubSpot -Â online marketing and web analytics system. Performable â?? personable web analytics/lifecycle marketing. Custora â?? free/cheap web customer relationship mgmt software. Zferral â??

Software Review 53

Software Review Technical Review Startup 53