Duct Tape Marketing

MARCH 26, 2021

Staples has developed a reputation in the marketing industry for being a creator of viral content. His book, The Speed of Trust , is designed to help leaders build a collaborative team and environment on the basis of trust. He then went on to found his own business and run marketing for a number of early-stage startups.

Marketing 91

Marketing Silicon Valley Cofounder Framework 91

VC Cafe

JULY 15, 2021

What are the main channels for app marketing and distribution today? App discovery today: Word of mouth – family and friends remain the #1 channel for new app discovery. Ads – targeted advertising is perhaps THE most reliable channel to market and distribute a consumer app. Several startups, like Copy.ai

Mobile 190

Mobile Social Media Distribution PR 190

crowdSPRING Blog

MAY 9, 2018

Use design thinking to be an innovator in your market. Design thinking sounds like its meant exclusively for creative thinkers, but anyone can take advantage of its straightforward process. Or, as I learned to think of it when I was getting my degree in design: The Process. Design matters. Be an innovator. Check it out!

Marketing 90

Marketing Social Media Cofounder Design 90

mashable.com

JUNE 11, 2013

simply arent crucial to success or failure, and for an early stage startup that means they were wastes of time — you could have done 10x more with that same amount of time and resources." — Jonathan Wegener , Founder, Timehop and ExitStrategy. Dont underestimate the importance of Minimum Viable Design. Social Media.

Cofounder 111

Cofounder Technical Review Startup Software Review 111

David Teten

DECEMBER 3, 2019

Many tools designed for B2B marketing in general are also relevant to investors. A tool like Quuu identifies relevant, shareable content to keep your social media channels active. . Data companies focused on early-stage startups include Aingel , fundsUP , Preseries , PredictLeads , and Sploda. 3) Raise capital.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

The Next Web

AUGUST 21, 2013

Bubba is an early stage investor in consumer internet and mobile technology companies for @DFJvc. I’ll expand my perspective on each challenge below and then close with what I think is most important design decision a startup faces. Dropbox designed a clever way to get users to their “magic number” with its Getting Started task.

Mobile 137

Mobile Design Differentiation Startup 137

mashable.com

OCTOBER 5, 2012

Naming can be one of the most difficult challenges in the early stages of a startup. ” The name is important for discoverability , whether in Google searches (10% to 50%+ of site traffic, depending on the category), the App Store (especially painful in iOS6) and other text-based discovery channels. Dev & Design Highlights.

Naming 84

Naming Startup Social Media RSS 84

mashable.com

SEPTEMBER 12, 2011

No doubt early-stage companies can be started on a shoestring by low-paid entrepreneurs, but when financing a scalable, sustainable product, a free application server won’t make much of a difference. For example, my company decided early on to hire a UI designer, which has helped tremendously with our product development.

Startup 79

Startup Social Media RSS Social Network 79

mashable.com

OCTOBER 16, 2010

All of this is according to Paul Graham, co-founder of the early-stage investment fund Ycombinator. We are coaching VCs and Angel Investors everyday who call us wanting to understand our Early Stage LPO versus late stage IPO approach to business. How long that will last is another question entirely.

Angel Investor 84

Angel Investor Venture Capital Social Media Technical Review 84

mashable.com

OCTOBER 16, 2010

All of this is according to Paul Graham, co-founder of the early-stage investment fund Ycombinator. We are coaching VCs and Angel Investors everyday who call us wanting to understand our Early Stage LPO versus late stage IPO approach to business. How long that will last is another question entirely.

Angel Investor 83

Angel Investor Venture Capital Social Media Technical Review 83

www.forentrepreneurs.com

FEBRUARY 2, 2010

Blog About Log in Register Designing startup metrics to drive successful behavior Great companies are almost always run by great management teams. In this post I hope to help show how to figure out which metrics matter the most, and how to design them in such a way as to drive behavior that will lead to the results that you want.

Metrics 55

Metrics Design Entrepreneur Startup 55

Up and Running

JULY 26, 2016

Just for reference, Slidebean is a SaaS presentation software where users can add content, and a finished presentation is designed automatically. Nov-15: Graphic Designer (growth/product). Cost of Acquisition (CAC): The total cost of acquiring a user through a given channel. Apr-15: Head of Marketing (growth team).

Revenue 60

Revenue Acquisition Channel Campaign 60

www.forentrepreneurs.com

FEBRUARY 2, 2010

As I ask questions to understand the thinking, what usually comes out is something vague along the lines of web marketing, and/or viral growth with no numbers attached. A quick look around all the B2C startups shows that, although viral growth is often hoped for, in reality it is extremely rare.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

mashable.com

MARCH 24, 2011

Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable! Have an account?

Programming 86

Programming Startup Technical Review Software Review 86

mashable.com

SEPTEMBER 14, 2011

Now more than ever, social media channels are increasingly the norm, so further investing in community activities like meet-ups and workshops can add a face-to-face element — one that is extremely valuable. Building and engaging a community through online forums and email lists is often a common first step.

France 77

France Marketing Social Media Startup 77

Up and Running

MAY 23, 2016

In the tactics section, list your sales channels and describe how you will be selling your products. I used a freelance web designer and I only created the core functions to create, send, and manage invoices. Our biggest differentiator has really been our design, from the ease of use to our playful tone.”. Do it yourself.

Software Review 74

Software Review Software Delaware Forecast 74

Startup Lessons Learned

MARCH 13, 2009

Lessons Learned by Eric Ries Friday, March 13, 2009 Dont launch Heres a common question I get from startups, especially in the early stages: when should we launch? This is the usual reason given for a marketing launch, but for most early stage startups, its a failure. If the viral coefficient is 0.9, Dont scale.

San Francisco 168

San Francisco PR Lean Early Stage 168

mashable.com

OCTOBER 11, 2011

Facebook Timeline: 10 Stunning Designs [PICS]. Not to mention, early-stage startups usually only employ a few people focused on product and development. Subscribe to the Business channel. Dev & Design Highlights. Design Lists. World Featured in US & World Featured: Facebook iPhone 4S Media Summit.

PR 103

PR Startup Social Media Technical Review 103

Startup Lessons Learned

OCTOBER 23, 2013

In the Udemy course, Alistair and Ben expand these basics into a description of how to create empathy, stickiness, virality, revenue, and scale. It''s a good measurement because it captures both satisfaction and virality. That''s why the most critical attribute of early-stage product development is the ability to learn quickly.

Analytics 167

Analytics Lean Widget Metrics 167

mashable.com

NOVEMBER 3, 2010

Here’s an overview: Mitch Kapor: Kapor is founding partner of Kapor Capital , a firm that invests in seed and early stage startups. Kapor is the original designer of Lotus 1-2-3 and former CEO of Lotus Development. The Investors In researching this post, we solicited the advice of a number of investors.

Angel Investor 80

Angel Investor Startup San Francisco Social Media 80

Startup Lessons Learned

APRIL 14, 2009

In an early-stage startup especially, revenue is not an important goal in and of itself. Let’s start with a simple question: why do early-stage startups want revenue? Because they have no presence in the market, they have to find distribution channels to bring in customers. But all things are never equal.

Customer 167

Customer San Francisco Lean Hockey Stick 167

VC Cafe

NOVEMBER 2, 2010

B y definition, early stage startups don’t have lots of money and resources. They hope to raise awareness through viral marketing and word of mouth, since participating in professional industry events can be a pretty expensive ordeal when you take into account hotels, flights, tickets, etc.

Finder 128

Finder Startup Social Network Mobile 128

sharkseo.com

NOVEMBER 29, 2010

While those initial links will be very useful in sending traffic your way in the early stage, they can be massive useful later by allowing search engines to find your site and gain authority and link value. Aaron Wall, SEO Book Add a free feature which is accessible, useful, and spreads virally. Pure brilliance.

Bootstrapping 49

Bootstrapping SEO Startup Widget 49

Cracking the Code

OCTOBER 10, 2008

While the CAC ratio helps SaaS businesses at scale to manage their Sales and Marketing spend, the SLC is a helpful framework for early stage businesses before you have meaningful data. Ramping up too quickly will burn precious cash reserve and could sink the business. Philippe Botteri. Bessemer SaaS Law #5.

Software Review 48

Software Review North America Europe Metrics 48

Cracking the Code

DECEMBER 11, 2015

It’s very important to explain in detail how this engine is designed and how you can scale while maintaining quality and productivity. (You can read the full story here ) #8 Engine Developing a scalable sales and marketing engine is a key element of success for SaaS companies. content development) to generate inbound interest.

San Francisco 48

San Francisco Churn Rate Silicon Valley Engineer 48

Ben's Blog

MAY 15, 2020

Finally, we’ll zoom out and assess the big picture: how various categories of company may be impacted long-term, how this crisis compares to 2008 (and what that means for early-stage founders), and the industries and business models that are now prime for growth. It’s not a great look, from the leadership standpoint.

Founder 36

Founder Conversion Technical Review Cash Position 36